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Unit-2: Planning 
Nature, importance and purpose of 
planning process Objectives, Types of 
plans (Meaning only), Decision making, 
Importance of planning, steps in 
planning, Planning premises, Hierarchy 
of plans
 Planning is the process 
of analyzing the 
situation, determining 
the objectives that will 
be influence in the 
future and deciding in 
advance, the actions 
that will be taken to 
achieve.
Where we are Where we want to 
be 
Planning
Planning is deciding in advance what to do, how to 
do it, when to do it and who to do it. 
It involves anticipating the future and consciously 
choosing the future course of action.
 Planning is most basic function of management. 
 Planning referred as “deciding in advance”. 
“Planning is the function that determines in 
advance what should be done.”
• Planning is purposeful : it is objective oriented. It 
is directed towards efficiency. 
• Planning is a primary function : It is the basic 
level of management process. 
• Universal process : Many people believe in 
planning. It is the job of all the managers in all 
types of organizations.
• Intellectual process : A process involving imagination, 
foresight and knowledge but not guesswork. 
• Continuous process : An on-going/dynamic exercise 
as old assumptions change, old plans are revised or 
new ones are prepared. 
• Forward process : No plan can be prepared without 
knowledge of future. 
• Involves choice : Decision making is core of planning
 Focuses attention on objectives and result 
 Reduces uncertainty and risk 
 Provides sense of direction 
 Encourages innovation and creativity 
 Guides decision-making 
 Provide efficiency in operation 
 Provide economy in operation 
 Effective Control 
 Bridge between present and future
Analyzing 
opportunities 
Reviewing the 
plans 
Establishing 
objectives 
Determining 
Planning 
premises 
Identification of 
alternatives 
Evaluation of 
alternatives 
Choice of 
Alternative plans 
Formulating of 
Supporting plans
 Not a step of Planning, It is pre-step of planning. 
 Essential to make a successful plan. 
 SWOT analysis
15 
Strengths 
Weaknesses 
Opportunities 
Threats 
2. SWOT Analysis 
SWOT stands for:
16 
2. SWOT Analysis 
Strengths - the positive internal 
attributes of the organisation 
Weaknesses - the negative internal 
attributes of the organisation
17 
2. SWOT Analysis 
Opportunities - external factors which 
could improve the organisation’s 
prospects 
Threats - external factors which could 
undermine the organisation’s prospects
Example: Vehicle Company M 
18 
Strength Weakness 
High oil price 
High material price 
Foreign exchange 
Other competitive companies 
Political interference 
Huge market in China/India 
More global cooperation 
Poor reputation among 
customers 
Slow decision making 
Old fashioned style 
Weaker brand images 
Accumulated high technology 
Motivated young staff 
Global network to distribute 
Cost efficiency manufacture 
Opportunity Threat
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 Premises are the assumptions about the future in which the 
planning is implemented. 
 They provide environment and boundaries for the implementation 
of plan in practical operation. 
There are 3 types of planning premises 
 Internal and external premises 
 Tangible and intangible 
 Controllable and uncontrollable
 Internal premises with in the organization ( Policies, 
investment, availability of equipments, funds etc) 
 External premises means out side the organization 
(Govt policies, Economic conditions, population , 
demand)
 Tangible premises are the measurable premises like 
population, investment, demand etc. 
 Intangible premises are those which cannot be 
measured like business environment, economic 
conditions etc
 Controllable premises like technical man power , 
input technology, financial investment etc 
 Uncontrollable premises like strikes, change of govt 
policies, wars etc.
 It is essential to identify all the possible hidden 
alternatives. 
 There must be search for the best alternative. The 
management must develop alternatives through the 
support of experienced and intellectual experts in 
management sectors.
 Evaluate the alternatives from their expected cost and 
benefits. This is the logical step to evaluate each 
alternative from its plus and minus points. 
 Each alternative is studied and evaluated in terms of 
some common factors such as risk, responsibility, 
planning premises, resources, technology etc. 
