In the past 10 years, Rien Pipe has helped over 500,000 people become non-smokers and has achieved a success rate of 89.3%. This presentation shares a little more from behind the scenes. Learn more at http://www.SayonaraSmoking.com

1. Rien Pipe® Story
Produced by Magical, Inc.
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2. Since its launch in 2003, Rien Pipe quickly became a top seller.
Over 550,000 kits have now been sold worldwide.
1984 Genesis of the Rien Pipe idea
Mr. Tadashi Nukaga (current president and CEO of
Magical, Inc.) focused on the mechanism of micrometric
holes in cigarette filters and their ability to adjust the
amount of nicotine inhaled by smokers. He came up
with the idea of producing a plastic attachment – a
“pipe” with a micrometric hole drilled in its side that
would gradually reduce the amount of nicotine in the
inhaled smoke, and in this way facilitate the smoking
cessation process. He believed that this mechanism of
micro-holes should help smokers quit without noticing
that their nicotine intake was being cut. Unfortunately,
it was not possible to bore micro-holes with sufficient
precision using the drilling technology available in those
days, and the idea was shelved.
1999 Development project resumed
• The technological progress enabled highly precise
micro-drilling of holes at micrometer resolution into
plastic resin and aluminum materials.
• Testing by gas chromatography (provided by Hitachi
Kyowa Engineering) proved that a 3% nicotine cut is
a value that is beyond the recognition capability of
the human brain.
2002 Patent application made
• Successfully developed a specialized robotic testing
system, which helped
us to reduce the labor cost needed for detailed
product quality control.
• As a result of this reduction, production volume
increased.
History of Rien Pipe
2003 Rien Pipe launched in Japan
2006 Major department stores, drugstores and other
specialty shops began selling Rien Pipe in Japan.
Magical, Inc. started selling online as well.
2011 Rien Pipe launched in Korea
A major bakery in Fukuoka adopted the product for its
employee health and welfare program. A Chinese
subsidiary was incorporated in Dalian and started to
sell Rien Pipe in a leading drug store chain in China.
2013 Total sales of Rien Pipe reaches 500,000 kits. A hospital
in Aomori Prefecture adopted the product for its
patients’ smoking cessation program. Also a major
manufacturer of musical instruments and motorcycles
adopted the product for its employee health and
welfare program.
2014 Rien Pipe launched into the Spanish and EU markets.
Magical online shop opened.
2015 Over 550,000 Rien Pipe kits now sold and the brand is
launched in the US and Canada. In Japan, it is now sold
at a major home furnishings chain.
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3. According to the 1998 report on Nicotine Addiction by the United States Public Health Services, the nicotine contained in tobacco
causes dependence comparable to narcotic drugs or alcohol and the real cause of the smoking habit is nicotine addiction. Smoking
cessation is not just a question of the smoker’s willpower, it depends on the successful treatment of nicotine dependence.
However, many existing quit-smoking goods either stress willpower or rely on unconventional theories. None of them have been
proven really effective in a wide variety of smokers.
But this idea is wrong.
So what is necessary?
Why we developed Rien Pipe
— www.SayonaraSmoking.com —
The answer is simple. Becoming a successful quitter is decidedly easier when
the smoker is not suffering from withdrawal symptoms.
We thought it was the perfect time to develop a smoking cessation
tool that would help win the battle against nicotine dependence.
Most existing quit-smoking methods require
the smoker’s willpower and determination.
In order to overcome nicotine dependence, it is necessary to understand the mechanism reducing mental stress associated with
smoking cessation. Thus we wanted to develop a quit-smoking product which would help the smoker quit naturally, while they
smoked as usual, with no side effects – one that could be safely used even by pregnant women or people with a serious disease.
Ultimately, the most distinguished feature of our product is that it completely detoxifies the human body of nicotine. The complete
detoxification is inevitable, because if any nicotine is left in the body, it will result in falling back into addiction and the smoker will
never be able to completely quit the habit.

