This is a presentation I delivered on May 22, 2012 at Casual Connect Asia in Singapore. The discussion is an industry overview of how gaming is pervading every aspect of our lives -- reaching into the "real world" and impacting multiple industries and sectors of the economy.

1. Gaming in the Real World:
How Reality-Based Games
Are Transforming Our
Understanding of “Play”
Presented at Casual Connect Asia – May 22, 2012
By Margaret Wallace, CEO, Playmatics.

2. Entrepreneur
Adviser
Inventor
Twitter: @MargaretWallace
Tech, Media, Gaming

4. Partial List of Partners

6. Some Context

7. $70 Billion USD
by 2015
Source: DFC Intelligence, 2012

8. Digital games generated
$25 billion (USD) in
sales in 2010.
Source: Pew Research Study on Gamification 2012

9. By the age of 21,
the typical person
in the United States
has spent 10,000
hours playing
computer games.
Source: On a Hunt for What Makes Gamers Keep Gaming, http://www.nytimes.com/2010/12/07/science/07tierney.html

10. …and yet

11. More Competitive
Than Ever

13. What does it take to get into the top 25?

18. #1 Mobile OS Worldwide
Source: Open Signal Maps http://opensignalmaps.com/reports/fragmentation.php?

19. 40%
Source: Open Signal Maps http://opensignalmaps.com/reports/fragmentation.php?

20. So What
Does It
Take to
Stand
Out?

21. A Mountain of
Success

22. Traction

23. Differentiation

24. Having a Fair
(or an Unfair)
Advantage

25. One
Exciting
Trend

26. Gaming & The
“Real World”

27. Games for
Learning
Location-Based
Games
Augmented
Reality Games for
Good
Gamification
Big Data

28. Trend:
Games for
Learning

29. A game is a form
of play with goals
and structure.
-- Kevin Maroney

30. Games are also practice runs for a whole
range of real-life situations & events.

35. Angry Birds Merchandise With NASA
Themes:
National Geographic book about space
Special edition of News Corp.’s The Daily that
explains the development of the game.
Angry Birds Space-themed apparel, plush toys,
phones and fruit snacks at Walmart.
http://techcrunch.com/2012/03/23/angry-birds-space-twitter/

36. Trend:
Games for
“Good”

37. playsourcing --
using fun as a
source of
human
motivation to
help people
change
themselves
and change
their world

39. Trend:
Gamification

40. The applied use of
elements found in gaming
for non-game consumer
applications, products and
other related services.

41. “Every startup CEO
should understand
gamification, because
the gaming is the new
normal.”
Bing Gordon, Partner,
Kleiner Perkins

42. Government
Healthcare Finance
Consumer Travel
News Products
Shopping
Education Fashion

43. “The
use
of
game
mechanics,
feedback
loops,
and
rewards
will
become
more
embedded
in
daily
life
by
2020.”
Source: The Future of Gamification on The Future of Gamification, May
2012

44. Nike
Plus

45. Fab.com

46. 2.
Thin
Game-­‐Like
More
abstracted
Abstract
Game
Layer
presenta@on
of
Elements
informa@on.
Honda Insight

47. Objec3ve
Logis3cs

48. “To help design my
gamified life, I
enlisted Nick
Fortugno and
Margaret Wallace,
the co-founders of
Playmatics, a New
York game-
development firm.
Together we
created a plan for
the week….”

49. Can
Trea@ng
Your
Life
As
a
Game
Make
You
a
BeHer
Person?
One
full
week
of
keeping
track
of
absolutely
everything,
to
see
if
gamifica@on
can
net
you
a
win
in
the
game
of
life
Popular
Science,
February
2012

50. “With GameMaki …you can challenge your
friends and even yourself to see new places,
listen to new music, try cooking a new recipe –
the possibilities are endless.”

51. Gartner:
50% of corporate
innovation will be
“gamified” by 2015

53. “The next target
verticals are
education,
eCommerce, local
retail, and financial
services.”
Tim Chang, Managing
Director at The
Mayfield Fund

54. Trend:
Location-Based
Games

56. Traveler’s Quest --
allows players to
buy maps, track
down virtual
treasure in the real
world and add it to
virtual collections.
By Kitty Code

57. Dokobots – pick up
robot friends and
help them explore
the world.
By DocoGeo

58. Kingdom Keepers: Race to Save the Magic
confiden@al

59. Kingdom Keepers: Race to Save the Magic
confiden@al

60. Trend:
Augmented
Reality

61. pocket
monsters
to
capture
them.
Pokémon Dream Radar for 3DS – Players use
camera and motion sensing to hunt for
Pokémon in the real world. confiden@al

62. Trend:
Big Data

63. Shadow
Government

66. “Can you imagine knowing
exactly how a country will be
affected tomorrow by the
decisions you make today?
That's the question at the centre of the upcoming
iOS sim Shadow Government.”
Pocket Gamer, March 2012

67. Not just another simulation game.

68. You’re playing a “real” version of the USA.

69. You can be a Democrat.

70. You can be a Republican.

71. You can be an Anarchist.

72. You can “play” out any ideology you want in
your own version of the United States.

73. The outcome will be astoundingly accurate to
what would happen in the “real” USA.

74. “Play” Missions Based on Real-World News &
Events in the United States – Past and Present

75. Don’t like Wall Street?

76. Don’t bail out Wall Street – see what happens.

77. Would you have saved the auto industry?

78. In Shadow Government, you alone decide
the fate of the United States.

79. Compare your nation-building skills with
your friends and presidents alike.

80. Are you really playing the United States?

81. Yes.

82. Playmatics has access to a
country-modeling algorithm in partnership with
The Millennium Institute.

83. For the past 30 years, the
Millennium Institute has
developed a dynamic country
simulation tool (the T21)
designed to support and
predict nation-planning.
This is the first time the T21 is being used to
power a game.

84. March 2012
“Shadow
Government
was probably
the most
fascinating
game I saw
at GDC. “
Link:
http://www.tuaw.com/2012/03/14/shadow-government-tries-to-combine-real-world-policy-with-casual/