6. Page 4 –Preface and Acknowledgement
Write this on your own
and acknowledge all
the people who have
helped you like
shopkeeper, teacher,
Librarian ,websites
etc.
10. Write at least 5
competitive brands that
exist in the market.
Write their features
and Unique Selling
Proposition.[U.S.P.]
You can paste picture
and wrappers
11.
12. Page -7
Our product and its features &U.S.P
What is the name of your
product?
Enlist its features.
What is going to be your ‘U.S.P
16. Page 9 Permission and Licences
What permission and
licences would be
required to make the
product
17. Page 10- Label of product and
social message
Draw the label of product
Both front and Back
Draft a social message for your
label.
This label
can be
pulled out
20. Page 11- Tagline and Logo of
product
Brief reason for design of logo
and its significance
Draw the logo of product
Brief reason why taglines are
used for products
Draft a tag line
22. Page 12- Selling price and profit
margins of competitors
Strategy followed by you competitors for
setting selling price
Give reference of Appendix no.
Make table to be put in end under
Appendix
23. Selling price and profit margins
of competitors (cont.)
Draw diagrams
where ever
possible
24. Page 13- Pricing of our Product
What factors are you considering for
setting selling price
Give reference of Appendix no.
Make table to be put in end under
Appendix
26. Page 14- Packaging
Importance of packaging
Types of Packaging-Primary,
secondary & transportation
Material used or any
innovation in packaging
29. Page 16 -Channels of distribution
Importance of Channels of
distribution
Which channel level will you use-
Zero, One , Two or three level
Reason for selecting particular
level
Make diagram
34. Page 19 –Promotion
Ways of promoting your product
Explain how will you use 4
elements of Promotion:
Advertising, Personal Selling,
Sales promotion and Public
Relations
35. Page 20 -Promotion schemes
Any Promotion schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer
43. • The total length of the
project will be of 25 to 30
pages.
• The project should be
handwritten.
• The project should be
presented in a neat folder.
This project will give you
basic idea .
You can use your own
creativity and modify it
according to your
requirement and
according to product
selected.