5. Groups vs. Pages? Which to use?
Page:
Posts on behalf of company
Used to promote company/brand
Cannot share/store files
Always public…cannot be private
Group:
Posts on behalf of self
Used for community within a defined group
Can share/store files
Can be public or private
Can interact like “Friends” without being “Friends”
7. Preparing Your Page
Align goals with marketing objectives
Your audience?
Current patients? Potential patients? Both?
Decide: hospital page vs. service line page
Commit resources
Use high resolution logo and header photo
Get yours! Facebook.com/YourNameHere
14. Content to Post
Develop a strategy for posting.
Create categories of what to post
Have a content calendar
Use page insights for timing
Create share-worthy posts
Be brief
Remember, yours
is not the only
time zone.
15. Best Practices
Create categories to organize content strategy.
Health and wellness tips
Treatment options (video, blog, website)
Research updates (clinical studies, published studies)
News (within your organization)
Patient Stories
Health events in the community
32. Monitoring/Engagement
Quick tips:
At least 3 admins (don’t get locked out)
Someone in charge of monitoring
Reply in timely manner (within 24 hours)
Like comments; say “thank you”
34. Facebook Reach
Organic: your fans who initially see your post
Viral: fans share your post – and it
takes off!
Paid: $$$
35. Organic
Only a small percentage of those
who like your page will see
your posts organically:
April 2012 – 16%
February 2014 – 6%
December – 1-2%