Find out the most important parts of every website in 2015 and beyond! Does your homepage provide immediate answers? Do you have a mobile-friendly responsive website? Are you showing your people on your website?
21. Major Google Announcements
1. Google’s Mobile Ranking Update (April
2015): Rewards mobile-friendly websites
2. Searcher Behavior (May 2015): More
searches on Mobile than on Desktop
24. Mobile-Friendly Responsive
1. Is the text copy legible?
2. Is there enough spacing between links?
3. Is the navigation user-friendly?
4. Do you have Click-to-Call?
25. Find out if your website is mobile-
friendly today:
https://www.google.com/webmasters/tools/mobile-friendly/
26. seconds
The amount of time people said they
would wait for a website to load before
leaving (reported back in 2011).
32. Drawbacks of Sliders on Home Page
• Takes more time to load
o Massive images
o Many images
• People don’t typically wait around
33. Speed Up Your Website
• Content Delivery Network (CDN)
• Replace Slideshows and/or
• Image Optimization
34. How would you feel if I told you I can help
you get found online and get more leads?
How would you feel if someone else told
you that I can help you get found online and
get more leads?
That feeling of greater certainty you get
from the second scenario is a result of
“social proof.”