This is a project that I completed during December 2022 in my Project & Portfolio 1 course at Full Sail University. It required that we tell the story of who we are as young professionals entering the industry. The presentation was created using Keynote with many other sites used for research and references. In it, I touched on things like: brand position and promise, credentials, goals, skills analysis, and target audience. The project was completed in 20 hours. Combined with the other projects created this month I have developed a firm understanding of branding. My blog, personal brand video, and portfolio site are a culmination of that knowledge. This is a journey to get to know who I am, and what I want to do.
2. I Am a storyteller, just like you. Creating
stories that help others connect the dots in
their own lives is my mission. Growing up in
Cincinnati I fell in love with music and
movies.
That love of creative performance has grown
into a passion for the entertainment industry
and the stories they tell.
Being a Navy veteran, father, and student
puts me in a unique position to serve with
con
fi
dence and integrity.
As an agent/manager for entertainment
professionals I will help articulate those
visions.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Booking Agent
• Business Manager
• Talent Representative
BRAND ARCHETYPE (Hero) - Every
person has a version of themselves
within that is capable of more than
they would ever know. Mastery is
the goal I use for building con
fi
dence
and taking action. A better world
starts with a better self.
Agents/Managers for Entertainment Industry Professionals
Picture Relevant
to Your Industry
Goes Here
4. Recruiters and Hiring Managers at Entertainment/Media companies
TARGET AUDIENCE
Jesse Olvera
Outreach Plan:
• In preparation for initial contact I will complete a
tailored draft message to send.
• My selected method of communication will be a
direct message on LinkedIn.
• I will follow up with a personal email one week after
initial contact.
Director, Human Resources at
Live Nation Entertainment
James Lopez
Outreach Plan:
• In preparation for initial contact I will compose a
personal draft message to send.
• My preferred method of communication will be a
direct message on LinkedIn.
• I will follow up with a personal email one week after
initial contact.
President at
at MACRO FILM Studios
Lilian Petrie
Outreach Plan:
• In preparation for initial contact I will complete a
custom draft message to send.
• My selected method of communication will be a
direct message on LinkedIn.
• I will follow up with a personal email one week after
initial contact.
Sr. Talent Acquisition Consultant
at Sony Music Entertainment
5. GOALS
Short Term: (Immediately After Graduation, EoY 2024)
• I will grow my brand awareness online across 4-5 platforms.
‣ Speci
fi
cally I will 10X my followers and professional
connections from 400 to 4000+. To accomplish this I
will create and post curated content for each site on a
daily, weekly, or monthly basis.
Mid Term: (2030)
• Internship/job at entertainment/
fi
lm/music company.
‣ I will apply for 5-10 job and internship openings
throughout the country every month, with the goal of
obtaining a paid or unpaid position.
Long Term: (2040)
• Be a founder/partner/president of a company in my industry.
‣ By this point in my life I will have embarked on the
entrepreneurial journey. My skills and experience will
be used to provide services to other professionals in
the media or entertainment industries.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Apple Creative Suite
SOFT
HARD
Novice / Adept / Expert
Microsoft O
ffi
ce Software Novice / Adept / Expert
Critical Thinking/Problem Solving Novice / Adept / Expert
Listening/Speaking/Writing Novice / Adept / Expert
Workplace Productivity Software
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Suite Novice / Adept / Expert
Negotiation/Persuasion Novice / Adept / Expert
Coordination/Marketing/Negotiation Novice / Adept / Expert
7. I use storytelling to help businesses and artists
increase brand awareness through market
research, analysis, and product promotion.
PROMISE
8. CREDENTIALS
Work Experience:
• US Navy enlisted service member
• Group
fi
tness instructor
• Customer service representative
Education:
•Houston Community College, Music
Business A.A.S. (2023)
•Full Sail University, Music Business
B.S. (2024)
Awards:
• 2022 All-State Academic Team for
Texas
• Phi Theta Kappa honor society
• The National Society of Leadership
and Success
9. COMPETITION
Kristen Kwasniak
Leadership Experience:
• Customer service representative at multiple places
• Substitute at Kelly
Marcus Davis Jr
Industry Experience:
• Student
Education:
• Bachelor’s in Music Business from Full Sail University
(grad. 2024)
• High school diploma from Penn Foster
Skills and Pro
fi
ciencies:
• Customer service - 0 endorsements
• Customer support - 0 endorsements
• Retail - 0 endorsements
Overall Online Presence:
• Less than 10 connections, with no custom banner
photo, and informal headshot. Basic pro
fi
le info
without customized pro
fi
le URL. No published
articles, and minimum presence on social sites.
