The document describes the Design Sprint methodology for completing months of work in a single week through collaboration and rapid prototyping. It involves defining a challenge, user research, idea generation through techniques like "How Might We" notes and sketching, selecting ideas through voting, prototyping solutions, testing prototypes with users, and handing over results to an implementation team. The goal is to get a team aligned, facilitate collaboration, and make quick decisions through a time-boxed process.

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The Design Sprint
more collaboration, quicker learnings, faster decisions
How to get months of work done in a single week
2
3
4
1 launch
build
idea
learn

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Challengers: Launch! like Founders
Helping established organizations work with and like startups

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The Design Sprint: What’s It For?
get everybody onto the same page, facilitate collaboration, time-box decisions
reanimate stuck projects, kick off projects
product, process, strategy
innovation, revision, change
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Team Check-ins
Facilitator
The Design Sprint: What’s It Not For?
≤2x0,5d / week t+1 & t+2
If your challenge is low in complexity
If you have sufficient proof that your idea is going to work
If you already have proven desirability, and you just need to test feasibility
and usability of your idea
If the answer to your question is a number
If the challenge is a purely scientific one

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#IAC2018 #DesignSprint @mrclng
Team Check-ins
Facilitator
The Design Sprint
≤2x0,5d / week t+1 & t+2
1d / t-2 weeks 0,5d / t-1 week
handover
real-world
test
prototype &
prep test
decisions &
definition
challenges &
solutions

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#IAC2018 #DesignSprint @mrclng
Team Check-ins
Facilitator
Research
Market & user research for Sprint
Goal, Challenges & Sprint content
Design Sprint Master or
Facilitator + potential Interview
partners
Baseline Interviews
for Sprint Goal, Challenges &
Sprint content
Business Unit, external & client
Experts + Design Sprint Master or
Facilitator
The Design Sprint: Requirements
Constant
Sprint Goal & Challenges
Consulting
Manager and/or Sprint Team
+ Design Sprint Master or
Facilitator
1d / t-4 weeks 1d / t-3 weeks 1d / t-2 weeks 0,5d / t-1 week ≤2x0,5d / week t+1 & t+2
prep handover
real-world
test
prototype
& prep test
decisions &
definition
challenges &
solutions
methodological
coaching
+ reporting
Requirements People
> Design Sprint Master/Sprint Facilitator
> Prototyping Expert (depending on prototype)
> Participants (5-8 per Sprint Facilitator)
> Experts (domain experts, expert stakeholders)
> Decision-makers (can send delegates)
Time
> At least 4 weeks of ahead notice before the Sprint
> Depending on the duration and content of the
Sprint between 2 and 5 days of Sprint time
> Time for briefing and stakeholder interviews before
the Sprint
> Time for debrief after the Sprint
> Presence of the participants on every day
> Presence of experts/decision makers at least for an
hour at the beginning and end of the Sprint (can be
virtual)
Materials
> Standard workshop materials: felt pens, board
markers, letter-sized paper, sticky notes & dots,
whiteboard, timer, drinks, healthy snacks

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The DS: Challenges & Solutions
Ask the Experts/User Interview, Existing Solutions Review
„How Might We“ Notes, User Journey
Lightning Demos
Crazy 8
1 Big Idea
Storyboard

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Challenge!
Challenge:
what we will design or redesign
for whom
and why they need that
reasonable scope
expertise available

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Ask the Experts
what will make our efforts a success?
what is our unique advantage or opportunity?
what are the biggest risks?
what does the person in front of me know that I don’t know?
what defines the expert’s/user’s current experience?
what is works and what does not work about the experience?

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“How Might We” Notes
write HMW on post-it,
take notes as completion of the question
after interview: clustering of notes
HOW MIGHT WE
HOW: let’s assume there is a
solution (or go home)
MIGHT: no pressure. we have not
decided anything yet. this does not
have to be the solution (makes you
more open)
WE: you’re not alone in this. We’ll
do this together!

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User Journey
a kind of storyboard
visualizes steps of the user along our challenge
(and later solution)
helps cluster and order hmw-notes and sketches
used as basis for prototyping

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Let’s Talk About Sketching
thoughts need visualization
text does not do what sketching does
visualizing brings out invisible ideas
yes, you can doodle!

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Crazy 8
1 sheet of paper
fold 3 times
sketch 8 ideas
in only 5 minutes

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The DS: Descisions & Definitions
Art Gallery, Tweets
Heat Map, Zen Voting
Speed Critique
Straw Poll
Super Vote

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Zen Voting
silent review of best ideas
take notes about your votes
everybody votes at the same time

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Super Vote
3 big ● for the decider
after voting, the decider makes the decision
if necessary, the team is consulted again

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The DS: Prototype & Prep Test
Paper Prototyping
Digital Prototyping
Cardboard Prototyping
Mapping/Flowchart Poster
Process Scripting

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The DS: Validate & Next Steps
User Test
1 Interviewer
The Other Participants as Observers
Recording & Note-taking
Action Plan for Implementation Team

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The DS: Handover
Action Plan for Implementation Team
Materials Generated Throughout the Week
All Participants & Implementation Team Present
Presentation & Extensive Q&A

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