1. LOCATION MARKETING
Intelligent Messaging that Drives Revenue

2. Location marketing enables you to send
timely, location-aware, personalized
engagements to boost foot traffic, revenue
and customer loyalty.
Continually optimize your campaigns using
location analytics to influence app user
behavior and boost marketing goals.
More than Push Messaging
© 2016 Phunware, Inc.

3. 91%47% 57%
47% of shoppers want
real-time promotions.1
57% of users are willing to
share data to get access to
promotions and coupons.2
91% of smartphone users
turn to their phone for ideas
in the middle of a task.3
1
Accenture Adaptive Retail Summary Research 2016
2
eMarketer Trends 2016
3
Google Micro-Moments
Location as Context
© 2016 Phunware, Inc.

4. • Powerful tool for driving
engagement value and measurable
revenue
• Reveals relevant customer
behavior insights
• Exceeds level of personalization
expected by shoppers
Why Location Marketing?
© 2015 Phunware, Inc.

5. Direct customers to your locations
with targeted messages delivered
right at the other store’s door.
FANCY PANTSBIG JEANS
FANCY
PANTS
Use Case: Geo-Conquesting
© 2016 Phunware, Inc.

6. Create revenue
opportunities with
contextually relevant
messaging. SMART
MART
It’s wet out
there! Stop
by for 20%
off raincoats
DISMISS
Use Case: Weather as Context
© 2016 Phunware, Inc.

7. GO RUN PLAY
Give your most
valuable customers the
VIP treatment, based
on who they are and
how they shop.
GO RUN PLAY
Hi Dave!
Welcome
back!
SEE TODAY’S
DEALS
Use Case: Personalized Shopping Experience
© 2016 Phunware, Inc.

8. Leverage location analytics
for a deeper understanding
of traffic patterns and
customer needs.
Use Case: Business Intelligence
© 2016 Phunware, Inc.

9. • Collects data about
users to understand their
behavior patterns
• Leverages users’ location
data to personalize
campaigns and maximize
revenue opportunities
How Does Location Marketing Work?
© 2016 Phunware, Inc.

10. Shape campaign messaging
with user data.
VISIT FREQUENCY
CUSTOMER PROFILES
AND SEGMENTS
CAMPAIGN
ATTRIBUTION
IN-APP ANALYTICS
DWELL TIME
COMPETITOR
VISITS
COMPETITOR
DWELL TIME
EVEN MORE
WITH YOUR
CRM DATA
Personalization: the Key to Success
© 2016 Phunware, Inc.

11. 1
2
3
Integrate the Location Intelligence Bundle
modules into your app.
Phunware provides integration instructions and access to a
solutions consultant for help.
Strategize with Phunware’s mobile experts.
Phunware will evaluate your current app infrastructure, then guide
your team to create location-based marketing campaigns including:
• Entry and exit campaigns
• Geo-conquesting campaigns
• Broadcast and segmented push notifications
Learn and optimize.
Review your data weekly with a Phunware expert, tweaking
campaigns and strategy for maximum impact.
MEASURABLE
RESULTS: WEEKS 1-12
• Ongoing campaigns
• Weekly meetings
and reports
END OF PROGRAM:
WEEKS 13-15
• Business review
EASY START: WEEK 1
• SDK integration
• Onboarding
• Marketing training
Implementation in 3 Easy Steps
© 2016 Phunware, Inc.

12. © 2016 Phunware, Inc.
Five offices on
two continents
Hundreds of branded
applications launched
~200
employees
625 million+ unique
monthly viewers
Multiple Top 100
growth & innovation
awards
Tens of millions of
downloads
About Phunware

13. © 2015 Phunware, Inc. | 13© 2016 Phunware, Inc.
FORBES
America’s Most Promising Companies
2014 (#36) and 2015 (#58)
DELOITTE
Technology Fast 500™
2014 (#4) and 2015 (#93)
USA TODAY
Entrepreneur of the
Year Finalist
Awards and Recognition

14. CORPORATE HEADQUARTERS
7800 Shoal Creek Boulevard
Suite 230–S
Austin, Texas 78757
512.537.8221 – Office
retail@phunware.com
www.phunware.com