SEO proposal template, using the SEOmonitor framework

1. Client’s Name | Presentation title

2. Keyword Research & Opportunity
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]
The starting point of your proposal should be the keyword research: identifying the keywords that best describe your prospect’s market, no matter if the prospect is already visible there or not. Obviously, searching for
hundreds or even thousands of keywords is not an easy task, but it’s fundamental in crafting a valuable. This research will give you the opportunity to show your prospects what is their real SEO opportunity. The more
detailed the list is, the more they will perceive you as someone who knows their market from a search perspective. This can be a powerful factor in building trust.
Total no. of keywords
556
341,380
Search Volume
30%
Visibility on Desktop: 29%
Visibility on Mobile: 31%
79.7%
25.5%
64.3%
Main Keyword Groups
Engineered Flooring
67 keywords
35k Search Volume
68.4%
89.6%
54.7%
Laminated Floors
500 keywords
15k Search Volume
Solid Flooring
45 keywords
17,9k Search Volume
Oak
85 keywords
35,8k Search Volume
Kitchen Floors
53 keywords
4.4k Search Volume
Accessories
21 keywords
2.8k Search Volume
Visibility
Score
Visibility
Score
Visibility
Score
Visibility
Score
Visibility
Score
Visibility
Score
01

3. Opportunity for growth
That target the client’s
products or services
556
Keywords
Ranking on the 1st
page in Google
255
Keywords
Ranking on the 2nd &
the 3rd page in Google
192
Keywords
Ranking past the 3rd
page in Google
109
Keywords
185,170
Monthly
Searches
TOP 11-30
46,400
Monthly
Searches
TOP 30+
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]
Make sure you present your data so that it clearly highlights the missed opportunity. One way to do that is to use charts, such as in the example below. As you can see in these graphs , if you separate the keywords by tops and
look at the total search volume of each bucket, it makes it more clear for the prospect what's their current visibility and their latent potential.
02
109,810
Monthly
Searches
TOP 10
341,380
Monthly Searches
TOTAL

4. Competition
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]
The fact that the competitors are more visible makes the problem more acute, even if the prospect doesn’t bring it to the surface willingly. So make
sure you include this in each one of your proposals.
This data was taken from SEOmonitor, the Competition Insights dashboard.
03

5. Competition Analysis for the targeted group
This data was taken from SEOmonitor, the Competition Insights dashboard.
04
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]
Keywords: 167, Search volume: 139,700/month

6. The differentiator: The client’s non-brand
organic traffic performance
Unlocking the (not-provided) data from Google Analytics and setting non-brand organic traffic goals can
be a powerful differentiator between you and other agencies. It shows that you are particularly interested
in measuring the value brought by your SEO services.
Moreover, it allows you to measure the ROI of your SEO services.
There aren't too many options out there that can help you get back the data behind (not-provided). One
popular methodology is to estimate the non-brand organic traffic based on Google Search Console data.
Optional: to get access to this data you need to have access to the client’s Google Analytics and Search Console profiles.
05
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

7. Traffic & Visibility Forecast
This is the key to get the prospect to see the value of your project. The buyer needs SEO services to fulfill very tangible goals, such as more leads or more sales. When presenting
their pitch, the agency representative or freelancer usually underlines their SEO goals - an improvement in rankings or in the website's overall visibility in SERP. In a case like this, the
two of them fail to speak "the same language". The obvious solution is to "translate" SEO goals to more business-oriented KPIs. To highlight the value of your input, also include in
your presentation a comparison between the natural evolution of their non-brand organic traffic and the one impacted by the activities you propose.
06
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

8. How we plan to achieve the goal
[example]
If you don’t get the basics of on-
page SEO right, you have very
little chance of securing top spots
for competitive key phrases, even
if you’ve got a fantastic outreach
and PR campaign and an awesome
link profile! It’s a common mistake
to ignore the basics of SEO and
focus on getting links instead of
what’s in your control…the
optimization of your own site.
Source: SearchEngineJournal
On-Page SEO
Off-The-Page ranking factors are those that publishers do not directly
control. Search engines use these because they learned early on that
relying on publisher-controlled signals alone didn’t always yield the
best results. For instance, some publishers may try to make
themselves seem more relevant than they are in reality.
Source: SearchEngineLand
Off-Page SEO

9. Basically, content marketing is the art
of communicating with your
customers and prospects without
selling. It is non-interruption
marketing. Instead of pitching your
products or services, you are
delivering information that makes
your buyer more intelligent. The
essence of this content strategy is the
belief that if we, as businesses,
deliver consistent, ongoing valuable
information to buyers, they ultimately
reward us with their business and
loyalty.
Source: Content Marketing Institute
Content Marketing
Native advertising is a type of advertising, usually
online but feasibly elsewhere, that matches the form
and function of the platform upon which it appears.
In many cases, it manifests as either an article or
video, produced by an advertiser with the specific
intent to promote a product, while matching the form
and style which would otherwise be seen in the work
of the platform's editorial staff.
Source: Wikipedia
Native Advertising

11. We’re keeping track of the following metrics
(and report regularly):
•Non-brand organic traffic
•Website visibility in SERP
•Refferal visits from Native Ads
•Leads generated
Weekly & Monthly Reporting

12. “SEOmonitor has literally
transformed the way I pitch. I
can have sensible conversations
with the client about what can be
achieved thanks to the
forecasting feature. It is my
best secret weapon!
--- Ann Stanley, CEO, Anicca Digital
More leads closed
+70%
+30%
Higher budget per new client
X2
Less time spent on
weekly & monthly
reporting
Case Study | Anicca.co.uk
[add your own proof of success with similar campaigns]

13. Happy that we had the opportunity to work with them.
They are making us blush.

14. John Smith
11 Street Name
London, UK
www.seomonitor.com
+1 0744 993 739
john.smith@seomonitor.com

15. Have a nice day!
THANK YOU!