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How to build a Social Network

Learn the basic factors that you can develop the Social Network under Consumer Market

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How to build a Social Network

  1. 1. How to Build and MaintainHow to Build and Maintain lively Social Networks andlively Social Networks and Online CommunitiesOnline Communities Munif Ahmad
  2. 2. Types of Social NetworksTypes of Social Networks  FamilyFamily  WorkWork  PlayPlay  SpiritualitySpirituality  PoliticsPolitics  GeographicGeographic  DemographicDemographic  TopicalTopical  ActivityActivity Munif Ahmad
  3. 3. Mazlow’s Hierarchy of NeedsMazlow’s Hierarchy of Needs adapted by Amy Jo Kimadapted by Amy Jo Kim Take on new rolesTake on new roles and newand new opportunitiesopportunities Develop skillsDevelop skillsSelf ActualisationSelf Actualisation Ability to contributeAbility to contribute and be recognisedand be recognised for thosefor those contributionscontributions Ability to earn selfAbility to earn self respect, respect ofrespect, respect of others and ability toothers and ability to contributecontribute Self-esteemSelf-esteem Belonging to aBelonging to a community as acommunity as a whole, and swarmswhole, and swarms (subgroups)(subgroups) Ability to give andAbility to give and receive love,receive love, belonging to abelonging to a groupgroup SocialSocial Protection fromProtection from hacking andhacking and trolling, privacy,trolling, privacy, level playing fieldlevel playing field Protection fromProtection from crimes and war,crimes and war, living in a justliving in a just societysociety Security and SafetySecurity and Safety System access,System access, retain managementretain management of system identityof system identity Food clothingFood clothing Shelter, health,Shelter, health, PhysiologicalPhysiological Munif Ahmad
  4. 4. The “Why” of socialThe “Why” of social networkingnetworking  Name – helps if it’s meaningfulName – helps if it’s meaningful  Slogan – funky one linerSlogan – funky one liner  Why – ‘public’ company reasonsWhy – ‘public’ company reasons  Interface – colours are importantInterface – colours are important !!  Human story – evil or good?Human story – evil or good?  Content, tools, links – what’sContent, tools, links – what’s inside?inside? Munif Ahmad
  5. 5. Name and MottoName and Motto  Fark.comFark.com  Mother&BaMother&Ba byby  FacebookFacebook  iYoMuiYoMu  FlickrFlickr  MySpaceMySpace  YouTubeYouTube  ……it’s Not News it’s Fark.comit’s Not News it’s Fark.com  ??  ? (how many friends have you? (how many friends have you got)got)  ……Social Networking for GrownupsSocial Networking for Grownups  ……Loves YouLoves You  ……a Place for Friendsa Place for Friends (just not(just not MINE)MINE)  ……Broadcast YourselfBroadcast Yourself Munif Ahmad
  6. 6. What to do?What to do?  Areas to meetAreas to meet  Tools to communicate – blogs,Tools to communicate – blogs, forumsforums  News to readNews to read  Tools to use – hosted, whiteTools to use – hosted, white label, or selflabel, or self  Useability, sociability,Useability, sociability, navigation, taxonomy, site mapsnavigation, taxonomy, site maps Munif Ahmad
  7. 7. How to you like to communicate?How to you like to communicate?  Instant (synchronous), real timeInstant (synchronous), real time supportsupport - instant messenger, broadcast, chat- instant messenger, broadcast, chat channels, SMS, virtual worlds,channels, SMS, virtual worlds, ventriloventrilo  Delayed (asynchronous)Delayed (asynchronous) - email, listserv, blogs, forums, wiki,- email, listserv, blogs, forums, wiki,  Either?Either? - Twitter, RSS, APIs- Twitter, RSS, APIs Munif Ahmad
