SocialBrando: from an idea to acquisition RockPaperStartups 2014 en

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Mario Frančešević

SocialVrando: Ad Agency to Ad Startup to... Acquisition

Technology

SocialBrando: from an idea
to acquisition
Mario Frančešević
www.seekandhit.com
www.socialbrando.com

Facebook Ads API: only way to work with
Facebook ads

1 Billion USD in 2011 (ad spend) 7.6M USD Investment
32.5M USD Investment
others...

30$ invested in ads = Facebook rep contact

Facebook Ads
Targeting: location, workplace, age...

Result
Less than 30 USD spent, access to API approved after 2
days of advertising (compared to 8 months of failed
attempts)

Google AdWords, Campaign Monitor,
Remarketing, Beta testers, articles...

Negotiations and development at the same time
(with already existing business in the agency)

Thank You!
Twitter: @mariofr
www.seekandhit.com (agency)
www.socialbrando.com (before)
ads.socialbakers.com (now)

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