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Soundcloud PPT-3

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Soundcloud PPT-3

  1. 1. Brya Cameron, Marcus Daye, Makita Edwards, Brandon Osborne, and Jamaal Wilson SOUNDCLOUD
  2. 2. WHAT IS SOUNDCLOUD? Soundcloud is an online audio distribution platform that allows users to: • Upload • Record • Promote • Share • Listen to originally created sounds.
  3. 3. BACKGROUND INFO • Founded 2007 in Stockholm, Sweden • Launched in October 2008 • Headquarters are currently in Berlin, Germany • Privately held company • SoundClound was initially designed for musicians to share music recordings amongst each other • Now the estimated worth is $3,130,000,000 • Active Users: 175 million monthly listeners • SoundCloud is the second biggest streaming music service in the world behind YouTube
  4. 4. FEATURES - Upload music with distinctive URLS - Create and join groups where music can be shared - Ability to make playlist (like, post, share, follow) - Access music through online and mobile application - A clean interface. “ In fact, SoundCloud is pretty as hell” - Alexander Ljung and Forss (founders of SoundCloud) - “Timed Comment” system - No file size limits
  5. 5. BENEFITS: FREE • - 3 total upload hours • - 100 downloads per track • - Unlimited playlist creation • - Uploaders are able to see statistics from their music (see the amount of plays, downloads, comments and favorites of tracks)
  6. 6. BENEFITS: PRO • - 6 total upload hours • - 1,000 downloads per track • - Unlimited playlist creation • - More stats (plays, downloads, comments and likes, plus get details on who's listening) • - Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile) • - Quiet Mode feature (hide comments and stats on your tracks & make comments private) • - Customizable 'Buy' button text • - Replace/update track files without losing any stats or comments
  7. 7. BENEFITS: PRO UNLIMITED • - Unlimited upload hours* • - Unlimited downloads per track • - Unlimited playlist creation • - Pro stats (see where your listeners are, and where your sounds are being embedded, linked to and posted around the web) • - Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile and have your Spotlighted tracks show up as suggestions after your track has finished playing in embedded players) • - Quiet Mode feature (hide comments and stats on your tracks & make comments private • - Customizable 'Buy' button text • - Replace/update track files without losing any stats or comments • - Pro support (prioritized customer support help)
  8. 8. MAJOR COMPETITORS 1. YouTube • - Able to upload music videos • - High definition • 2. Pandora • - Music feed to follow other users • - Background information on artist • 3. Spotify • - Search by full albums • - Eliminates piracy • 4. Bandcamp • - Sell physical goods • - Great uploader/listener relationship
  9. 9. TARGET MARKET • Geographic: Services are available worldwide through two mediums (application and website) • Demographic: Majority of Users: Females Top Users: 26-35 (30%) age Top countries: United States, Germany, United Kingdom, India and Egypt • Psychographic: Music oriented audience • Website traffic: Globally: 169 United States: 115
  10. 10. CAMPAIGN 1: INNOVATIVENESS • Innovation is a new idea, more effective device or process. Innovation can be viewed as the application of better solutions that meet new requirements, inarticulated needs, or existing market needs. • SoundCloud is the first of its kind.
  11. 11. PARTY WITH HEADPHONES
  12. 12. MUSIC “RAIN”
  13. 13. INNOVATIVENESS
  14. 14. INNOVATIVENESS • Radio
  15. 15. CAMPAIGN 2: MUSICIAN/LISTENER RELATIONSHIP • Bonding: To join or be joined securely to something else. • Soundcloud has the ability to expand artists’ fan/follower base, especially through the features and benefits offered from using the network.
  16. 16. The many mobile apps allow for recording and uploading from a smart phone which is great for spontaneous recordings (not everything needs to be mastered)
  17. 17. You’ve been invited to my exclusive listening party! Log in to soundcloud.com to hear more.

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