Design Thinking - introduction
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Few slides presenting the evolution of human-centered design and the history and principles of design thinking. Originally presented in lectures.
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Design Thinking - introduction
- 2. Agenda 1. Design in business 2. Design thinking: idea, definition, history 3. Case studies
- 4. Design was a process applied to physical objects.
- 5. Effective design was behind the success of many commercial goods.
- 6. David Kelley Founder of IDEO PRODUCT UX STRATEGY SYSTEM
- 8. Studies on design, visual thinking, human-centered design Introduction of IDEO, First publications on DT Shift to business perspective, 2005 – Stanford d.school 2007 – HPI d.school 60’-80’ 90’’ 2000 - …
- 9. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO IDEO
- 10. Process EMPATHIZE DEFINE IDEATE PROTOTYPE TEST ITERATE (time to fail) IMPLEMENT
- 11. Empathize EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Time to understand user, situation, context, deep needs and beliefs. Tools: OBSERVATIONS INTERVIEWS EMPATHY MAPS PERSONAS MOODBOARDS
- 12. Define EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Analyze and structurize outputs of your research. Build a certain point of view – the base for further research. Define a problem without thinking about solutions. Formulate an insight – foundation of further problem solving. TOOLS: CHALLANGE MAP – BASADUR
- 14. Prototype EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Try to solve the problem with prototypes. Tools: Paper & pencils Scenes Wireframes
- 15. Test EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Ask, discuss, present prototypes. Gather feedback and react.
- 16. Design thinking principles interdiciplinary teams full engagement do over think creative mindset human-centered solutions based on qualitative research
- 17. case studies
- 18. Shimano
- 19. Airbnb first Airbnb guests financial crisis refusals
- 20. The Good Kitchen define ideateempathize prototype test input: To fix the menu output: new name, uniforms, communication, packaging disconnection alienation shifting mental models
- 21. need help? Magdalena Marciniak Tweet me: @MarciniakMm magdalena.marciniak@ymail.com
- 22. Sources The Good Kitchen Case Study: https://www.youtube.com/watch?v=_gxBBVDzQO8 Shimano Case Study: http://designthinking.pl/shimano-mniej- znaczy-lepiej/ Airbnb Case Study: https://medium.com/@arasuarun/how-i-learnt- design-thinking-the-right-way-the-story-of-airbnb-119945932a0 Harvard Business Review September 2015 „The Evolution of Design Thinking“ https://hbr.org/archive-toc/BR1509?cm_sp=Article-_- Links-_-Magazine%20Issue