Human Centered Design

1. Human Centered Design(HCD)
Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1
manikchoudhary99@gmail.com

2. Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.

3. How might we
solve water
problem in rural
India?

4. Empathy !!
http://www.youtube.com/watch?v=cDDWvj_q-o8

5. GE – MRI Machine
http://www.youtube.com/watch?v=jajduxPD6H4

6. What is Human Centered Design ?
 Human-centered design is about believing you can
make a DIFFERENCE, and having an intentional
PROCESS in order to get to new, relevant
SOLUTIONS that create POSITIVE IMPACT.
How might we design a
cook stove
that reduces the amount
of smoke
inhaled by the user?
How might we design a
toilet for
families living in areas with
no
sanitation infrastructure?
How might we redesign
the school
lunch program for an
entire city while
providing for differences
in individual
schools?

7. Human-centered design is a mindset !!
 HCD gives you faith in your creative abilities and a
process for transforming difficult challenges into
opportunities for design.

It’s Human-Centered


It’s Collaborative


Several great minds
It’s Optimistic


Empathy and Understanding of needs
We can all create change—no matter how big a problem
It’s Experimental

Fail and to learn from your mistakes

8. HCD - an approach any challenge !!

9. Why Research ?
Source - Inc. Startup

10. Design Thinking
Source - http://www.khoslaventures.com/design-thinking/

11. Design Thinking
DESIGN THINKING means
creating INNOVATION by combining MULTIDISCIPLINARY TEAMS, creative SPACE and an
iterative APPROACH.

12. Innovation
Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/
Source - http://doctorpreneurs.com/archives/2280

13. Multi-Disciplinary Teams
www.comakewith.us

14. Creative Space
Source – bootcamp bootleg d. School

15. Iterative Approach
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/

16. Iterative Approach
Understand
Observe
Define
Ideate
Prototype
Empathy
Problem Space
Solution Space
Validate

17. Iterative Approach
Understand
Observe
Define
Ideate
Prototype
Empathy
Problem Space
Solution Space
Validate

19. Design Thinking – Empathy Phase
 Build Empathy
Empathy
Define
 Pair up for interviews - Interviewer and Note
taker
 See through the eyes of your users
 Steer with open-ended questions
Ideate
Prototype
 Confirm, redirect, or stop conversation with
Close Ended questions
 Apply 5 WHY Techniques
“There Are No
Facts Inside
Your Building,
So Get
Outside.”
 Talk less, listen More
Validation
 Take photos , Collect artifacts
 Write down your impressions
Steve Blank, entrepreneur, author, and educator
http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversationwith-steve-blank/

20. Design Thinking – Define Phase
Empathy
Storytelling

Clustering

Personas

Task Flow
Analysis

Define

Framework
Ideate
Prototype
POINT OF VIEW
Hypothesis about
users’ needs
Validation
HMW Statement
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking

21. Synthesis Framework
Source – Ideo HCD Tool Kit

22. Point of View and HMW Statement
Source – bootcamp bootleg d. School

23. Design Thinking – Ideation Phase
Empathy
Define
Source – bootcamp bootleg d. School
Brainstorm Rule
Ideate
 Be Visual
Validation
 Defer Judgment
 Go for Quantity
 Encourage Wild Ideas
Prototype
 Go for Wild Ideas
 One Conversation at a time
 Build on the Ideas of Others
 Stay Focused on topic

24. Design Thinking – Prototype Phase
Empathy
Define
Ideate
Source – bootcamp bootleg d. School
 Physical
 Storyboards
 Wireframes
 Acting
 Interaction
 Pretotyping
Prototype
Validation

25. Physical Prototype
Source - http://www.wooga.com/2011/03/lego-prototyping/

26. Story Board Prototype
Example storyboard from Arie Stavchansky, http://stavchansky.net

27. Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg

28. Design Thinking – Validate Phase
Empathy
Test the Solution with a “demo” before Building the actual
product*
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
* Source- Running Lean – Ash Maura

29. Des
Source - https://novoed.com/designthinking/reports/166459

30. References





IDEO HCD Tool Kit
Inc. Startup
TLC Labs
http://uxthink.wordpress.com/2010/01/10/apple-design-proces/
http://theleanstartup.com/

31. Thank you !!
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Manik Choudhary
manikchoudhary99@gmail.com
LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529
Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP
Twitter – #manikchoudhary9