Susanne Balm Conference ECLF- Donóstia- SanSebastian 2015

1. HOME DELIVERY: IMPACT AND
OPPORTUNITIES FOR CITY LOGISTICS
Cycle Logistics Conference
16 October 2015
San Sebastian
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Susanne Balm
Project leader E-­mobility & City Logistics
Amsterdam University of Applied Sciences

2. AMSTERDAM UNIVERSITY OF APPLIED SCIENCES
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• Based in Amsterdam, The Netherlands
• 50,000 students and 3,600 employees
• 80 bachelor and master programmes
• Practical orientated research addressing real-­life challenges
• Close collaboration with both academics and professionals
• A joint Executive Board with the University of Amsterdam

3. CONTENT OF PRESENTATION
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1. Zero
emission
slow
mobility
ambitions
2. Home
delivery:
increasing
markets
The need for different city logistics,
considering changes in urban:
• Design
• Challenges
• Preferences
Market opportunities for cycle logistics:
• Food
• Elderly
• C2C
• Construction

4. WHAT IS WRONG IN THIS PICTURE?
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5. WALKABLE CITIES
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Florionapolis,Brazil(Photocredit:
Maremagnum/Photodisc/Getty Images)
(Portland State University, 2012)

6. OTHER ISSUES
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Noise Vibrations
CongestionAir pollution

7. AIR POLLUTION
Share of trips
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Contribution to NOx

8. NOISE POLLUTION: “A MODERN PLAGUE”
Elevated noise levels can cause:
• Hypertension
• Sleep disturbance
• Stress
• Increased workplace accident rates
• Aggression and other anti-­social behaviors
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9. 9
PREFERRED SITUATION
Slow mobility and recreational
activities instead of car dominance

10. EXPERIMENTS IN AMSTERDAM
“Autovrij” = car free
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11. AND OTHER CITIES
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12. Saturday 3 October 2015
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13. BUT AT THE SAME TIME…
• Consumers and businesses order more and more online
• Demand on-­time and same-­day delivery
• High numer of failed deliveries
• High number of retour deliveries
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EUROPEANB2CE-COMMERCE TURNOVERTOP12 IN TERMS OF B2C E-COMMERCEGROWHT RATE

14. ENVIRONMENTAL IMPACT DEPENDS ON
LOGISTICS CONCEPT
Source: Ernst & Young (2015)
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CO2 emissons forthe delivery of 1 parcel
The combination of a drop-off
point and bike delivery has
lowest expected impact for the
environment

15. GREAT POTENTIAL FOR CYCLE LOGISTICS
In particular:
• As a service for suppliers, retailers and receivers that
are (or aim to be) socially responsble
• In areas that restrict or limit automobile access
But challenging as well:
• How to organize financially feasible drop-­off points?
• Which flows are large, growing and most suitable?
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16. RISE AND FALL AND EXPANSION OF INITIATIVES
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Drop-off point on water
Bubble Post
Stadslogistiek Delft
Bentobox Berlin

17. WHAT IS LACKING?
Insight in the share of freight trips and their characteristics, like:
• What do they deliver?
• Where do they come from?
• Is transport at own account or carried out by a 3rd party?
• Which markets are growing?
• Which are suitable for cycle logistics?
This should be the start of new logistics (cycle) concepts
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18. Freight traffic countings
Amsterdam
LOGISTICS RESEARCH SHOWS POTENTIAL
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80 -­ 85%
are vans
Distance % of
deliveries
≤ 30 km 54 – 56%
≤ 10 km 32 – 45%
Research Facility Services(2015)
(2015)
Souce: CycleLogistics,2014

19. Oppurtunities for cycle logistics
GROWTH MARKETS IN CITY LOGISTICS
HOME DELIVERY
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Elderly
C2C
Food
Construc
tion

20. ELDERLY PEOPLE
Number of citizens in Amsterdam of ≥ 65 :
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Absolute Percentage
2014 95.289 11,7%
2035 154.907 17,2%
Source:AUAS (2015)
• Ageing population, also in cities
• Elderly people (need to) live at home longer
• Older generations are getting more familiar with internet
• Challenge: different requirements and preferences
By 2025 more than 20% of
Europeans will be 65 or over

21. • Food delivery is one of the largest flows in
cities
• Home food delivery is an increasing market
• Local for local
• Low risk of “not at home”
• Challenge: cooling / heating
FOOD
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22. C2C (CONSUMER TO CONSUMER)
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• Inner city transport between consumers
• Challenge: willingness to pay
Peerby members in my neighborhood

23. CONSTRUCTION
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• Great share in freight traffic
• Increasing amount of inner city construction / renovation work
• Little space for inventory and parking on site
• On-­time delivery
• Challenge: cooperation with drop-­off or consolidation point and
complementary transport

24. CONCLUDING REMARKS
• Cycle logistics services should be tailored according to the market
segment:
• Receivers preferences
• The logistics concept
• Cycle logistics solutions should not be more expensive than the
current situation. Otherwise it will be very difficult to change.
• Consistent stimulating local policies are needed (not just experiments)
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Susanne Balm
s.h.balm@hva.nl
Project leader E-­mobility & City Logistics
Amsterdam University of Applied Sciences

25. RESEARCH PROGRAM
URBAN TECHNOLOGY
Technologies for a sustainable, liveable and connected city
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Smart Mobility
& Logistics
Smart Urban
Design
Smart Energy
Systems
Circular Design
and Smart
Production
Urban analytics
Business Models
Susanne Balm
s.h.balm@hva.nl
Project leader E-­mobility & City Logistics
Amsterdam University of Applied Sciences