Poland: a key opportunity. Slide deck on the polish ticket industry, shown at the Ticket Technology Forum 2016 in Dublin. One of the most populous countries in Europe – with the fastest growing economy and a young demographic hungry for more entertainment – Poland represents a great opportunity for ticketing players. • Historical development of Poland’s sports and entertainment sector; • What is the structure of the current ticketing market and who are the key players? • What have been the recent changes. Who are new entrants? • What is the outlook for one of Europe’s brightest prospects?

1. POLAND:
A KEY
OPPORTUNITY
MARCIN
KOWALIK

2. RADIO HOST
AFFILIATE (POLAND /
DACH)
PERFORMANCE
MARKETING /
AFFILIATE NETWORK
BUSINESS OWNER
POLISH IT /
MARKETING
SOLUTIONS FOR
GERMAN COMPANIES
DATA SCIENCE SELF
LEARNER
MARCIN KOWALIK

3. POLES BUY
CONCERT TICKETS
MAINLY ONLINE.
THE MARKET IS
WORTH MORE
THEN 125 000 000
EUROS.
MARCIN MATUSZEWSKI
EBILET.PL
THE QUOTES

4. THE SUMMER
CONCERT
INDUSTRY IN
POLAND IS
35 000 000 EUROS
WORTH
ŁUKASZ RATAJCZAK
POLSTARS.PL
THE QUOTES

5. ECONOMY DATA

6. POLAND "A" AND "B"
GOOGLE TRENDS
KEYWORD "EVENTIM"

7. HISTORY OF THE POLISH TICKET
INDUSTRY
TIMELINE: biletynews.pl/history/

8. KEY PLAYERS: REVENUES
REVENUES HIDDEN IN
SECOND "EBILET POLSKA"
COMPANY
(2014)

9. KEY PLAYERS: EBIT
IMPACT ON EBIT HIDDEN
IN SECOND "EBILET
POLSKA" COMPANY
(2014)

10. VENUES AFTER EURO 2012

11. OPENER FESTIVAL

12. SEO: DOMAIN AUTHORITY OF KEY
PLAYERS

13. PARTNER PROGRAMS

14. PAYMENT METHODS
analyzed orders made on my affiliate site during 2010

15. SECONDARY MARKET

16. WE CHOOSE THE
DISTRIBUTOR,
WHICH SITE IS
WORKING
FASTER...
CLERK @ EMPIK
eventim.pl
ticketpro.pl
ebilet.pl
CLERK DECIDES

17. MISSING: REVENUE SHARE DEALS
WITH BANKS

18. MISSING: CO-OP WITH NETWORKS

19. MISSING: REVENUE SHARE DEALS
WITH BIG PUBLISHERS

20. OPPORTUNITIES: COACHING
EVENTS
high priced tickets
often, the organizers have their own customer data base
lower costs of the event

21. WE WANT THE
FANS OF OUR
BANDS TO HAVE
EASY ACCESS TO
THE NEWS, CDS
AND TICKETS IN
ONE PLACE.
ANDRZEJ MIKOSZ
ŁONA I WEBBER
DOBRZEWIESZ
OPPORTUNITIES:
SAAS?

22. RISING STARS
big comedy inventory
high domain authority -> high Google rankings
partner program included

23. RISING STARS
act local, think global
low costs of maintenance
partner program included

24. RISING STARS
gamification for the football fans with a touch of history
earn virtual points, get limited goods: autographs, tours

25. RISING STARS
high quality visual content (infographics)
more then 60 football leagues covered
highly targeted user: football fans
this could be Your next HQ publisher for the "top of the
funnel" users
one of the investors: Robert Lewandowski

26. BONUS: GAMIFICATION HACK
Help your luck:
refer to a friend on Facebook
refer to a friend on Twitter
subscribe to the newsletter
answer a question
become a Facebook fan
follow on Twitter
subscribe the YouTube channel
+1 on Google+
write a post on your blog
enter the URL
enter the secret code
Case study & more details: http://omip.pl/540-leads-polish-concert-industry/

27. BONUS: GAMIFICATION HACK
Results:
11159 impressions
6865 actions
2154 users
540 email addresses
1228 Facebook shares
1093 questions answered
990 website entries
469 Facebook fan page fans
441 YouTube channel subscribers
329 Google+ page +1s
183 Twitter followers
The SEO part: 48 blog entries
Case study & more details: http://omip.pl/540-leads-polish-concert-industry/