Linkedin Corporate Talent Solutions for HR and Marketing

1. Recruiting con LinkedIn:
come e perché
27 Gennaio 2015

2. Maria Pedrinelli
Account Executive
mpedrinelli@linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved

3. LinkedIn is the world’s largest professional network
The biggest global community of professionals!
332M
Members worldwide
32%
Growth in monthly users y/y
+2 new
New members per second
57%
Growth in page views y/y
Source: Comscore 2014

4. 4
Top drivers for using personal and professional networks
are quite different
Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career
Socialize
Stay in touch
Be entertained
Kill time
Share content
1
2
3
“Spend Time” “Invest Time”
Top 5 reasons people use each network
4
5

5. PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We connect the world’s
professionals
IDENTITY
The professional profile
of record

6. are passive and not
looking to move
80%
60%
of them are open
to opportunity!!

7. TALENT SOLUTIONS
Fastest Growing & Highly Engaged
39,000,000+
STUDENTS & RECENT GRADUATES
“35% of students plan to use LinkedIn as a primary source for their job hunt,
up 700% from two years ago” (Achievers 2012 study)
A focus on students & recent graduates
90% of MBA students are on LinkedIn
7

8. THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

9. Build Awareness
Engage
Leads
Sell HireHire
THE BEST RECRUITERS
SOCIAL MEDIA FUNNEL

10. WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT

11. YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD

12. ACCELERATE
FOLLOWER GROWTH
Reach out to potential
clients & candidates and
convert them into followers
BUILDBUILDBUILD
TARGETED
CAMPAIGNS

13. LEVERAGE
YOUR EMPLOYEESBUILDBUILDBUILD
EMPLOYEE
PROFILE
ADS
Recruiters have 10x
more traffic than the
average member10x
of page views are
members looking at
members76%

14. Long-term
relationships
Engaged talent pool
64%
of followers would follow
companies “indefinitely”
61%
of members are more likely to
share information as a result of
following a company
79%
of members are interested in
updates on job opportunities
from companies they follow
Brand evangelists
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS

15. YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD

16. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors see
the content that is
relevant to them
≤ 400%
increases in candidate
conversions achievable
with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S

17. KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
137,500
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
CONTENT
UPDATES
Your content
updates this
month
13

18. 18
332M+
(+2 every sec)
Company’s
reach
Company’s
reach
Sponsored Updates
reach the entire LinkedIn
network
LinkedIn Member Population
Company Updates only
reach your pool of followers
ENGAGE
SPONSORED
UPDATES
Build the same relationships with members
outside Company reach

19. ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through
rates for updates25%
the usual
content traffic3x
Reach a wider audience
before you even have
them as followers
ENGAGE
SPONSORED
UPDATES

20. YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD

21. PROACTIVELY SOURCE
CANDIDATESRECRUIT
RECRUITER
Increased access to
the network
Reach out
using InMail
Workflow and
Collaboration tools
78%
Followers are
78% more likely
to respond to
an InMail

22. PROMOTE YOUR JOBS TO THE BEST
CANDIDATESRECRUIT
RELEVANT
JOB POSTS
Only the most suitable
candidates will see your jobs
Job posts are a great
engagement tool
Job visibility can be increased
with Sponsored Jobs
of members are interested
in job opportunities from
companies they are
following
79%

23. Are you ready to recruit the next
generation?
Are you ready to recruit the next
generation?
LinkedIn Confidential ©2013 All Rights Reserved 23
HIRE THE BEST
CANDIDATES WITH CHECK INRECRUIT
CHECK IN

24. LinkedIn Confidential ©2013 All Rights Reserved 24
HIRE THE BEST
CANDIDATES WITH CHECK IN

25. LinkedIn Confidential ©2013 All Rights Reserved 25
HIRE THE BEST
CANDIDATES WITH CHECK IN

26. LinkedIn Confidential ©2013 All Rights Reserved 26
HIRE THE BEST
CANDIDATES WITH CHECK IN

27. LinkedIn Confidential ©2013 All Rights Reserved 27
HIRE THE BEST
CANDIDATES WITH CHECK IN

28. LinkedIn Confidential ©2013 All Rights Reserved 28
HIRE THE BEST
CANDIDATES WITH CHECK IN

29. Deliver a strong brand message direct to your
target audience
Improve your efficiency at campus events
using LinkedIn CheckIn
Your 3 takeaways:
LinkedIn Confidential ©2013 All Rights Reserved 29
Grow your talent pipeline – track and
engage students/graduates as they progress
in their career
HIRE THE BEST
CANDIDATES WITH CHECK IN

30. Followers
Time
BUILD, ENGAGE AND RECRUIT
FOR SUCCESS
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITER
CONTENT
UPDATES
BUILD ENGAGE RECRUIT

31. Maria Pedrinelli
+39 328 1684 231
mpedrinelli@linkedin.com