2. WHAT IS FACEBOOK?
When Facebook started in 2004, it was a
bare-bones social network focused on
connecting college students. Nine years and
more than 1 billion active users later,
Facebook has become the most widely-used
social network to date and has shaped online
interaction as we know it.
From connecting distant friends and family
members, to bridging the gap between
brands and their communities, Facebook has
taken the way we interact online to a whole
new level.
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4. ANATOMY OF A FACEBOOK PROFILE
Facebook “PROFILE”
A personal page on
Facebook
Share photos, videos
Send messages
Post status updates and
write wall posts
Like pages
Join groups
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5. ANATOMY OF A FACEBOOK PAGE
Facebook “PAGE”
Represents an
organization
Customized user
experience
Target updates
Post status updates and
write wall posts
All public and searchable
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6. ANATOMY OF A FACEBOOK GROUP
Facebook “GROUP”
Represents an idea or
cause
No customization
Limited messaging
Wall
Some private, some public
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