2. OBJECTIVES
AWARENESS- WITHIN 2-3 YEARS COMMUNICATE THE EXISTENCE OF THE MARKETING
AND INTERNATIONAL BUSINESS PROGRAMS TO HIGH SCHOOL STUDENTS, PARENTS,
COUNSELORS, UNDECIDED COLLEGE STUDENTS, NON-TRADITIONAL STUDENTS AND
INTERNATIONAL STUDENTS.
COMPREHENSION- INFORM AS MANY PEOPLE AS POSSIBLE OF THIS AWARE GROUP
THAT THE MARKETING AND INTERNATIONAL BUSINESS PROGRAMS ARE SUPERIOR
DEPARTMENT WITHIN THE LANGDALE COLLEGE OF BUSINESS WITH MANY BENEFITS.
3. OBJECTIVES CONTINUED
CONVICTION- CONVINCE AS MANY PEOPLE AS POSSIBLE THAT BY ENROLLING IN
THE MARKETING AND INTERNATIONAL BUSINESS PROGRAM YOU WILL GAIN THE
PROPER TRAINING, SKILLS, BENEFITS AND OPPORTUNITIES IN ORDER TO BE
PREPARED FOR THE MARKETING REAL WORLD AS WELL AS KEEP A JOB.
DESIRE- STIMULATE DESIRE WITHIN AS MANY PEOPLE AS POSSIBLE OF THE
CONVINCED GROUP TO REQUEST MORE INFORMATION
ACTION- MOTIVATE AS MANY PEOPLE AS POSSIBLE OF THE DESIRE GROUP TO VISIT
THE LANGDALE COLLEGE OF BUSINESS
5. STRENGTHS
STRENGTHS - WHAT DOES MARKETING AND INTERNATIONAL BUSINESS HAVE TO OFFER
AND WHY IT WOULD BENEFIT THEM?
A FEW OF THE STRENGTHS INCLUDE...
• ALL PROFESSORS HAVE EXPERTISE IN THEIR FIELD
• FACULTY AND STAFF ARE SET IN PLACE TO HELP DEVELOP STUDENT’S SKILLS IN
MARKETING/ INTERNATIONAL BUSINESS OUTSIDE OF CLASS
6. WEAKNESSES
IDENTIFY WHAT CAN BE IMPROVED INTERNALLY IN THE BUSINESS SCHOOL
• NOT REACHING TO STUDENTS ON A PERSONAL LEVEL
• BUSINESS SCHOOL IS ISOLATED FROM THE REST OF THE CAMPUS
• NOT ENOUGH PROMOTION OF THE BUSINESS SCHOOL
7. OPPORTUNITIES
A FEW INCLUDE...
• STUDYING ABROAD IN GERMANY AND TURKEY
• GETTING INVOLVED IN MARKETING/ INTERNATIONAL CLUBS OR PROGRAMS
• VSU CAN RECRUIT STUDENTS BY HOSTING COLLEGE EXPOS OR CONNECTING
WITH HIGH SCHOOLS IN DIFFERENT AREAS
8. THREATS
• COMPETING WITH OTHER MAJORS (MAIN CAMPUS AND NORTH CAMPUS)
• OTHER MAJORS COMING UP WITH INNOVATIVE WAYS TO ATTRACT POTENTIAL
STUDENTS
• PARENTS MIGHT WANT THEIR STUDENTS TO STUDY A CERTAIN MAJOR
• COST OF TUITION
9. TARGET MARKET
Primary market
Prospective college students and the current students at Valdosta State University.
Secondary market
Non-traditional students, transfer students, and international students.
