Strata+Hadoop 2015 Keynote: Impacting Business as it Happens
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To get value out of today’s big and fast data, organizations must evolve beyond traditional analytic cycles that are heavy with data transformation and schema management. The Hadoop revolution is about merging business analytics and production operations to create the ‘as-it-happens’ business. It’s not a matter of running a few queries to gain insight to make the next business decision but, to change the organization’s fundamental metabolic rate. It is essential to take a data centric approach to infrastructure to provide flexible, real-time data access, collapsing data silos and automating data-to-action for immediate operational benefits.
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Strata+Hadoop 2015 Keynote: Impacting Business as it Happens
- 1. © 2015 MapR Technologies
- 2. Fastest Adoption of New Enterprise Technology Hadoop trials, science projects in a corner Large mission-critical, operational deployments
- 3. Two Kinds of Companies Mandate to cut IT/storage costs & create an innovation platform The Rest Born in Big Data Competitive edge is the big data process
- 4. Lesson #1 It’s about “As-It-Happens” Because real-time data-to-action cycle makes the difference
- 5. Targeted Marketing: Mobile Push
- 7. Advertising Automation Cloud Buyers Cloud Leading the Automation of Advertising Sellers Cloud
- 9. The Leading Edge Companies Are Asking….. Is there an overall architectural approach? How do we re-platform the enterprise?
- 10. Apps dictated the data format Data freely supports varied compute engines Data Silos Can’t have silos ETL Ingest & Go
- 11. Lesson #2 Real-time Requires Big AND Fast (in one cluster)
- 12. Architecture for a Data-Centric Enterprise Physical Machines Data Services Data Center Operating Services Distributed Applications
- 14. DB Operations Real-Time and Actionable Analytics Operations + Analytics on One Hadoop Platform with SQL Access Mobile application server Customer 360 dashboard Churn analysis Product/service optimization and personalization Real-time ad targeting Web application server Data exploration (SQL)
- 16. Lesson #3 Data Agility is a Must Managing it Processing it Exploring it Using it
- 17. Fixed data format Data formats evolve constantly
- 18. Self-Service Data Exploration Data Agility with Less IT Required Single SQL Interface for Structured and Semi-Structured Data
- 19. Advice for your Journey No matter what use case you start with… you will require real-time & enterprise-grade “As it happens” is just as much about business process reinvention as technology
- 20. Lesson #4 Good Enough Won’t Be… Once your business users start experiencing the value of real-time big data, they will only want more & faster
- 21. Top-Ranked NoSQL Top-Ranked Hadoop Distribution Top-Ranked SQL-on-Hadoop Solution
- 22. Free Hadoop On-Demand Training $50M In-Kind Contribution to the Hadoop Community
Editor's Notes
- JN: I’d make the arrow not absolutely vertical tilt steeply to the right
- the Rubicon Project created pioneering technology that created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s uses MapR for their automated advertising platform that processes over 90B ad auctions a day and provides the most extensive ad reach in the industry touching 96% of internet users in the US. They use MapR because of the superior system reliability, and performance and ability to run in their “lights out datacenters”.
- the Rubicon Project created pioneering technology that created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s uses MapR for their automated advertising platform that processes over 90B ad auctions a day and provides the most extensive ad reach in the industry touching 96% of internet users in the US. They use MapR because of the superior system reliability, and performance and ability to run in their “lights out datacenters”.
- the Rubicon Project created pioneering technology that created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s uses MapR for their automated advertising platform that processes over 90B ad auctions a day and provides the most extensive ad reach in the industry touching 96% of internet users in the US. They use MapR because of the superior system reliability, and performance and ability to run in their “lights out datacenters”.
- JN: Changed text right of arrow Visuals 101010 in vault box with 1 app icon on top… on right free flowing 101010 with multple application icons on top
- Deploy multiple active (read/write) clusters across globally distributed user base Place live data closer to end users Maintain global consistency via asynchronous replication Minimize data loss (upon data center failure) with transaction-level updates
- JN: Changed text right of arrow Visuals 101010 in vault box with 1 app icon on top… on right free flowing 101010 with multple application icons on top AA: According to last conversation this slide might not be needed
- Data Agility with No IT Intervention
- Just Thought You Might Want To Know….