SSeelleeccttiinngg aa ccoouurrssee ooff aaccttiioonn
 It is essential to formulate action of supportive plan for 
each step of work and to all departments of the 
organization. 
 These action plans involve formulation of policies, 
rules, schedule and budget to complete defined 
objectives. Thus, formulation of supportive plans is an 
essential step in planning process. 
 It is difficult to implement main plan without 
formulation of derivative plan.
 Without this step, other this procedure of plan will remain as 
paper work. 
 This step brings all the procedure of plan into action. 
 For implementation plan, management has to take some steps 
such as to communicate with subordinates who initiate to 
plan into action; provide necessary instruction and guidance; 
make arrangement of all resources like materials, machines, 
money, equipments etc; make timely supervision and control 
over subordinates. 
Reviewing tthhee ppllaannnniinngg pprroocceessss
Planning Process: 
How does a manager Plan? 
Establish 
objectives Develop Strategies 
Determination of 
premises 
Determination of 
alternatives 
Evaluation of 
alternatives 
Selecting a 
course of action 
Reviewing the 
planning 
process 
Implantation of 
plans 
Formulation of 
derivative plans
 Resource: what can be used to meet the scope. 
 Time: what tasks are to be undertaken and when. 
 Quality: the spread or deviation allowed from a desired standard. 
 Risk: defines in advance what may happen to drive the plan off 
course, and what will be done to recover the situation.
Managers 
engage in 
planning to: 
Set the standards to 
facilitate control 
Provide 
direction 
Minimize uncertainty Reduce the impact 
of change
 Strategic plan 
 Tactical plan 
 Single use plan 
 Standing plan 
 Long Range plan 
 Short Range plan 
 Proactive Plan 
 Reactive Plan
 It consists of major task and policies of an 
organization resources and facilities to 
accomplish the objectives 
 Used by community groups, government 
departments, organizations and businesses to 
develop blueprint for action and change
Benefits of Strategic Planning 
• Defines mission, vision & 
values 
• Establishes realistic 
objectives 
• Ensures effective use of 
resources 
• Provides base to measure 
progress 
• Develops future direction 
• Solves major problems
◦ Mission 
 Core purpose of your organization 
 Presented in a clear, short statement that focuses on 
attention in one clear direction by stating purpose of the 
group’s uniqueness.
 Vision 
◦ What is your organization’s vision of excellence 
◦ Has to be realistic and not something impractical
 Values 
◦ What are the principles, standards, and actions 
considered worthwhile in the organization 
◦ Includes how people treat each other, how groups 
conduct business and what is most important to the 
organization
 Its a short time planning 
 Tactical plan are immediate decisions based on the executive’s 
judgment and experience in facing an actual situation 
 It consists of use of facilities and resources 
 It is day-to-day operation and activities of the organization 
 At lower level management
 Standing Plans 
◦ Developed for activities 
that occur regularly over 
a period of time 
 Ex: 
◦ Objectives, Policies, 
Procedures, Rules 
 Single Use plans 
◦ Developed to carry out a 
course of action that is 
not likely to be repeated 
in future 
 Ex: 
◦ Schedules, Projects, 
Budgets
Long range plan Point of 
distinction 
Short range plan 
Covers many years & affects 
many departments of an 
organization 
Meaning Covers less than one year and is 
more specific & detail 
5 yrs or more Time 2 to 5 Years 
Organizations linkage with 
external factors 
Primary focus Linkage with various parts of an 
organization 
Mission ,long term objectives and 
strategies 
Deals with Current operations of organization 
Top management Prepared by Lower level executives
40 
 Proactive Planning: 
◦ Managers challenge the future, anticipating future and get 
ready with alternative routes for unseen circumstances 
 Reactive Planning: 
◦ Organizations react to events as and when they arise
 Objectives 
 Budgets 
 Policies 
 Rules
 End results to be achieved 
 They give direction to activities 
 Require creative thinking
 Used as both- planning and control device 
 May be expressed in units of finance etc
 It provides the framework with in which decisions 
must be made by the management in different 
area’s of organization. 
 Policy is general guideline for decision making 
 Policies are often made with out any study or 
analysis.