4. - Does not contain any medicinal components & can be used by any user.
- Allows smoking as usual and causes almost no mental stress.Rien Pipe
What distinguishes Rien Pipe from other common aids
— www.SayonaraSmoking.com —
Nicotine Gums & Patches
(Nicotine Replacement Methods) Anti-Smoking Medications
Electronic Cigarettes/Vaping
Tobacco-substituting pipes,
quit-smoking candies
The purpose of the products used in nicotine replacement
therapy, such as nicotine gums or patches attached to the skin,
is to suppress nicotine withdrawal symptoms and help the
smoker kick the habit by substituting the source of nicotine.
But these methods are not suitable for pregnant women or
patients with heart ailments such as angina or irregular pulse.
Also, these methods require the smoker to stop smoking
immediately from the very first day they start with the
cessation program.
These medications have effect of changing the smoker’s
perception of cigarette taste and reduce the desire for
smoking. Their success rates may be high, but reportedly
some may have serious side effects, and this method requires
immediate cessation of smoking cigarettes, which can cause
users to experience irritation or frustration.
The simplest version of these products in its appearance
resembles a classic cigarette, with an LED light imitating the
burning tip, but instead of smoke e-cigarettes emit vapor.
Electronic cigarettes are an alternative to tobacco cigarettes
and can be effective in controlling sudden cravings for a classic
cigarette, but as some of these products contain nicotine, they
cannot be classified as a quit-smoking tool. Again, this method
requires immediate cessation of smoking tobacco cigarettes.
Tobacco-substituting pipes containing flavoring agents and
quit-smoking candies are intended to control the desire to
smoke classic tobacco cigarettes. But in some cases, absence
of nicotine intake in this simulated smoking may stimulate and
even increase the desire for smoking. This method may also
require immediate cessation of smoking tobacco cigarettes.
- Allows smoking as usual and causes almost no mental stress.
- Reduces nicotine dependence without user’s consciously realizing the fact; users will
naturally lose interest in smoking cigarettes.
Rien Pipe

5. Joji Abe
Writer
Easy to try → User-friendly → Successful quitting → Word-of-mouth publicity
1 Word-of-mouth spread by celebrities and advertisement campaigns
At the beginning, we offered Rien Pipe to agents of certain
Japanese celebrities. Celebs who successfully quit smoking
shared their stories and testimonials in the mass media and
TV programs. At the same time, we asked if they would
promote Rien Pipe in our ad campaigns. Through these channels,
Rien Pipe became known to the public and earned a good reputation.
2 Publicity led by users’ word-of-mouth
Rien Pipe offers a very clear and simple method for quitting smoking, with higher success
rates compared with those of e-cigarettes, tobacco substituting herbs and other existing
quit-smoking items, and does not contain any medicinal components. For such reasons,
we have a better chance that our customers are willing to share their experience with friends.
3 Selling through Retailers and Web Promotion
Since Rien Pipe is not a medical product, it can be sold in retail
stores as a standard consumer good, in addition to mail-order
services.
Recently we have also received many inquiries from customers
abroad, who see the positive reviews on the internet.
Anybody is free to try Rien Pipe, and it can be recommended
to all people who want to quit smoking – wherever they are located.
Kazutomo
Miyamoto,
Sports caster
Kai Ato
Actor
Mizuki
Rokyoku
reciter
Hideyo
Morimoto,
Singer
Success stories shared by celebrities had a huge response
Display at
department store K
Road to selling over 550,000 Rien Pipe kits
Rakuten Magical Online Shop
Why is Rien Pipe selling so well?
— www.SayonaraSmoking.com —
Q: Why is Rien Pipe selling so well in Japan and other locales?
A: Because successful quitters are often eager to share their experience.
Amazon
Display at
department store O