  8. 8. Who-to-who(m)?Who-to-who(m)?  One to OneOne to One - email, personal messages,- email, personal messages, chatchat  One to ManyOne to Many - blogs,- blogs,  Many to ManyMany to Many - forums- forums  Few to Few (gated)Few to Few (gated) - follow me services- follow me services Munif Ahmad
  9. 9. Tools to UseTools to Use  HostedHosted Facebook, MySpace,Facebook, MySpace,  White LabelWhite Label Ning,Ning,  DIYDIY Drupal,Drupal, Munif Ahmad
  10. 10. SummarySummary  Meeting places (role based)Meeting places (role based) - Newcomer- Newcomer - Off Topic- Off Topic - Elders- Elders  Meeting places (tool based)Meeting places (tool based) - forums- forums - blogs- blogs - wikis- wikis  ToolsTools  NewsNews Munif Ahmad
  11. 11. Who am I?Who am I?  Sign me up!Sign me up!  Establish identityEstablish identity  Establish reputationEstablish reputation  Establish trustEstablish trust  Context:Context: - system, personal, public (old)- system, personal, public (old) - as many profiles as needed- as many profiles as needed (new)(new) Munif Ahmad
  12. 12. Sign Me Up!Sign Me Up!  Decide onDecide on Barrier to EntryBarrier to Entry andand stick to it!stick to it!  Sign up procedureSign up procedure - Account, email confirmation- Account, email confirmation  Welcome emailWelcome email Username, passwordUsername, password  Importing friends listImporting friends list Munif Ahmad
  13. 13. Establish ReputationEstablish Reputation  Who are the top contributors?Who are the top contributors?  Most popular articles?Most popular articles?  Newest members?Newest members?  Newest comments?Newest comments?  Latest uploaded media?Latest uploaded media?  Featured blog, featured profileFeatured blog, featured profile  Titles – guild, moderator (seeTitles – guild, moderator (see status later)status later) Munif Ahmad
  14. 14. Technical decisionsTechnical decisions  Images, video, mediaImages, video, media  What constitutes porn, shock sitesWhat constitutes porn, shock sites  CivilityCivility  SpamSpam  PrivacyPrivacy  LiabilityLiability  CensorshipCensorship  Ownership of contentOwnership of content Munif Ahmad
  15. 15. DocumentsDocuments  Member agreement.Member agreement.  LegalLegal  Community or Social GuidelinesCommunity or Social Guidelines  Support IssuesSupport Issues Help: FAQ, KnowledgebaseHelp: FAQ, Knowledgebase Munif Ahmad
  16. 16. Tools for LeadersTools for Leaders  Moderators are a communityModerators are a community tootoo!!  Own titles, own forums, ownOwn titles, own forums, own areas/placesareas/places  Evidence Locker – remove contentEvidence Locker – remove content to an evidence locker. Do not delete.to an evidence locker. Do not delete.  Rap Sheet – keep a database ofRap Sheet – keep a database of details of Watched, Warned, Banneddetails of Watched, Warned, Banned membersmembers Includes, all IP addresses, signupIncludes, all IP addresses, signup and all email addresses, links toand all email addresses, links to evidence locker, copy of Personalevidence locker, copy of Personal Messages.Messages. Munif Ahmad
  17. 17. EventsEvents  Personal CalendarPersonal Calendar  Community calendarCommunity calendar  ContestsContests  MeetingsMeetings  PerformancesPerformances  Event co-ordinators (support them)Event co-ordinators (support them)  Transitory forumTransitory forum  ToolsTools *An important moment/highlight in the*An important moment/highlight in the week. Even an update achieveweek. Even an update achieve that…that… Munif Ahmad
  18. 18. EventsEvents  Personal CalendarPersonal Calendar  Community calendarCommunity calendar  ContestsContests  MeetingsMeetings  PerformancesPerformances  Event co-ordinators (support them)Event co-ordinators (support them)  Transitory forumTransitory forum  ToolsTools *An important moment/highlight in the*An important moment/highlight in the week. Even an update achieveweek. Even an update achieve that…that… Munif Ahmad

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