 Rules are related to policies as they guide action. 
 Rules are detailed and recorded instruction that a 
specific action must or must not be done under the 
given instance. 
 Rule is different from policy, since it does not give 
guide to thinking 
 Eg: Procedure for handling mail may require a rule “all 
letters received should be replied to on the same day”
Access to 
network resource 
will be granted 
through a unique 
user ID and 
password 
Passwords 
will be 8 
characters 
long 
Passwords 
should include 
one numeric 
and one special 
char
 It must contribute to accomplish purpose and 
objectives 
 It must be considered as parent exercise in all 
processes 
 It must spread through all management functions 
 It must be efficient in such a manner to achieve 
the designed objectives at the least cost.
 Decision making is the process of choosing 
among alternatives 
 Decision making is part of all the functions of the 
management
1. Individual and collective decision 
2. Minor and major decision 
3. Strategic and routine decision 
4. Simple and complex decision 
5. Temporary and permanent decision
 If the decisions are taken by a single person they 
are called individual decisions. 
 If the decisions are taken by a committee or group 
of people they are called collective decisions 
 Individual decisions are taken where the problem 
is of routine nature 
 Interdepartmental decisions are generally taken 
by a group
 Minor decisions are those decisions relate to day 
to day and periodical occurrences like purchase 
of stationery, permission etc. 
 Major decisions are those decisions generally 
taken by top management like purchasing of new 
machinery, employing new technology, hiring new 
people.
 Strategic is similar to major decision like price 
increase, discounts etc. 
 Routine is similar to minor decision like day-to-day 
operations of an organization
 Simple decision is one that is related to a problem 
with few number of variables 
 When there are many variables the decision 
making will be complex
 Temporary decisions are to be taken depending 
on situation till the solution is found , generally 
taken by shop managers 
 Permanent decisions are taken as on permanent 
basis
Decisions in the Management Functions 
56
Identifying 
the Problem 
Following Up Determining Alternative 
Selecting 
the Best Alternatives 
Courses of Action 
Analyzing 
the Alternatives 
Implementing 
the Decision
The Decision-Making Process 
58 
Problem 
Identification 
“My salespeople 
need new computers” 
Identification of 
Decision Criteria 
Price 
Weight 
Warranty 
Screen type 
Reliability 
Screen size 
Allocation of 
Weights to 
Criteria 
Reliability 10 
Screen size 8 
Warranty 5 
Weight 5 
Price 4 
Screen type 3 
Development of 
Alternatives 
Acer 
Compaq 
Gateway 
HP 
Micromedia 
NEC 
Sony 
Toshiba 
Implementation 
of an Alternative 
Gateway 
Evaluation 
of Decision 
Effectiveness 
Analysis of 
Alternatives 
R S W W P S 
Acer 4 3 4 3 2 6 
Compaq 3 4 5 2 6 7 
Gateway 9 6 7 7 8 2 
HP 3 5 6 7 6 5 
Micromedia 2 2 3 4 5 4 
NEC 3 4 5 6 7 2 
Sony 7 5 6 4 2 8 
Toshiba 3 4 5 6 7 3 
Selection of an 
Alternative 
Acer 
Compaq 
Gateway 
HP 
Micromedia 
NEC 
Sony 
Toshiba
1. Incomplete information 
2. Opposition by subordinates 
3. Improper communication 
4. Wrong timing 
5. Government policies 
6. External influence 
7. Lack of support
Purpose 
or Mission 
Objectives 
Strategies 
Policies: Major or Minor 
Procedures 
Rules 
Programs: Major or minor and supporting 
Budgets: numberized programs
Example 
 Planning for ”Going to Goa this Cristmas” 
Major Steps : 
 Hotel Booking 
 Ticket Booking 
 Reaching Goa 
 Staying and enjoying there 
 Coming Back 
Minor Steps : 
 Take a taxi to reach station / airport 
 Have dinner on beach 
 Take photos

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Planning

  • 1.
