Together we will learn how to stop making noise with your Facebook page. You can learn 5 tips to improve your facebook posts and grow the engagement (likes, comments, shares) you have on Facebook with your fans.

1. STOP MAKING NOISE
PRODUCE GOOD
CONTENT ON FACEBOOK
Facebook training
Selina Coworking
Manuel Antonio // Costa Rica
Marie-Eve Drolet

3. FACEBOOK QUIZ
3 TRUE OR FALSE

4. QUESTION #1
CONTENT FOR
FACEBOOK
IS HARD TO FIND?

5. FALSE
CONTENT IS
EVERYWHERE.

6. Example
Humour
Credibility
Everyday
life
Traduction M
Translation & web writing agency

7. QUESTION #2
IT’S SUPER HARD TO
GENERATE
ENGAGEMENT ON
FACEBOOK

8. FALSE
IT DEPENDS ON
THE RELATION,
THE LOVE.

9. Human
Tell the
history

10. QUESTION #3
ALL THE FANS OF MY
FACEBOOK PAGE
CAN SEE MY POST
ON THEIR WALL.

11. FALSE
ORGANIC
REACH = 2%

12. TOGETHER WE WILL
LEARN HOW TO STOP
MAKING NOISE
5 TIPS TO IMPROVE
YOUR FACEBOOK
POSTS
Perfect!!!

13. ENCANTADA!
2 YEARS IN
NICARAGUA

14. ENCANTADA!
SINCE 1 1/2 YEAR

15. 1. Why you are making noise
2. 5 tips for improve your content
3. 1 bonus just for you
MENU

16. WHY
YOU ARE
MAKING NOISE

17. Traditional Media Social
Build a relation
TOGETHER
Push / Spread
YOU TO THEM

18. SOCIAL
MEDIA IS
HUMAN

19. Traditional Media Social
Build a relation
TOGETHER
Push / Spread
YOU TO THEM

20. 5 TIPS
HERE ARE 5 TIPS
TO HELP YOU!

21. TIP #1
BUILD A
RELATION

22. IT’S THE SAME
SAME THING
THAT THE LIFE.

23. ▸ Ask question
▸ Be real
▸ Not all the time quality pics
▸ Involve them
HOW?
Creamy or traditional cabbage salad

25. 34.5% of users choose social
media as the top choice for
customer service
Sprout Social Q2 2016 Index

26. GIVE THEM
YOUR TIME,
ENGAGE.

27. 40 characters = 80%
80 characters = 60%

29. TIP #2
WE WANT TO
KNOW YOUR
STORY
Super good way to build relation

30. Cafe con Leche’s guests are part of the story.
Show your story!

32. ▸ You build the same picture,
not 1 time, but 100 M little
times
▸ Give and Take
▸ Every person is important

33. WHAT IS
IMPORTANT IS THE
WAY YOU PAINT
YOUR PICTURE.

34. WITH LOW
BUDGET?

35. WHAT IS
IMPORTANT IS THE
WAY YOU PAINT
YOUR PICTURE.
TALK WITH
YOUR HEART
BE REAL

36. Facebook videos earn 135%
more reach than posts with
only an image.
Sprout social

37. 1.8K

38. Use your phone
Video en live?
PLEASE
DON’T
FORGET

39. Some brands
reporting up to 85%
of their videos are
watched without
sound.
Digiday

40. TIP #3
KNOW WHO
YOU ARE AND
STICK TO IT

41. WHAT IS THE
MOTIVATION
THAT DRIVES
YOUR
BUSINESS?

42. Golden circle
WHY
HOW
WHAT
Simon Sinek

43. EXEMPLE!

44. GOOGLE
SIMON SINEK

45. TIP #4
KNOW TO WHO
YOU ARE
TALKING

46. ON COMMENCE
POUR VRAI!

47. WHAT IS A
PERSONA?

48. PERSONA: WHAT IS THAT?
PERSONA
▸ A persona is a fictional person.
▸ Person who embodies a target group and
summarizes its main characteristics.
▸ A persona is a typical user (an archetype)
that is used to set priorities and guide
decisions.

49. Collect Assemble Profils types
Build 2 to 4 profils
Ask
Search in your data
Think about your
client
Know their
Needs
Frustrations

51. Target good with
Facebook Ads
Know how to talk to
them
WHY?

52. Example
Who are the
personas of Cafe
con Leche?

53. Surfers on fire Active familyZen couple
25% 65% 10%
CAFE CON LECHE:
3 PERSONAS

54. WEAR THEIR
SHORT

55. SURVIVING?

57. TIP #5
INSPIRE
(OR BE USEFUL)

58. WHO YOU LIKE
TO FOLLOW ON
FACEBOOK?

59. inspire!

60. inspire!

61. inspire & useful!

62. To inspire people,
know what is your
“little something”

63. EXTRA TIP
PLAN CONTENT
PLAN YOUR
WEEK

64. 4 TYPES OF CONTENTS
Statistics
Want to loose weight
Advices Success stories
Athlete
Gary Fred
421
3
You as a model
2 personasNutritionist

65. Plan the week

66. BONUS
NEVER FORGET
WHAT THE PEOPLE
ARE DOING ON
FACEBOOK

68. ADJUST
YOUR
CONTENT

69. RESUME
5 TIPS WRAP-UP :)
1. Build a relation
2. We want to know your story
3. Know WHO you are and stick to it
4. Know to WHO you are talking
5. Inspire (or / & be useful)

70. DON’T FORGET
THAT IT’S A LONG
TERM RELATION

71. MUCHAS
GRACIAS!
marie@drolette.co