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Basic Marketing mix

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Basic Marketing mix

  1. 1. Marketing MixThe specific combination of interrelated and inter-dependedmarketing activities in which an organization engages to meet itsobjectives. Four Ps of MarketingThe basic elements of the Marketing Mix, Product, Place(distribution), Price, and Promotion, also called the controllablevariables of marketing, because they can be controlled andmanipulated by the marketer. Product Place Promotion PriceA good, service, or (Distribution) The element of the The amount of moneyidea that offers a The element of the marketing mix that or other consideration-bundle of tangible marketing mix includes all forms of that is, something ofand intangible that encompasses marketing value given in exchangeattributes to satisfy all aspects of communication. for a product.consumers. getting products to the consumer in the rights location at right time.OBJECTIVES OBJECTIVES OBJECTVES OBJECTIVESPHYSICAL GOOD CHANNEL PROMOTION BLEND FLEXIBILITYSERVICE TRANSPORTS SALES PEOPLE GEOGRAPHICFEATURES STORING NUMBER TERMSACCESSORIES RECRUITING SELECTION LEVEL OVERINSTALLATION TRAINING PRODUCTINSTALLATION MOTIVATION LIFE CYCLEINSTALLATION ADVERTISING DISCOUNTSWARRANTY TARGETS ALLOWANCESPRODUCTS KINDS OF ADSLINES MEDIA TYPEPACKAGING SALES PROMOTIONBRANDING PUBLICITYMUNIF AHMAD