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Current trends in sustainable tourism certification and opportunities for africa

International Tourism Fair Madagascar 2012 (ITM)
Current trends in sustainable tourism certification and opportunities for Africa

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Current trends in sustainable tourism certification and opportunities for africa

  1. 1. Current trends in sustainabletourism certification andopportunities for Africa Presentation by Jennifer Seif, Executive Director: Fair Trade in Tourism South Africa (FTTSA) International Tourism Fair Madagascar 2 June 2012 Global leadership for fair, 1 participatory & sustainable
  2. 2. FTTSA Snapshot• South Africa’s leading responsible tourism NGO• Established in 2001 as a project of IUCN-South Africa• Independent non profit company since 2004• Main activities: – Awareness raising, advocacy, research – Capacity building – Owner and operator of tourism Fair Trade standard and voluntary certification programmme• 8 permanent staff + interns/volunteers• Supported by international, national and multi-lateral donors• Well networked in South Africa, in Africa and internationally• Winner of numerous awards and accolades Global leadership for fair, 2 participatory & sustainable tourism
  3. 3. Sustainable Consumption and Production• Reduce environmental Wide range of sustainability footprint of goods & services standards and labels across• Product life cycle sectors:• Supply chain management – • Organic sustainable sourcing• Fair labour standards • Forestry products• Human rights • Seafood - SASSI• CSD (1992), WSSD, Rio+20 • Green building • Fairtrade • etc Global leadership for fair, 3 participatory & sustainable tourism
  4. 4. What can tourism learn from Fairtrade?Internationalstandards forcoffee, tea,cocoa, sugar,wine. . . Worldwide trading partnership Recognition of Fairtrade mark •24 member organisations (FLO) 90% in UK, 85% in Netherlands •50 markets •827 producer organisations 72% in Germany, 87% in Switzerland •62 countries in the Global South in USA and 60% in Canada. . . 63% Global leadership for fair, 4 participatory & sustainable tourism
  5. 5. Tourism – a Fairtrade problem• Structural inequalities – North/South, rich/poor, men/women• Weak labour standards• Value chains can be long (and complex)• High resource consumption• Human rights challenges – Treatment of workers and communities – Competition over land, water and other natural resources – Child labour – Commercial sexual exploitation• Economic leakage can be high (up to 75c on the Euro)• Green/eco on the rise, despite high social costs Global leadership for fair, 5 participatory & sustainable tourism
  6. 6. Fair Trade Tourism – status quo• FTT part of the Sustainable Tourism lexicon (eco tourism, pro-poor tourism, responsible tourism.• Conceptual work dates to late 1990s (Academic, led from North)• World’s first tourism Fair Trade label – South Africa 2003 (product certification)• FLO-Fairtrade feasibility study 2006-2009 (mainstream + niche, lack private sector involvement, largely theoretical)• Pilot-test labelling of holiday packages to South Africa, 2009-2011 (led from the South, trade standard + product certification, real holidays sold by tour operators, “premium”). Global leadership for fair, 6 participatory & sustainable tourism
  7. 7. ST certification supply – a changing environment• 144+ sustainable tourism standards/certificates globally, all with similar objectives (to promote sustainability practices and link products to markets) and same problems: – Low volumes and awareness, lack of business case – Compete with another, no one is financially sustainable – Industry fatigue, consumer confusion – Low levels of development and market impact Global leadership for fair, 7 participatory & sustainable tourism
  8. 8. ST certification supply – a changing environment• Tourism lags behind other sectors wrt professionalization and following internationally accepted rules for what = a credible and competent certifier (ISO65). – Avoid mixing certification with any other activities. – Int’l/regional/national accreditation of tourism certificates is imminent – will separate “men from the boys” – Accredited schemes will cooperate, non accredited will fall away. – FTTSA one of 10 standards to attain GSTC endorsement Global leadership for fair, 8 participatory & sustainable tourism
  9. 9. Market opportunity Market Opportunity• Demand for Fairtrade / Fair Trade is on the rise• Demand for experiential travel, autheniticy on the rise• Fairtrade mark very well known in Europe, North America, Australia/New Zealand – starting in South Africa• Labelling of holidays – – Potential umbrella for sustainable tourism initiatives – Offers private sector opportunities to differentiate services• Currently FTTSA can‘t meet tour operator demand to create FTT value chains – need to scale up supply. Global leadership for fair, 9 participatory & sustainable tourism
  10. 10. FTTSA-led project, 2012-2016Create an integrated regional FTT system based on cooperation with peers in neighbouring countries (Botswana, Lesotho, Madagascar, Mozambique, Namibia, Swaziland, Tanzania)Attract FTT arrivals to South/southern Africa (France, Germany, Netherlands, Sweden, Switzerland, UK, USA, Canada, Australia and South Africa).Test/evaluate exportability of system to other types of destinationsSecure support for tourism as a Fairtrade product Global leadership for fair, 10 participatory & sustainable tourism
  11. 11. FTT in Madagascar• GO TO Madagascar – industry led association (75 members)• GO TO focus on sustainable tourism, history of working with FTTSA• Enable GO TO members to enter FTT value chains: – Develop minimum criteria for GO TO members – Support hotels, lodges, eco-adventure activities to comply with minimum FTT criteria (certification) – Support tour operators to develop Fair Trade holiday packages using certified products – Launch first holidays at Indaba 2013 Global leadership for fair, 11 participatory & sustainable tourism
  12. 12. FTT beneficiaries & stakeholders Global leadership for fair, 12 participatory & sustainable tourism