  • 2. Unit-2: Planning Nature, importance and purpose of planning process Objectives, Types of plans (Meaning only), Decision making, Importance of planning, steps in planning, Planning premises, Hierarchy of plans
  • 3.  Planning is the process of analyzing the situation, determining the objectives that will be influence in the future and deciding in advance, the actions that will be taken to achieve.
  • 4.
  • 5. Where we are Where we want to be Planning
  • 6.
  • 7. Planning is deciding in advance what to do, how to do it, when to do it and who to do it. It involves anticipating the future and consciously choosing the future course of action.
  • 8.  Planning is most basic function of management.  Planning referred as “deciding in advance”. “Planning is the function that determines in advance what should be done.”
  • 9. • Planning is purposeful : it is objective oriented. It is directed towards efficiency. • Planning is a primary function : It is the basic level of management process. • Universal process : Many people believe in planning. It is the job of all the managers in all types of organizations.
  • 10. • Intellectual process : A process involving imagination, foresight and knowledge but not guesswork. • Continuous process : An on-going/dynamic exercise as old assumptions change, old plans are revised or new ones are prepared. • Forward process : No plan can be prepared without knowledge of future. • Involves choice : Decision making is core of planning
  • 11.  Focuses attention on objectives and result  Reduces uncertainty and risk  Provides sense of direction  Encourages innovation and creativity  Guides decision-making  Provide efficiency in operation  Provide economy in operation  Effective Control  Bridge between present and future
  • 12. Analyzing opportunities Reviewing the plans Establishing objectives Determining Planning premises Identification of alternatives Evaluation of alternatives Choice of Alternative plans Formulating of Supporting plans
  • 13.  Not a step of Planning, It is pre-step of planning.  Essential to make a successful plan.  SWOT analysis
  • 14.
  • 15. 15 Strengths Weaknesses Opportunities Threats 2. SWOT Analysis SWOT stands for:
  • 16. 16 2. SWOT Analysis Strengths - the positive internal attributes of the organisation Weaknesses - the negative internal attributes of the organisation
  • 17. 17 2. SWOT Analysis Opportunities - external factors which could improve the organisation’s prospects Threats - external factors which could undermine the organisation’s prospects
  • 18. Example: Vehicle Company M 18 Strength Weakness High oil price High material price Foreign exchange Other competitive companies Political interference Huge market in China/India More global cooperation Poor reputation among customers Slow decision making Old fashioned style Weaker brand images Accumulated high technology Motivated young staff Global network to distribute Cost efficiency manufacture Opportunity Threat
  • 19. • First aanndd rreeaall ssttaarrttiinngg ppooiinntt ooff ppllaannnniinngg.. • MMaannaaggeemmeenntt hhaass ttoo ddeeffiinnee oobbjjeeccttiivveess iinn cclleeaarr mmaannnneerr bbyy ccoonnssiiddeerriinngg oorrggaanniizzaattiioonnaall rreessoouurrcceess aanndd ooppppoorrttuunniittiieess bbeeccaauussee aa mmiinnoorr mmiissttaakkee iinn sseettttiinngg oobbjjeeccttiivveess mmiigghhtt aaffffeecctt iinn iimmpplleemmeennttaattiioonn ooff ppllaann.. • OObbjjeeccttiivveess mmuusstt bbee ssppeecciiffiicc,, cclleeaarr aanndd pprraaccttiiccaall.. • OObbjjeeccttiivveess sshhoouulldd bbee ttiimmee bboouunndd
  • 20.  Premises are the assumptions about the future in which the planning is implemented.  They provide environment and boundaries for the implementation of plan in practical operation. There are 3 types of planning premises  Internal and external premises  Tangible and intangible  Controllable and uncontrollable
  • 21.  Internal premises with in the organization ( Policies, investment, availability of equipments, funds etc)  External premises means out side the organization (Govt policies, Economic conditions, population , demand)
  • 22.  Tangible premises are the measurable premises like population, investment, demand etc.  Intangible premises are those which cannot be measured like business environment, economic conditions etc
  • 23.  Controllable premises like technical man power , input technology, financial investment etc  Uncontrollable premises like strikes, change of govt policies, wars etc.
