My keynote at Philips global event "Agile 4 Ever" at Philips Innovation Campus, Bangalore, Oct 3

1. Dude, where are
my Customers???
Tathagat Varma
VP, Strategic Process Innovations,
[24]7 Innovation Labs
Picture: http://www.news.com.au/travel/holiday-ideas/inside-china8217s-ghost-cities/story-e6frfqd9-1226716277487

2. Why Innovation matters?
“Our species exists thanks to four billion
years of genetic innovation. Since time
immemorial, life has been experimenting
with new genetic combinations, through
sexual recombination and random
mutations.
…Thank God for screw-ups, for if life had
adhered strictly to six sigma rules, we’d all
still be slime.”
– Gary Hamel

3. http://blog.amplifiedanalytics.com/wp-content/uploads/2011/07/New-product-failure-rate.png
“Build and they will come” is not a strategy, it’s a
prayer.
– Steve Blank

4. Isn’t execution
enough?
Necessary, but not
sufficient…

5. Google’s Hall of Shame
4.85yrs to pull out???
http://blog.priceonomics.com/post/46028291791/digging-around-in-the-google-graveyard

6. Internet Hall of Shame…
http://themyndset.com/2013/05/catch-the-wave-right-mindset-digital-iq/ http://www.cnet.com/1990-11136_1-6278387-1.html

7. …and in ROTW

8. who succeed, drastically change
their plans along the way!
rd

9. Guess them?

10. http://www.capgemini.com/blog/capping-it-off/2011/06/paving-the-path-of-scrum-adoption-2-product-people

11. New Product Development:
Old vs New
Old NPD
Technology-driven
Forecast based Production
Large R&D $$$s
Closed Innovation
Long gestation period
Slow upgrade cycle
Top 3 / Land grab
New NPD
User needs-driven
Feedback based Design
Small Startup $s (and ¢)
Open Innovation
Short experimentations
Fast upgrade cycle
Long tail

12. Innovation =
Ideate
+
Productize
+ Commercialize
+ Search
Business Model

13. Problem with traditional product
development model
From: Running Lean – Ash Maurya The Startup Owners Manual – Steve Blank
“In large companies, the mistakes just have
additional zeroes in them”
– Steve Blank

14. “A startup is not a smaller version
of a large company” – Steve Blank

15. http://newentrepreneurship.nl/business-model-canvas/

16. http://torgronsund.com/wordpress/wp-content/uploads/2011/04/Slide1.jpg

17. “GET OUT OF THE BUILDING”

18. http://steveblank.files.wordpress.com/2010/11/pivot-the-model.jpg

20. Build-
Measur
e-Learn
Loop

21. So, what is your product?
From: Running Lean – Ash Maurya

22. http://www.expertprogrammanagement.com/2010/08/the-scrum-process/

25. Recap