Sales and Marketing Director, The First 90 Days
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The first 90 days and Sales and Marketing Director can be challenge. This simple guide will help you focus on what really matters and keep out what doesn't...
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Sales and Marketing Director, The First 90 Days
- 1. Sales Director The first 90 days Sales and Marketing Director QUICK TIPS November 2015 Article 001 Release 001 SD90DAYS_15001001
- 2. The first 90 days Sales and Marketing Director Don’t worry… …the worst has yet to come…
- 3. The first 90 days Sales and Marketing Director MARKETS CUSTOMERS ANALYSIS COMPANY POLITICS PRODUCTS MARGINS TEAM STRATEGY So many things to worry about… PRICING
- 4. The first 90 days Sales and Marketing Director How do you feel now? EXCITED SCARED
- 5. The first 90 days Sales and Marketing Director
- 6. The first 90 days Sales and Marketing Director Planning is bringing the future into the present so that you can do something about it now. Alan Lakein Failing to plan is planning to fail. Alan Lakein All you need is a plan… …and something more…
- 7. The first 90 days Sales and Marketing Director IDEOLOGICAL PRAGMATIC Don’t worry… …you need both… …and something more… vs. Planning at the desk vs. planning in the trenches
- 8. The first 90 days Sales and Marketing Director Your ideological plan… PEOPLE PRODUCT PROCESS Do you know your People: sales network, customers, colleagues… Do you know your Products:Technical and Commercial (what created AV) Do you understand how your business works? What about your Company?
- 9. The first 90 days Sales and Marketing Director Your pragmatic plan… STRATEGY MEET CHECK Put down a short term strategy.A list of few things to accomplish in the very short term, this will help your and yourTeam morale Meeting too often is generally a waste of time, but a systematic meeting schedule with yourTeam and peers allows you to keep track and create expectance See how you’re doing, and see how you’reTeam is doing. Don’t be afraid of negative results, be ready to readapt your short term strategy
- 10. The first 90 days Sales and Marketing Director …something more! MISSION VALUES VALUE PROPOSITION Do you know what your Company mission is? Can you write it down in one sentence? What are your values? And your Company values? And youTeam values? Are you all aligned? What do you sell? Can you write it down in one sentence?
- 11. The first 90 days Sales and Marketing Director Listen and readapt: be ALIVE!
- 12. The first 90 days Sales and Marketing Director Sales and Marketing… SALES …or Marketing and Sales MARKETING Strategy Execution
- 13. The first 90 days Sales and Marketing Director Sales and Marketing… SALES …or Marketing and Sales MARKETING Marketing focuses on the needs of the buyer Selling focuses on the needs of the seller The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself Peter Drucker
- 14. The first 90 days Sales and Marketing Director Focus on the Big Picture EFFICIENCY DOYOUR HOMEWORK SOLVING PROBLEMS Don’t waste time on efficiency. Focus on what’s important! You can only improve what you can measure Is not how you grow.You grow by exploiting new opportunities… HAVEYOUR SHORTTERMTARGET CLEAR Long-range planning does not deal with the future decisions, but with the future of present decisions
- 15. That’s a good idea… Note it down… Notes