  • 24.  It is essential to identify all the possible hidden alternatives.  There must be search for the best alternative. The management must develop alternatives through the support of experienced and intellectual experts in management sectors.
  • 25.  Evaluate the alternatives from their expected cost and benefits. This is the logical step to evaluate each alternative from its plus and minus points.  Each alternative is studied and evaluated in terms of some common factors such as risk, responsibility, planning premises, resources, technology etc. SSeelleeccttiinngg aa ccoouurrssee ooff aaccttiioonn
  • 26.  It is essential to formulate action of supportive plan for each step of work and to all departments of the organization.  These action plans involve formulation of policies, rules, schedule and budget to complete defined objectives. Thus, formulation of supportive plans is an essential step in planning process.  It is difficult to implement main plan without formulation of derivative plan.
  • 27.  Without this step, other this procedure of plan will remain as paper work.  This step brings all the procedure of plan into action.  For implementation plan, management has to take some steps such as to communicate with subordinates who initiate to plan into action; provide necessary instruction and guidance; make arrangement of all resources like materials, machines, money, equipments etc; make timely supervision and control over subordinates. Reviewing tthhee ppllaannnniinngg pprroocceessss
  • 28. Planning Process: How does a manager Plan? Establish objectives Develop Strategies Determination of premises Determination of alternatives Evaluation of alternatives Selecting a course of action Reviewing the planning process Implantation of plans Formulation of derivative plans
  • 29.  Resource: what can be used to meet the scope.  Time: what tasks are to be undertaken and when.  Quality: the spread or deviation allowed from a desired standard.  Risk: defines in advance what may happen to drive the plan off course, and what will be done to recover the situation.
  • 30. Managers engage in planning to: Set the standards to facilitate control Provide direction Minimize uncertainty Reduce the impact of change
  • 31.  Strategic plan  Tactical plan  Single use plan  Standing plan  Long Range plan  Short Range plan  Proactive Plan  Reactive Plan
  • 32.  It consists of major task and policies of an organization resources and facilities to accomplish the objectives  Used by community groups, government departments, organizations and businesses to develop blueprint for action and change
  • 33. Benefits of Strategic Planning • Defines mission, vision & values • Establishes realistic objectives • Ensures effective use of resources • Provides base to measure progress • Develops future direction • Solves major problems
  • 34. ◦ Mission  Core purpose of your organization  Presented in a clear, short statement that focuses on attention in one clear direction by stating purpose of the group’s uniqueness.
  • 35.  Vision ◦ What is your organization’s vision of excellence ◦ Has to be realistic and not something impractical
  • 36.  Values ◦ What are the principles, standards, and actions considered worthwhile in the organization ◦ Includes how people treat each other, how groups conduct business and what is most important to the organization
  • 37.  Its a short time planning  Tactical plan are immediate decisions based on the executive’s judgment and experience in facing an actual situation  It consists of use of facilities and resources  It is day-to-day operation and activities of the organization  At lower level management
  • 38.  Standing Plans ◦ Developed for activities that occur regularly over a period of time  Ex: ◦ Objectives, Policies, Procedures, Rules  Single Use plans ◦ Developed to carry out a course of action that is not likely to be repeated in future  Ex: ◦ Schedules, Projects, Budgets
  • 39. Long range plan Point of distinction Short range plan Covers many years & affects many departments of an organization Meaning Covers less than one year and is more specific & detail 5 yrs or more Time 2 to 5 Years Organizations linkage with external factors Primary focus Linkage with various parts of an organization Mission ,long term objectives and strategies Deals with Current operations of organization Top management Prepared by Lower level executives
  • 40. 40  Proactive Planning: ◦ Managers challenge the future, anticipating future and get ready with alternative routes for unseen circumstances  Reactive Planning: ◦ Organizations react to events as and when they arise
  • 41.  Objectives  Budgets  Policies  Rules
  • 42.  End results to be achieved  They give direction to activities  Require creative thinking
  • 43.  Used as both- planning and control device  May be expressed in units of finance etc
  • 44.  It provides the framework with in which decisions must be made by the management in different area’s of organization.  Policy is general guideline for decision making  Policies are often made with out any study or analysis.
