Personal Information
Organization / Workplace
Madrid Area, Spain Spain
Occupation
Marketing Director at IE University
Industry
Advertising / Marketing / PR
About
Top-performing insights/marketing professional with over 15 years of experience, specialist in identifying and understanding consumer trends and consumer needs, and applying that knowledge in Category growth and brand activation processes in order to maximize sales.
Solid Insights & Strategy background in FMCG, having spent 8 years at Kraft Foods, in positions of increasing responsibility and ultimately leading the Innovation CI function for a category across the EU.
Strong academic bias prompted a career change to the Education sector to implement the Insights function in a university setting, helping to increase its relevance as a business partner and aiding all Marketing efforts.
Since...
Likes
(7)Building and Sustaining a Customer Centric Culture (by @peoplemetrics @katefeather)
PeopleMetrics
•
9 years ago
Executive Overview - Building the case for Customer Centricity
Steve Towers, CEO and CPP Champion
•
4 years ago
How Customer-centricity Can Transform the Employee Experience
PeopleMetrics
•
12 years ago
Focusing on the critical link between employee engagement and customer centricity
Kim MacGillavry
•
7 years ago
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)
Neil Turner
•
6 years ago
Generating opportunity maps with customer jobs to-be-done
Hutch Carpenter
•
10 years ago
New Market Creation
Strategyn
•
10 years ago
Personal Information
Organization / Workplace
Madrid Area, Spain Spain
Occupation
Marketing Director at IE University
Industry
Advertising / Marketing / PR
About
Top-performing insights/marketing professional with over 15 years of experience, specialist in identifying and understanding consumer trends and consumer needs, and applying that knowledge in Category growth and brand activation processes in order to maximize sales.
Solid Insights & Strategy background in FMCG, having spent 8 years at Kraft Foods, in positions of increasing responsibility and ultimately leading the Innovation CI function for a category across the EU.
Strong academic bias prompted a career change to the Education sector to implement the Insights function in a university setting, helping to increase its relevance as a business partner and aiding all Marketing efforts.
Since...