Marketing campaign for Aflac to build brand awareness.

1. Aflac Digital
By:Mac Dodds
ADV420

2. "To combine aggressive
strategic marketing with
quality products and services at
competitive prices to provide
the best insurance value for
consumers.”
Aflac Mission Statement

3.  To use the strategic marketing from the
mission statement and apply it to our digital
marketing. We want to become the top digital
insurance brand in the world using the
hashtag, #FlyHigher.
Objective

4.  Men and Women ages 25-55
 Higher end consumer base
 Younger crowd important to generate
positive buzz.
Target Audience

5.  Promote the hashtags; #FlyHigher and
#OneDayPay on all social media platforms.
 Listen and Respond
 Constant Feedback
 Create a User Centric Experience
 Build a user friendly mobile app
Big Idea

6. Platforms

7.  Create Buzz, Sales, and Brand
Awareness
 Easy creative and fun
 Aflac duck app and online game
Mobile App Creation

8.  Increase Twitter followers by
10%
 Increase New Visitors to
platforms by 15%
 Increase Share of Search by 5%
 Increase traffic to Aflac
homepage
 Respond to social media
questions and activity by 50%
to create positive buzz.
Performance Goals

9.  SEO
 Google
Adwords
 Banner Ads
 Inbound
Marketing
Online Marketing

10.  Projected Total - $700,000
 Strategy and Implementation - $450,000
 Mobile App - $100,000
 SEO, Google Adwords, Banner Ads – $100,000
 Social Media Improvements - $25,000
 Inbound Marketing - $25,000
Budget