COMPANY PROFILE<br /><ul><li>Company name :- CoCofresh agro.
Place :-7th milestone, Mumbai highway Road, Belgaum (Kar)
Company Business- The project is based on the processing of "coconut water “with flavors the packaging of the same in tetra packs add sell them. </li></ul>“We are into this business to earn money, generate employment and ensure quality prices to farmers and quality product to customers.”<br />
Why this location- Belgaum<br /><ul><li>Few distance from major cities like Mumbai 500, Bangalore 502,Hyderabad 515,Panji 150 km.
We benefit coconut farmers in belgaum district.
We buy coconuts from them at a competitive rate, process ,pack and sell them.
Karnataka is the third largest coconut producing state, growing 1.16 billion nuts a year.
Maharashtra produce the finest quality alphonso mangoes in India which is border area of belgaum.</li></li></ul><li>MISSION<br />“To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.”<br />
VISION<br />“To be India’s Premier coconut water Company, offering nutritious & superior quality tasting drinks to its consumers. By 2016 we aim to achieve 15% of Market Share, and while doing it we would be the best in terms of consumer value, customer service and consistent and predictable growth.”<br />
Why coconut water?<br /><ul><li>Widely acknowledged as a health drink
Mediator make huge profits from market</li></li></ul><li>Solution<br /><ul><li>Our business plan is to purchase coconuts from the direct farmers at a competitive price.
Utilize the rest of the profits to further reinvest in the business.
As much as grow the firm we provide bigger returns to farmers.
Use automated machinery and advance equipments</li></li></ul><li>Opportunity & Market<br /><ul><li>Branded fruit beverage market in India is estimated to be worth Rs. 1,200 crores( drinks and juices combined)
Fruit drinks as a category is growing at 18-20 per cent, carbonated soft drinks are growing at 6-8 per cent.
More than 90 % of sales occur through the unorganized route - juice centers, street corner shops and so on. </li></li></ul><li>Target Market…<br />Primary Market:-<br />– Kids – Fond of Fruit Juice (fond of mango, strawberry)<br />– Teens – More experimental<br />– Youth – Experimental and more buying power<br />– Working People<br />– Housewives<br />– Elderly people<br />Secondary Market<br />– Travel Industry<br />– Airlines, Railways and Local Transport Systems<br />– Recreational<br />– Movie Theatres, Malls, Amusement Parks.<br />– School, Colleges<br />– Hotels, Restaurants, Bars etc.<br />
Market Segmentation<br /><ul><li>Variables Used for Segmentation
Late entry into the market.</li></li></ul><li>Opportunity<br /><ul><li>Participation with a growing</li></ul> industry.<br /><ul><li> Competitive advantage over</li></ul> carbonated soft drinks.<br /><ul><li>Success of incredible India</li></ul> campaign<br /><ul><li>Champions league in 2011</li></ul>Threats <br /><ul><li>Unstable government policies
Rising Global Warming</li></li></ul><li>MARKETING MIX<br />
PRODUCT<br /> COCO FRESH is a 100 percent coconut water which will be produced and marketed by Coco Beverage Ltd. We prefer tetra pack because the product is aseptically packed and it retains the original flavor and tastes and hence you feel like drinking the water directly from the coconut. BRAND NAME: COCO FRSEH.<br /> COCO FRESH in three flavors :-<br /> Coco FRESH ( Normal )<br /> Coco FRESH ( Sugar Free ) <br /> Coco FRESH ( Mango Flavors )<br />All Above Three are available in 180ml & 560ml with Tetra Packaging . <br />
PRODUCT LIFE CYCLE<br />Our product lie in Introduction Period of PLC<br /><ul><li> Low sales
Induce trial via heavy sales promotion</li></li></ul><li>PROJECT LOCATION<br />
<ul><li>In the initial phase we would be outsourcing coconut processing & packaging of Coco Beverage .
Coconut would be purchased from Belgaum unit & Processing & Packaging would be outsourced to local producer.
Mode of Transport: Road Transport.</li></ul>Place… <br />
Distribution Channel <br />Belgaum<br />Delhi<br />Mumbai<br />Within region <br />
PRICING<br />As a new comer our pricing strategy is to introduce<br />our products in the market at lower prices so as to<br />create huge demand in the market and then compete<br />with other competitors.<br />As we come up in the demand, we will increase our<br />prices and will provide more efficientand affordable drinks . <br />
Pricing Policy …<br /><ul><li>Apply the concept of providing quality product at optimum price
Provide Lucrative discounts, deals and schemes
Well – Health product </li></li></ul><li>Promotional Ideas <br />
<ul><li>Change beverage choices in vending machines at school and collages
Assess the financial impact on school and collage profits
Identify approaches to promote healthful beverage choices and maintain profits for schools and collages</li></ul>Long-Term Strategy<br />
Contd….<br /><ul><li>Change advertising on beverage vending machines
Change beverage choices to water, sports drinks, and 100% fruit juices
Collect and submit monthly financial data from school and collages
Provide a Rs. 3,000 incentive per school in the project</li></li></ul><li>Tie – Up Promotion <br />Strategy <br /><ul><li>We will tie up with PVR cinemas to increase our branding.
Will be putting up vending machines in every PVR cinemas like – Bangalore, Gujarat, Hyderabad,</li></ul> Maharashtra, MP, NCR, Punjab, UP<br />
Facebook :- <br />Creating a community on facebook.<br /> Creating a Fan page on facebook.<br />Twitter :- <br /> Regular tweets on product and event updates will ensure interactivity.<br />Web Marketing…<br />
Processing of CoCofresh<br /> Coconut Water<br />TetraPacked Water<br />Processing<br />Transported by rented truck<br />Farmer<br />Warehouse<br />(Belgaum)<br />Transport and Processing<br />Processing<br />(Belgaum)<br />Tetrapack <br />Unit<br />Transported <br />by rented <br />truck<br />Purchase<br />Stalls and <br />Shops<br />Customer<br />
H.R. Practices<br /><ul><li>Training & Development