Overview of Eric Ries's book The Startup Way.

2. 0
Entrepreneurs Managers
High velocity/micro markets

3.  Keep innovative people in your company
 Reduces wasted time and energy
 Ability to solve heterogeneous problems with speed
and agility
 PROFIT!!!

4. ReThe Startup Way
Results Results
Sustainable growth – Team morale
Continuous innovation and transformation
People People
CultureCulture
Process Process
AccountabilityAccountability
Shared Values
Commitment to Truth
Discipline
Excellence
Continuous Improvement
Experts – Optimizers –
Consistent – Managers -
Specialists
X functional teams – 2 pizza
teams –Entrepreneurs –
Founder’s mindset
Failure in not an option – Risk
mitigation – Innovation as a
noun – Compliance -
Predictability
I eat failure for breakfast –
Productive failures – ‘’Black Swan’’
farming – Innovation as a verb
Functional hand-offs – Huge
programs – Quality Through  of
- Economies of scale – Statistical
process control
Highly iterative, scientific – Build,
measure, learn – Economies of speed
– Portfolio of rapid experiments
ROI – Cost – Market share –
margins- incremental growth –
Entitlement funding
Innovation accounting – Leading
indicators – Future absolute
cashflow – Metered funding
Foundation
TraditionalManagement
EntrepreneurialManagement
Vision – Purpose – Investment in People – Long-Term Thinking

5.  Phase 1: Laying the foundations
◦ Experimentation
◦ Adaptation
◦ Translation (collecting data and communicating it)
 Phase 2: Scaling and deployment
◦ Getting internal champions (CXOs)
◦ Virality
◦ Changing the processes (elbow room)
 Phase 3: Deep systems
◦ Using tools and systems that support entrepreneurial
management (IT, HR, remuneration)

6. PHASE 1 PHASE 2 PHASE 3

7. Division 1
CEO
Corporate HQ
Division 2 Division 3
Engineering/IT
Sales &
Marketing
Finance/Admin
Entrepreneurial
Function

8.  Continuous Innovation
 Startup as the atomic unit of work
 The Missing (Entrepreneurial) Function
 The Second Founding
 Continuous Transformation

9. This presentation can be found on Slideshare
@MTLLeanStartup