Manu Seth presented on insights into youth marketing. The youth want to be constantly connected and involved through integrated marketing approaches. They want to experience events and engage with their favorite brands in real-time across multiple platforms. Marketers need to catch the youth's attention immediately through innovative integrated campaigns that allow the youth to engage through live streaming, social media, and mobile connectivity from anywhere in the world. An effective approach combines both online and offline integrations.
8. 8 2014 HTC PROPRIETARY AND CONFIDENTIAL
YOLO – You only live once?
YOLO –
Youth only LOOK once!
9. 9 2014 HTC PROPRIETARY AND CONFIDENTIAL
We need to catch your attention in the very first go!
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Understanding the
youth
11. The youth is
• Practical yet impatient
• Risk-taking but not reckless
• Following their passion
12. That’s why we need an integrated
marketing approach.
13. They don’t want to be late!
Even while I am sitting in New Delhi, I want to
know what’s happening right in the heart of
New York.
And that too… at that very instant.
21. An event is the
moment of truth and
the
youth
wants
to
be
a
part
of
the
moment
of
truth.
22. When a band is playing
in Australia, its fans
across the globe can
see.
Integrated Marketing Platform!
23. For youngsters, even LIVE is not enough!
They can’t take a second’s delay in knowing
if their favourite club won or lost.
Or worst,
A spoiler from their friend sitting in the
stadium kills it all.
24. Integrators we must love!
SMS to get a free ticket. Call to make a reservation. Scan and visit the website
All these integrators can be very well displayed across all media
On-ground and Digital
25. Here’s
how
I
would
put
it
from
the
youth
perspec;ve,
“There’s no ATL, BTL.
Like God, the consumer is everywhere and
sees everything!”
26. The youth even want
to be there, where no
one can imagine.
Are you there?