• Grade: Below Average, 60 out of 100
Industry Experience:
• Student
Education:
• Associate’s in Music Business from Houston
Community College (grad. 2023)
• Bachelor’s in Music Business from Full Sail University
(grad. 2024)
Leadership Experience:
• Emergency safety drill coordinator in U.S. Navy
• Personal
fi
tness group instructor at Life Time
Skills and Pro
fi
ciencies:
• Entertainment Industry - 0 endorsements
• Content Development - 0 endorsements
• Market Research - 0 endorsements
Overall Online Presence:
• 30 connections on LinkedIn, and professional
headshot. Detailed pro
fi
le info with customized
pro
fi
le URLs. Personal blog site, various social sites,
and professional portfolio site.
• Grade: Average, 75 out of 100
10. COMPETITION
Sallie Proske
Industry Experience:
• Production Manager and Assistant
Education:
• Bachelor’s in Audio Engineering and Music Business
from Full Sail University
Leadership Experience:
• Production Manager at Live Nation Entertainment
• Production Assistant at Live Nation Entertainment
Skills and Pro
fi
ciencies:
• Entertainment - 21 endorsements
• Tour Management - 22 endorsements
• Music Production - 14 endorsements
Marcus Davis Jr
Overall Online Presence:
• 500+ connections with a semi-professional headshot
and customized banner photo. Very detailed pro
fi
le
with a customized pro
fi
le URL. Semi-active on other
social sites, and no published articles.
• Grade: Above Average, 85 out of 100
HEADSHOT
Industry Experience:
• Student
Education:
• Associate’s in Music Business from Houston
Community College (grad. 2023)
• Bachelor’s in Music Business from Full Sail University
(grad. 2024)
Leadership Experience:
• Emergency safety drill coordinator in U.S. Navy
• Personal
fi
tness group instructor at Life Time
Skills and Pro
fi
ciencies:
• Entertainment Industry - 0 endorsements
• Content Development - 0 endorsements
• Market Research - 0 endorsements
Overall Online Presence:
• 30 connections on LinkedIn, and professional
headshot. Detailed pro
fi
le info with customized
pro
fi
le URLs. Personal blog site, various social sites,
and professional portfolio site.
• Grade: Average, 75 out of 100
11. BRAND POSITION
As a student pursuing two music business degrees I am skilled in software
associated with content creation and editing, media presentations, and have
a knowledge of business management.
My experience in the U.S. Navy, Phi Theta Kappa, and The National Society of
Leadership and Success have cultivated professional communication and
leadership skills.
I stand ready to serve the entertainment industry and professionals with the
honor, courage, and commitment they need to support the creative process.
“YOUR VISION IS MY MISSION”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• South by Southwest (SXSW)
‣ March 10-19, 2023 | Austin, TX
• Music Biz 2023 by Music Business Association
‣ May 15-18, 2023 | Nashville, TN
• Black Music Action Coalition (BMAC)
‣ Advocacy organization for industry professionals
Digital Marketing
• Primary Content: I will create written pieces in a blog or article
format based on current industry research and trends. I will
combine this with visual storytelling using video content.
• Primary Tools: My chosen platforms include: Instagram,
LinkedIn, YouTube, and my personal website and blog. I will
create content speci
fi
c to each platform on a daily, weekly, or
monthly basis.
• Website/Blog: My digital portfolio will be used to drive tra
ffi
c
to my chosen social and professional networking sites. I will use
it to showcase my abilities to potential clients, customers, and
employers.
13. PROFESSIONAL DEVELOPMENT
Mentor
• An ideal mentor will have at least 15yrs of
educational and professional experience in the
entertainment industry. They will also have
experience in entrepreneurship. I would like to
establish the relationship by 2024.
