1. a guest lecture at 'Agile Development Processes'
Learn
Build
Measure
User Experience and Agile
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
5. products and services
will have a user’s
experience in the end,
weather you care
about it or not…
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
6. first a little bit of UX history…
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
7. Once upon a time there where
'waterfalls and silos'
The Agile movement was a
reaction towards this, but
continued to develop
features
They wanted value
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Customers did not really
care about features
10. In the beginning many in UX
did not like the Agile way…
http://anvandbarhet.se/
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
11. We had focused on delivering design concepts, not
so much in the dirty development business
Photo
by
Chris
Frazer
Smith
h)p://oneeyeland.com/photo4/sports/one_eyeland_rugby_scrum_by_chris_frazer%20smith_52968.jpg
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
12. just a few years ago something started to happen
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
13. we all realized that there was no way you could
build successful software without making mistakes
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
15. film of Eric Ries (author of The Lean
startup) talking about the Pivot
https://youtu.be/1hTI4z2ijc4?t=1s
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
16. …we had to open up the design process and
be open to change
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
17. https://youtu.be/lQh-C4XeBXE
film of Jeff Gothelf (author of Lean
UX) talking about Lean UX
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
22. but that also means that all the things we had
maybe half a year to find out earlier, we now
had to find out much quicker…
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
23. 1st - WHY are we doing this? How
can we measure our success?
2nd - WHO are we targeting and in
what context? Are we targeting the
right ones?
3rd - WHAT are their needs and pain
points in this context that we can
solve? Is this true in reality?
(!) before we can consider the…
4th - HOW can we meet their needs
with our solutions?
(because otherwise we will build
solutions that no one wants)
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
24. 1st - WHY are we doing this?
And how can we measure our success?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
25. Goal
Measure how?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
26. 2nd - WHO are we targeting and in what context?
Are our hypotheses right?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
28. Stakeholder maps
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
29. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
30. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
31. Persona-
posters
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
32. Goal
persona 1
persona 2
persona 3
As a
I want to
so that
As a
I want to
so that
As a
I want to
so that
Simple goalmap, version
Measure how?
Simple goal maps
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
33. Who will create
& contribute to the
desired effect
Why are we
going to do this?
What do the
targetgroup need
to reach the goal
How shall we create
the serivce/product to
reach the goals
Targetgroup x
Targetgroup x
Targetgroup x
Targetgroup x
Usage goal1
Usage goal 2
Usage goal 3
Impactgoal, businessgoal & purpose
BACKLOG
Action 1 Action 2
Action 3
Business impact maps
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
34. 3rd - WHAT are their needs and pain points
that we can solve? Is this true in reality?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
35. hypotheses about the future can be seen as touch points
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
36. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
Empathy maps
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
37. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
38. and the hypotheses can be visualized in ’a journey
of experiences’ - as a path of the touch points
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
39. Service blueprint from http://www.servicedesigntools.org/tools/35
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
40. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
41. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
42. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
44. 4th - HOW can we meet their
needs with our solutions?
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
(!) before we can
consider the…
4th - HOW can we meet
their needs with our
solutions?
(because otherwise we
will build solutions that
no one wants)
45. As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
(!) before we can
consider the…
4th - HOW can we meet
their needs with our
solutions?
(because otherwise we
will build solutions that
no one wants)
46. MVP 2
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
As a ..I
want.. so
that..
MVP 1
MVP 3
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
(!) before we can
consider the…
4th - HOW can we meet
their needs with our
solutions?
(because otherwise we
will build solutions that
no one wants)
47. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
(!) before we can
consider the…
4th - HOW can we meet
their needs with our
solutions?
(because otherwise we
will build solutions that
no one wants)
50. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
(!) before we can
consider the…
4th - HOW can we meet
their needs with our
solutions?
(because otherwise we
will build solutions that
no one wants)
52. Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'
1st - WHY are we doing
this? How can we
measure our success?
2nd - WHO are we
targeting and in what
context? Are we
targeting the right ones?
3rd - WHAT are their
needs and pain points in
this context that we can
solve? Is this true in
reality?
(!) before we can
consider the…
4th - HOW can we meet
their needs with our
solutions?
(because otherwise we
will build solutions that
no one wants)
56. –Jeff Patton, User story Mapping
”Your job is not to
build software, it’s to
change the world
Margareta'Löfvenholm' Senior'UX'Specialist'
@gajlof' Gaine.se' Simplyusable.se'