People all over the world keep claiming the money spent on advertising could have already solved global issues such as hunger, poverty. And we all know it's a utopia. But is it? Having physical connected to digital opens a bright future for corporate investment in urban improvement. Augmented reality, proximity-based technology, wearables, sensors, low-energy connectivity - these are technologies that a) promise every single thing to be an advertising media; b) solve the biggest problem of outdoor advertising - measuring ROI. This means a tree can be planted by advertiser, not the city, if it distributes information to passersby at the right time, in the right location, in the right context. The whole public areas can be renovated and improved this way. Bye-bye billboards. This presentation supports a talk given at Creative Tech Week 2016 in NYC about practical experiments taken in London in this direction, its' outcomes, specifics, and applications. More information can be found here: http://www.creativetechnologist.london/#!blog/csf4

1. MARYNA RAZAKHATSKAYA
MSC CREATIVE TECHNOLOGY
MIDDLESEX UNIVERSITY
TALKING TREES,
AUGMENTED BINS - THE
FUTURE OF ADVERTISING
MEDIA?

5. NEW BUSINESS MODELS

6. CSR - PROOF OF CONCEPT

7. TECH - PROOF OF CONCEPT
The concept behind the
Talking Tree project has been
developed to prove the
technical and ethical
capability to replace
traditional outdoor media (i.e.
billboards) with environment-
friendly green media.

8. THE CHARACTER!

9. INTERACTION DESIGN

11. THE FUTURE. . .

12. THANK YOU
FOR LISTENING!
MARYNA. RAZAKHATSKAYA@ GMAIL. COM
CREATIVETECHNOLOGIST. LONDON