Formal Education
• Music Business Bachelor of Science from Full Sail
University (grad. 2024)
• Music Business Associate of Applied Science from
Houston Community College (grad. 2023)
Technical Skills
• Building a Portfolio with Adobe Portfolio - LinkedIn
Learning, Dec 2022
• Music Law: Recording, Management, Rights, and
Performance Contracts - LinkedIn Learning, Feb 2023
• Advanced Business Development: Communication
and Negotiation - LinkedIn Learning, May 2023
Soft Skills
• Communication Tips - LinkedIn Learning, Jan 2023
• Administrative Professional Tips - LinkedIn Learning,
Mar 2023
• Social Media Marketing Foundations - LinkedIn
Learning, Apr 2023
14. Marcus Davis Jr
We all know that trends in the entertainment
industry change constantly, right? Well, what I
do is help predict and create those trends through
in-depth market research and analysis. In fact, I’ve written numerous
research papers and created presentations on multiple topics; giving
clients an understanding that allows them to increase brand awareness
and market position through engaging storytelling.
“
15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved November 29, 2022, from
https://www.onetonline.org/link/summary/13-1011.00
5,000+ Music Industry Jobs (360 new). 5,000+ Music Industry jobs (360
new). (n.d.). Retrieved November 29, 2022, from https://
www.linkedin.com/jobs/search/?
currentJobId=3379288850&geoId=92000000&keywords=music+ind
ustry&location=Worldwide&originToLandingJobPostings=32591838
53%2C3259186599%2C3259186634%2C3259183783%2C32591873
36%2C3259184594%2C3259185595%2C3327625310%2C33663346
11&refresh=true
Black Music Action Coalition. (n.d.). Retrieved November 29, 2022, from
https://www.bmacoalition.org/
Brand archetypes - kaye putnam: Psychology driven brand strategist. Kaye
Putnam | Psychology Driven Brand Strategist. (2021, November 5).
Retrieved November 22, 2022, from https://www.kayeputnam.com/
brand-archetypes/
Cosper, A. (2017, November 21). How to
fi
nd a mentor in the music
business. Small Business - Chron.com. Retrieved November 29,
2022, from https://smallbusiness.chron.com/mentor-music-
business-42044.html
Glassdoor job search |
fi
nd the job that
fi
ts your life. glassdoor.com. (n.d.).
Retrieved November 29, 2022, from https://www.glassdoor.com/
Job/index.htm
Keep learning in the moments that matter. LinkedIn Learning with Lynda:
Online Training Courses for Creative, Technology, Business Skills.
(n.d.). Retrieved November 29, 2022, from https://
www.linkedin.com/learning/?u=50813145
Kwasniak, K. (n.d.). Kristen Kwasniak - substitute - kelly | linkedin.
linkedin.com. Retrieved November 29, 2022, from https://
www.linkedin.com/in/kristen-kwasniak-92b11a231
Music Business Association. (2022, November 22). Retrieved November
29, 2022, from https://musicbiz.org/
The National Society of Leadership and Success. (n.d.). The National
Society of Leadership and Success. NSLS. Retrieved November 29,
2022, from https://www.nsls.org/
Olvera, J. (n.d.). Jesse Olvera - director, Human Resources - LinkedIn.
linkedin.com. Retrieved November 29, 2022, from https://
www.linkedin.com/in/jesse-olvera-a0b75b50
Petrie, L. (n.d.). Lilian Petrie - Senior Talent Acquisition consultant - linkedin.
linkedin.com. Retrieved November 29, 2022, from https://
www.linkedin.com/in/lilian-petrie-5b24034
Proske, S. (n.d.). Sallie Proske - Production manager - live nation
entertainment - linkedin. linkedin.com. Retrieved November 29,
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Sharpe, J. (n.d.). linkedin.com. Retrieved November 29, 2022, from https://
www.linkedin.com/in/josh-sharpe-b490337/
SXSW Conference & Festivals. SXSW. (2022, November 22). Retrieved
November 29, 2022, from https://www.sxsw.com/
