Leverage Social Media and Relevant Events for Holiday Marketing
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The document discusses leveraging social media, technology, and consumer trends for business purposes. It provides examples of how a company integrated social media experiences and apps to engage customers. Key points highlighted include the importance of mobile marketing, developing social media strategies to engage brand ambassadors, and adapting to changes in technology, demographics, and consumer behavior. The document encourages attendees to leverage relevant events like the holidays in their social media strategies.
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Leverage Social Media and Relevant Events for Holiday Marketing
- 2. 01 SOCIAL STORIES Has your business adapted to the change in: 1. Technology 1. Demographics 1. Consumer Behaviour @MadHatterTech #SocialSummitKW
- 3. 02 SOCIAL STORIES @MadHatterTech #SocialSummitKW Do you know how to leverage technology and social media to amplify your messages?
- 4. 03 SOCIAL STORIES @MadHatterTech #SocialSummitKW Meat Pack Video
- 5. 04 SOCIAL STORIES @MadHatterTech #SocialSummitKW Did you notice: • 60,000 Facebook fans in 1 year • Integrated experiences on social media and with its app to connect brand ambassadors • Launched Hijack as a promotion to engage fans • Innovative way to earn a discount that was an enhancement to the app • Result: 600 customers in 1 week were “hijacked”!
- 6. 05 SOCIAL STORIES @MadHatterTech #SocialSummitKW Proximity and Location-Based Marketing (LBS)
- 8. 07 SOCIAL STORIES @MadHatterTech #SocialSummitKW Event Areas/ Theme Parks
- 9. 08 Presented by: Nicole Stuber SOCIAL STORIES @MadHatterTech #SocialSummitKW Retailers
- 13. 12 SOCIAL STORIES @MadHatterTech #SocialSummitKW How can you integrate technology with social media strategies and engage your brand ambassadors?
- 14. 13 SOCIAL STORIES @MadHatterTech #SocialSummitKW Why are we so connected?
- 15. 14 SOCIAL STORIES @MadHatterTech #SocialSummitKW Technology: • Mobile devices are a BIG opportunity for e-commerce • We don’t have a choice on how we DO social and mobile – The question is how WELL we do it
- 16. 15 SOCIAL STORIES @MadHatterTech #SocialSummitKW Demographics: • Over 50% of the worlds population is under 30 years old • 53% of millennials would rather lose their sense of smell than their technology • More people own a mobile device than a toothbrush
- 17. 16 SOCIAL STORIES @MadHatterTech #SocialSummitKW Consumer Behaviour: • 90% of buyers trust peer recommendations
- 18. 17 SOCIAL STORIES @MadHatterTech #SocialSummitKW PEOPLE ARE CONNECTED
- 21. 18 SOCIAL STORIES @MadHatterTech #SocialSummitKW How can you develop social media strategies, campaigns, and integrate experiences to get your audiences attention and compel them to be brand ambassadors?
- 25. 20 SOCIAL STORIES @MadHatterTech #SocialSummitKW Mobile: • Mobile users constitute ½ of the world’s population, and 2 million smartphones are sold worldwide every single day • 12 new active mobile social users are added every second, that’s 1 million per day
- 26. 21 SOCIAL STORIES @MadHatterTech #SocialSummitKW MOBILE MARKETING IS ALWAYS ON
- 28. 23 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 1. PLAN AHEAD
- 29. 24 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 2. KNOW THE TONE
- 30. 25 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 3. THINK OUTSIDE THE BOX
- 31. 26 MAD TAKEWAYS @MadHatterTech #SocialSummitKW 4. OFFER VALUABLE CONTENT
- 32. 27 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 5. MAKE CONTENT EASY TO SHARE
- 33. 28 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 6. ENGAGE WITH YOUR AMBASSADORS
- 34. 29 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 7. MAKE USE OF RELEVANT EVENTS
- 35. 30 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 8. ADAPT TO CHANGE IN TECHNOLOGY
- 36. 31 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 9. UNDERSTAND DEMOGRAPHICS
- 37. 32 MAD TAKEAWAYS @MadHatterTech #SocialSummitKW 10. KNOW YOUR CONSUMER BEHAVIOUR
- 38. 33 SOCIAL STORIES @MadHatterTech #SocialSummitKW What relevant event is coming up next?
- 39. 34 SOCIAL STORIES @MadHatterTech #SocialSummitKW THE HOLIDAYS! How can you leverage this relevant event? What are the ways you can adapt technology?
- 40. Mad Hatter Technology DON’ T BE A STRANGER, KEEP IN TOUCH! (226) 444 -0434 ge tinto uc h @ m adhatte rte c h.c a @ MADHATTE R TE CH FACE BOOK.COM/MADHATTE R TE CH linke din.c o m /c o m pany/m ad - hatter -technology -inc