1. Why am I Who am I
writing this? writing this
(purpose) for?
(audience)
So what sort of
writing will suit So what
this purpose? style do I
(form) need to
write in?

3. Who is What do you
know about
it for? them?
Yourself – know exactly how much detail is required
and no formalities needed
Personal friend(s) - good idea of how much detail
is necessary and can be informal
Person(s) you don’t know personally but you know
something about them – reasonable idea of how much
detail is necessary and reasonably formal style
Remote audience – writing must always be explicit
and is likely to be formal, such as in a college essay

4. Report Persuasion Discussion
To describe the To persuade someone
To present a
characteristics of to agree with your
balanced argument
something point of view
Instruction Explanation
Recount To tell someone To explain how or
To retell events how to do or make why something
something happens

5. Note Publicity
Publicity
Journalistic
Journalistic Note
taking Material
Material
writing --
writing taking Leaflets
Leaflets
Newspaper
Newspaper and
and posters
posters
reports,
reports, making jingles
magazine article
making jingles
magazine article pamphlets
pamphlets
obituaries etc.
obituaries etc.
Formal
Formal Personal
Personal
Documents
Documents letters,
letters,
College essays,
College essays, notes,
notes,
Company letters, Non- messages
messages
Company letters,
resumes and
Non- diaries
resumes and fiction diaries
cover letters
cover letters
fiction autobiog
autobiog
books
books

6. Subjective Objective
Personal Impersonal
Informal Formal

7. Subjective Objective
Personal Impersonal
Informal Formal