The Indian Internet User
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A study on the internet user and his online habits for the year 2009.
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The Indian Internet User
- 1. The Indian Internet User Findings from a study by JuxtConsult
- 3. Drop of 6% from last year (lapse of around 3 mn occasional users)
- 4. Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
- 5. +3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
- 6. 28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)* Regular internet users = internet users who use the internet ‘at least once a month’ ** All internet users = Regular + Occasional internet users who have ‘used the internet in last one year’
- 8. Lapsers from cyber cafe account for 85% of all internet lapsers in last one year
- 9. Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level)
- 10. Average place of access per user is 1.9
- 12. Most new broadband connections are ‘replacement’ connections
- 13. Still only 4 mn internet users access it through mobile phones
- 14. Only 13% of existing internet users prefer to read in English
- 16. 3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’)
- 17. Half of all Internet users are employed
- 18. Their average monthly family income is 3.2 times the national average
- 21. Main gainers are dating/friendship, check cricket content, PC to PC net telephony and downloading mobile content. Main losers are download music, check business & financial news, check sports other than cricket, check cinema content and professional networking
- 22. 42% use a local Indian language website (+8% over last year)* Emailing not included as all panel members are email users by default
- 24. 20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.5 million
- 25. 74% of travel buyers have bought train tickets, 34% air tickets
- 26. Credit card is the most popular mode of online payment at 50%
Editor's Notes
- Urban users outnumber rural users 5:1. This ties in with the mobile ownership stats: More than half of the urban consumers are “mobile”, where as a tenth of rural consumers are “mobile”. Understandably the Urban consumers are more “regular internet users” than their rural counterparts. While the Internet user universe has shrunk by 3% YOY (which really is quite inexplicable), regularity of usage is on the upswing within the user of internet thus establishing that internet is becoming a regular users.
- Internet Habit is spreading with more offices and work places offering Internet access. Also the first generation users (who used the cybercafe) are accessing internet from home and office based computers, laptops and mobile phones. With GPRS phones and computers increasing in per capita availability, the cyber-cafe habit is a dying habit. New Users of the Internet are probably doing it more from home computers and laptops. Cybercafes now need more than just Internet to define their existence. A few cybercafes have since become gaming parlors but even that is not helping the cause.
- With only 2% Indians showing a preference to English as the language of the internet, the exponential growth in Internet would be fueled by regional languages. Also 8.5% of the internet usage is presently happening on the mobile phones, a clear indication that the “fourth screen” still needs to take off on its promise of delivering Internet to the third well (in this case India).Broadband connections being Replacement connections is a part of the upgrade cycle with the early KBPS users now migrating upwards. This only establishes the fact that for Internet users, it is becoming a habit.
- The 19-35 and Sec A/B consumer statistic is no secret. But what comes across unexpected is that fact that 75% of the users are non-metro users meaning that Internet in this case is solving the need of connecting the lesser privileged consumers to the world.
- This Statistic seems a bit flawed or overweighed in terms of metro users. 83% ownership of laptop/computer for internet users seems to be a steep number. A 89% mobile phone ownership is still believable.
- The 42% usage of the Indian Language website is a testimony to the slide 4 conclusion that regional/local language/content would drive the internet penetration.Email, Chatting/Dating and Friendship, music streaming are old favorites in terms of online activities. I am a little surprised not to see Social Networking in the top list. With Orkut, Facebook and Twitter, so furiously on the up, I had expected Soc.Net as one of the top online activities. This is also an aberration given that Orkut features as one of the top sites. (Slide 9)
- No surprises here.