  • 45.  Rules are related to policies as they guide action.  Rules are detailed and recorded instruction that a specific action must or must not be done under the given instance.  Rule is different from policy, since it does not give guide to thinking  Eg: Procedure for handling mail may require a rule “all letters received should be replied to on the same day”
  • 46. Access to network resource will be granted through a unique user ID and password Passwords will be 8 characters long Passwords should include one numeric and one special char
  • 47.  It must contribute to accomplish purpose and objectives  It must be considered as parent exercise in all processes  It must spread through all management functions  It must be efficient in such a manner to achieve the designed objectives at the least cost.
  • 48.  Decision making is the process of choosing among alternatives  Decision making is part of all the functions of the management
  • 49.
  • 50. 1. Individual and collective decision 2. Minor and major decision 3. Strategic and routine decision 4. Simple and complex decision 5. Temporary and permanent decision
  • 51.  If the decisions are taken by a single person they are called individual decisions.  If the decisions are taken by a committee or group of people they are called collective decisions  Individual decisions are taken where the problem is of routine nature  Interdepartmental decisions are generally taken by a group
  • 52.  Minor decisions are those decisions relate to day to day and periodical occurrences like purchase of stationery, permission etc.  Major decisions are those decisions generally taken by top management like purchasing of new machinery, employing new technology, hiring new people.
  • 53.  Strategic is similar to major decision like price increase, discounts etc.  Routine is similar to minor decision like day-to-day operations of an organization
  • 54.  Simple decision is one that is related to a problem with few number of variables  When there are many variables the decision making will be complex
  • 55.  Temporary decisions are to be taken depending on situation till the solution is found , generally taken by shop managers  Permanent decisions are taken as on permanent basis
  • 56. Decisions in the Management Functions 56
  • 57. Identifying the Problem Following Up Determining Alternative Selecting the Best Alternatives Courses of Action Analyzing the Alternatives Implementing the Decision
  • 58. The Decision-Making Process 58 Problem Identification “My salespeople need new computers” Identification of Decision Criteria Price Weight Warranty Screen type Reliability Screen size Allocation of Weights to Criteria Reliability 10 Screen size 8 Warranty 5 Weight 5 Price 4 Screen type 3 Development of Alternatives Acer Compaq Gateway HP Micromedia NEC Sony Toshiba Implementation of an Alternative Gateway Evaluation of Decision Effectiveness Analysis of Alternatives R S W W P S Acer 4 3 4 3 2 6 Compaq 3 4 5 2 6 7 Gateway 9 6 7 7 8 2 HP 3 5 6 7 6 5 Micromedia 2 2 3 4 5 4 NEC 3 4 5 6 7 2 Sony 7 5 6 4 2 8 Toshiba 3 4 5 6 7 3 Selection of an Alternative Acer Compaq Gateway HP Micromedia NEC Sony Toshiba
  • 59. 1. Incomplete information 2. Opposition by subordinates 3. Improper communication 4. Wrong timing 5. Government policies 6. External influence 7. Lack of support
  • 60. Purpose or Mission Objectives Strategies Policies: Major or Minor Procedures Rules Programs: Major or minor and supporting Budgets: numberized programs
  • 61. Example  Planning for ”Going to Goa this Cristmas” Major Steps :  Hotel Booking  Ticket Booking  Reaching Goa  Staying and enjoying there  Coming Back Minor Steps :  Take a taxi to reach station / airport  Have dinner on beach  Take photos

Editor's Notes

  1. Participant Manual Page 9 Review the benefits of strategic planning.
  2. Participant Manual Page 9
  3. Participant Manual Page 43 Discuss each of these – additional material is provided in each
  4. Participant Manual Page 43
  5. Participant Manual Page 43
  6. A policy may have many standards associated. A standard should have only one policy associated. A standard may have many guidelines associated........