20. Orienting our efforts to fit clients' purposes
Sandra
Environment - Service
Paulo
Social - Drinks - Events
➔ I like cozy environments
with good music
➔ The waiter knows my name
and my favorite pizza
➔ I like getting suggestions on
what to order
➔ I come here to hang out with
my friends
➔ Trying new drinks is a plus
➔ I want a venue to celebrate my
recent promotion
28. “The committed person doesn’t play by the rules of
the game. He is responsible for the game. If the rules
of the game stand in the way of achieving the vision,
he will find ways to change the rules.”
― Peter M. Senge