6. Corporate history
1986 As a predecessor of Magical Inc., Plantex Corp was incorporated and started to design and
manufactureproducts for mail-order services.
1989 Magical cosmeticsand food series developed and released.
1990 American subsidiary Adlib Hawaii incorporated in Hawaii.
1991 Magical Inc. incorporated by spinning-offthe departmentsof Magical cosmeticsand foods.
1993 Japanesepub Shara opened.
1995 Instant hair thickening spray Aladdin released.
1997 Silicone breast care item Up’ll C developed and released.
1999 Software system for mail-order business - Tsuhan Master - completed and launched.
Developmentand research for Rien Pipe started.
2002 Rien Pipe patented.
2003 Rien Pipe launched.
2010 Low radiation aging care line Ra’s Gear released.
100% natural skin cream Shea Butter released.
2012 An ultimate form of the tourmaline cosmetics series, Tourmaline Gold launched.
Blend of eight rare Chinese medicinal extracts - Hakkantou - released.
2013 Fasting diet program, Magical D-1 launched.
Up’llC
Bust care line
Aladdin
Instant hair
thickening spray
Ra’s Cap
Hairgrowth promoting kit
100%natural, purified and
scent-free Shea Butter
produced by Magical, Inc.
TourmalineGold
Moisturizing cream
Hakkantou
Medicinal extract blend
Since 1991, we have been an active player in the mail-order business of cosmetics, beautifying instruments and health
food products. All of our products are very unique and original. We are offering products with true and everlasting value
inspired by surprising ideas and made of materials without artificial additives, coloring or flavor agents, as we wish our
customers to enjoy their enhanced health and beauty every day.
Magical, Inc. at a glance
— www.SayonaraSmoking.com —
A Scientific Approach to Beauty & Health

7. ★ Annually, from April to December, we participate in clean-up
activities aimed at removing cigarette butt waste in the Tokyo
area and provide information materials such as leaflets and
posters.
★ We provide information on quit-smoking products and related
books.
★ We issue the Riena Times, a quit-smoking newsletter.
★ We cooperate with other associations in antismoking events and
cleaning activities on World Non-Smoking Day.
★ Twice a year, we hold a quit-smoking workshop titled Rien Jissen
Seminar.
Educational activities aimed at spreading information
on health hazards caused by smoking
Public information campaigns advocating for smoking
cessation
Activities supporting smoking cessation
Contributing back to society
— www.SayonaraSmoking.com —
We formed the NPO Rien Association (chaired by Mr. Tadashi
Nukaga) to contribute to promotion of health, protection of
environment and sound upbringing of youth through smoking
cessation avocation.
NPO Rien Association

8. Inventor of Rien Pipe and
President of Magical, Inc.
Tadashi Nukaga
Message from the inventor
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Customers know the quality of products best
In 1999, my father entered the hospital because of a tobacco-related
illness. He decided to fight the disease with the perhaps obvious
decision to quit smoking. Just when it seemed his life would be cut
short, he came back from the brink of death itself.
But just as we were celebrating his release from the hospital, I did a
terrible thing. Even though my father had successfully quit smoking, I
just went on happily puffing away at a cigarette right in front of him.
Why is nicotine such an addictive thing? That day he began to smoke
again; his health worsened again and finally tobacco killed him. I felt so
bad about this that I decided to confront this damage that nicotine can
cause, even for those who do not smoke. I decided with all my heart to
try and eradicate it.
That is why I developed the Rien Pipe. Today, thanks to a powerful
grassroots, word-of-mouth campaign, we have now sold more than
500,000 sets.
This easy approach to quitting smoking has a success rate of over 80
percent, but for some time many medical organizations were reluctant
to adopt it. But I am happy to say that many more doctors who have
seen their patients die from the damage done by tobacco now tell me
that they understand the benefits of the Rien Pipe system. Thanks to
their enthusiasm, in recent years stop-smoking clinics have also begun
to use Rien Pipe as part of their programs. We also have seen an
increasing number of orders received from the health and welfare
organizations within Japanese companies, groups entrusted with
ensuring the health of employees.
As the Internet has grown in importance in recent years, more orders
and inquiries have been received, first from Korea, China and other
Asian nations, but also from Spain and other countries of the EU. As
talk about the seriousness of the damage caused by tobacco grows, the
whole smoking world has changed. We think that the time is right for
smokers around the world to try the stress-free approach to quitting
smoking provided by Rien Pipe.