This document outlines a proposed process for user experience (UX) design that focuses on rapid iteration through user feedback loops rather than one-time user testing. It involves 9 steps: 1) establishing a shared product vision through strategy workshops, 2) user research to inform design and validate assumptions, 3) data analysis to organize findings and draw insights, 4) low-fidelity sketching to generate ideas through fast iterations, 5) high-fidelity sketching to show designs and allow user testing early on, 6) prototyping to further validate hypotheses with users before building, 7) evaluation to confirm outcomes and hypotheses are met, 8) multivariate testing and optimization during development, and 9) communication throughout including UX standups,
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Ux presentation - To get stakeholder buy in
1.
2. Minimising risk: - Focus on outcomes, not features
- Rapid iteration, not one design
- User feedback loops, not user testing after build
- Validating hypothesisโ, not being opinion led
What is the process for?
6. Why should research be at the heart of
every project?
- Informs design
- Starts validating assumptions
- Reduces costs & development time
2. Research
7. Previous collaboration points
- None
2. Research Proposed collaboration points
- Stakeholder interviews ( 30min - 1hr per stakeholder )
Previous outputs shared
- None
Proposed outputs to be shared
(quantity and type of outputs dependant on project)
- Value UX proposition
- Competitor analysis report
- Survey report
- User testing report
- Relevant MVT testing results
- Stakeholder interview outcome
- Further relevant research
8. Why do we need to analyse the data? - Organises the โwhatโ
- Draws insights
- Continues to validate assumptions / hypothesis
3. Analysis
9. Previous collaboration points
- None
3. Analysis Proposed collaboration points
- Persona workshop ( 30mins - 1 hr )
- User experience mapping workshop ( 1 โ 2hrs )
Previous outputs shared
- Personas
Proposed outputs to be shared
- Heuristic review
- Affinity mapping
- Personas
- User experience mapping outcome
- Metrics analysis
- Session recording insights
12. Whatโs the point of high fidelity
sketches?
- Shows how designs will work on screen
- Gives us the ability to User Test early on in
the process
- Can show user flows, interaction and
touchpoints
- Faster than designing on a computer
- Allows for more critique, as still very
โroughโ
5. High Fidelity Sketch
13. Previous collaboration points
- None
5. High Fidelity Sketch Proposed collaboration points
- Sketch walkthrough and voting ( 10 โ 20 min )
- User journey walkthrough ( 30min โ 1 hour )
Previous outputs shared
- None
Proposed outputs to be shared
- Sketch user flows
- User testing results
14. Why canโt we just build it? - Reduces the cost of learning
- Reduces the time taken to learn from the designs
- Allows us to validate majority of remaining
hypothesis through user testing
- Reduces development rework
6. Prototyping
15. But we want to build the next sparkling
new thing!
- Validates that weโre meeting expected outcomes
- Validates remaining hypothesis
- Gives insight for MVT and optimisation
7. Evaluation
16. - Hypothesis led
- Research driven
- Should have the ability to re-start the process loop /
drive change into dev
8. MVT and Optimisation
17. Change to current communication
points.
- Scrum of Scrums
- Get space on the board for UX work
- Improve existing space for current ABT tests to
include upcoming tests
- Bake in time to talk through existing test results
- Management Meetings
- Present back at key points in projects (e.g. post
user testing to show reason for design
direction)
- Communicate resource availability and
predicted timelines
- Communicate case studies of previous project
9. Further Actions
- UX Standups
- To be used to demo previous days work and open up
designs for critique on a daily basis
- Agreement in changing MVT traffic allocations.
- Product Standups
- Ensure a UX presence at all product stand ups
CEO of Jaguar โ Ralf Speth - If you think good design is expensive, you should look at the cost of bad design.
We need to start focusing on the end user and how our solutions will achieve their desired outcomes.
Aligns everyone into a shared product vision.
Meaning:
- fewer misunderstandings,
- less rework
- Less resource wastage during design
Aligns to a shared product vision.
Meaning fewer misunderstandings,
less rework
resource wastage during design process.
UX without research is not really UX
Research puts the user at the heart of every project
Focus on Outcomes
Feature focused = lose sight of why itโll be beneficial to user
Organises the what so that we can start understanding the why, this then allows us to start drawing the insight and opportunities from the research.
Continues to validate our assumptions and hypothesis about the product and user