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Ecommerce crossb 2016

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Ecommerce Cross Border - Tips

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Ecommerce crossb 2016

  1. 1. © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale ILLY CAFFE’ BUSINESS CASE CROSS-BORDER BOOT CAMP October, 25° 2016
  2. 2. © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale THE COMPANY BY NUMBERS
  3. 3. 3CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale ILLY CAFFE’ BY NUMBERS
  4. 4. © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale ILLY E-COMMERCE, PRESENT AND FUTURE
  5. 5. 5CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale ONE PLATFORM TO MANAGE ON LINE SALES OPERATING A DEDICATED SITE IN EVERY COUNTRY: IT, SP, DE, FR, NL, AU, USA, CHINA IN HQ - TRIESTE THE DIGITAL TEAM RUNS THE DIGITAL GLOBALLY, MANAGING • DIGITAL CONTENT • DIGITAL MARKETING • CRM • USER EXPERIENCE • BUSINESS TECHNOLOGY DIGITAL ECOSYSTEM
  6. 6. 6CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale Illy is selling directly online in the following markets • EMEA (IT, DE, AU, FR, ES, NL) • North America • China ILLY ESHOPS, THE PRESENT DE FR 43% 40% 17% EMEA NORTH AMERICA CHINA
  7. 7. 7CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale ILLY ESHOPS, THE FUTURE OBJECTIVES: 1. BOOST GLOBAL EXPANSION 2. DEVELOP OMNICHANEL RETAIL
  8. 8. © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale INTERNATIONAL EXPANSION, THE PLAN
  9. 9. 9CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale THE BUSINESS PLAN, SIX KEY POINTS Put a Plan in Place Think "glocally." To successfully sell products abroad, it is important to adapt the global marketing strategy to target each local market. It's not as simple as applying an existing strategy to new regions. A strategy that works in North America won't necessarily work in Asia. Establish an operations plan to deliver robust logistics and support capabilities. While preparing to launch an e-commerce site and e- marketing operations in global markets, it is important to carefully build a network to handle logistics and customer care on the local level. Create a rollout plan by region. Regional launches should be carried out under a replicable approach that can be adapted to each market. It should also identify the market characteristics and customer preferences that will be included in the "glocalization" plan.
  10. 10. 10CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale THE BUSINESS PLAN Put a Plan in Place Coffee, the illy way Take in account local Buyers’ Preferred Payment Methods These vary significantly depending on the country, and it’s important to find out what’s best for the markets in which you’re selling. For example, 60% of payments are by direct debit in the Netherland (IDEAL) while Germans make 46% of payments by online bank transfer. Develop a pricing and tax-compliance strategy. Local tax-collection regulations must be followed. In addition to the tax issue, the pricing needs to reflect local market realities. Design a scalable e-commerce infrastructure. A global-expansion strategy generally involves a step-by-step e-commerce rollout. Find a cloud-based infrastructure and secure off-site technology resources that are designed to make expansion quick and easy.
  11. 11. 11CROSS BORDER BOOT CAMP © illycaffè s.p.a. 2016 «Materiale riservato, di proprietà della illycaffè s.p.a. Vietata la riproduzione e/o divulgazione anche solo parziale Mariagrazia Flaibani Head of Digital & CRM Business to Consumer Division mariagrazia.flaibani@illy.com www.illy.com THANK YOU!

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