How to build a corporate culture of innovation and make impact through shared vision and a simple decision-making framework in any organisation. From leading Australian Think Tank, InnoFuture.
8. Mittelstand – Hidden Champions
Drivers of Competitive
Advantage
Market Strengths:
Customer contact: 87%
25-50% Employees vs
5-10% in Large Coy)
Image: 84%
Advertising: 36%
9. 1. Extremely Ambitious
Goals
2. Narrow Focus
3. Deep Expertise
4. Globalization
5. Innovation Culture
6. People & Leaders
Culture.
Mittelstand - Hidden
Champions
How do they do it?
13. Mission – True North
1. Key Market
2. Your Market
Contribution
3. Differentiation
14. McDonalds’ Mission:
"To provide the fast food
customer with food prepared
in the same high-quality
manner world-wide that is
tasty, reasonably-priced &
delivered consistently in a
low-key décor and friendly
atmosphere.“
15. McDonalds: Mission
A Clear Roadmap?
1. Key Market - the fast food customer world-wide
2. Contribution - tasty and reasonably-priced food
prepared in a high-quality manner
3. Differentiation - delivered consistently, in a
low-key décor and friendly atmosphere (world-
wide)
22. Takeaway.
1. Inspire the universe: VISION
2. Calibrate your MISSION
3. FOCUS Innovation
4. Unleash AGILITY with a
Decision-Making System
5. Build CULTURE that attracts!
To Win more
often!
23. The Pay-off:
1. Truly Competitive Brand
2. More Profitable Sales
3. Effective Innovation
4. Business RELEVANCE.