The Value of AI in driving strategy and innovation - Fom18v.fin
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AI is everywhere. But which is real AI and which is adding real value? Nextatlas is applying AI to make sense of the billions of the unstructured data coming from social-web sources. The outputs are helping big Clients to accelerate their innovation, communication and even M&A strategies.
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The Value of AI in driving strategy and innovation - Fom18v.fin
- 1. The Business Value of AI’s Divergent Intelligence AI is growing fast : What’s next for brands to predict customer needs
- 4. CONVERGENT THINKING vs. DIVERGENT THINKING Convergent thinking is the ability to answer questions correctly, is mainly a display of memory and logic. Divergent thinking is the ability to generate many potential answers from a single problem or question, shows curiosity, and ability to think “outside the box.”
- 5. DIVERGENT AI What computers lack is imagination, or rule-breaking curiosity: divergence. What if AI’s real advantage over humans was precisely its divergent intelligence—its creative potential?
- 6. OUR CHALLENGE UNDERSTANDING CULTURAL Shifts through Divergent AI
- 7. The world your competitors can’t see.
- 8. Successful Divergent AI applications in two of the hottest industries: Beauty&Cosmetics and Food&Beverage
- 10. EMBRACE BEAUTY GLOWING FEMALE LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITYINCREASE NSFW MELANIN SKIN CARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP Which are the rising divergent correlations?
- 11. EMBRACE BEAUTY GLOWING FEMALE LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITYINCREASE NSFW MELANIN SKIN CARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP Which are the rising divergent correlations?
- 12. EMBRACE BEAUTY GLOWING FEMALE LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITY INCREASE NSFW MELANIN SKIN CARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP Which are the rising divergent correlations?
- 13. EMBRACE BEAUTY GLOWING FEMALE LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITY INCREASE NSFW MELANIN SKIN CARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP Which are the rising divergent correlations?
- 14. EMBRACE GLOWING FEMALE LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITY INCREASE NSFW MELANIN SKINCARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP BEAUTY Which are the rising divergent correlations?
- 15. EMBRACE BEAUTY GLOWING LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITY INCREASE NSFW MELANIN SKIN CARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP BODYFEMALE Which are the rising divergent correlations?
- 16. EMBRACE BEAUTY GLOWING FEMALE LIPS COMMERCE CONSUMER DIVERSITY SKINCARE NUDE FLAWLESS NAKED PRODUCTS DARK LIPSTICK EQUALITY INCREASE NSFW MELANIN SKIN CARE HAIR OIL STUDY NUDES MICHAEL CLEAR BODY NSFW MYSTERIOUS GORGEOUS LIP MAKEUP BODY Which are the rising divergent correlations?
- 17. EMBRACE FEMALE LIPS COMMERCE SKINCARE FLAWLESS NAKED PRODUCTS DARK LIPSTICK INCREASE NSFW MELANIN CARE HAIR OIL NUDES MICHAEL CLEAR BODY MYSTERIOUS GORGEOUS LIP MAKEUP BEAUTY GLOWING CONSUMER DIVERSITY NUDE EQUALITY SKIN BODY Which are the rising divergent correlations?
- 18. EMBRACE FEMALE LIPS COMMERCE SKINCARE FLAWLESS NAKED PRODUCTS DARK LIPSTICK INCREASE NSFW MELANIN CARE HAIR OIL NUDES MICHAEL CLEAR BODY MYSTERIOUS GORGEOUS LIP MAKEUP BEAUTY GLOWING CONSUMER DIVERSITY NUDE EQUALITY SKIN BODY Which are the rising divergent correlations?
- 19. CONSUMER / SKIN DIVERSITY / GLOWING EQUALITY / NUDE FACT March 10th 2017 The connection between Diversity and Glow has been growing as a rising star in the last 2 months FACT April 21st 2017 Consumer and Skin share a timeline peak in Beauty & Cosmetics industry FACT April 10th 2017 The correlation of Nude and Equality in USA has been growing in the last 6 months UNDERSTANDING Connections
- 20. Cosmetics embraces multiracial diversity April 13th 2017 INSIGHT Cosmetics color choices are now consumer-driven “Nude” color is now a way to promote racial equality April 10th 2017 INSIGHT April 21th 2017 INSIGHT Evolving concepts
- 21. April 2017 50 shades of nude This trend has been growing in the last 12 months. It is experiencing a +7% growth this month. April 13th, 2017 Cosmetics embraces multiracial diversity April 21st, 2017 Cosmetics color choices are now consumer-driven April 10th, 2017 Cosmetics embraces multiracial diversity Nov 2015 Mar 2016 Jul 2016 Nov 2016 Mar 2017 Jul 2017 Oct 2017 Projecting CULTURAL trends
- 22. Business Actions
- 23. Food & Beverage
- 31. BEER dumpling BeerBot Type a message... Human: Hi ! Bot: Hi, there. It's dinner time, want some suggestions about that? Human: uh yes Bot: What's your favourite beer? Human: …. Ipa Engage Consumers
- 32. BEER dumpling BeerBot Type a message... Bot: Oh, perfect, are you in the mood for something new? Our Ipa goes perfectly with Chinese dumplings! Bot: have you tried them? Bot: If you want you can order them online here and have them by 9:15pm Bot: Cheers! Engage Consumers
- 33. BeerBot Type a message... Human: Hi ! Bot: Hi, eating something tasty? send me a pic and I'll tell what's the best beer to go with it BEER broccoli Engage Consumers
- 34. BeerBot Type a message... Bot: Looks like you're having pasta with Olives + Broccoli + Bot: Did I miss anything? ______ + BEER broccoli Engage Consumers
- 35. BeerBot Type a message... Bot: Look like you're having pasta with Olives + Broccoli + ______ +Parsley Bot: Did I miss anything? Bot: Oh, great! BEER broccoli Engage Consumers
- 36. BeerBot Type a message... Bot: Our lager would be perfect for your meal Bot: Would you like another recommendation? Bot: Enjoy! Cheers BEER broccoli Engage Consumers
- 38. OUR NEXT CHALLENGE FROM UNDERSTANDING to GENERATING CULTURAL Shifts Divergent Ai as competitive advantage booster
- 39. 80s reloaded Dapper Evening elegant Boho NEW PATCHWORK Nextatlas Style Model Fashion Timeline last 12 months PARTCHWORK STYLE Timeline last 12 months FLORAL PATTERNS
- 40. Modern Timeline (last 12 months) Nextatlas Style Model Interior Design CHINESE LUXURY CONTEMPORARY ECLECTIC LUXURY Chinese Timeline (last 12 months) Eclectic Timeline (last 12 months) MODERN CONTEMPORARY
- 41. Nextatlas Style Model Interior Design Modern Chinese Eclectic Future Trending Style
- 42. What’s your challenge? Send us an email with one word that encapsulates the problem you most often face. We’ll let our divergent AI work it and get back to you with something unexpected and useful fom18@nextatlas.com LUCA MORENA Co-Founder and Co-CEO luca@icoolhunt.com MARIO COLETTI Managing Director UK mario.coletti@icoolhunt.com Nextatlas by iCoolhunt UK Capital House, 25 Chapel St Marylebone, London www.nextatlas.com
Editor's Notes
- possiamo dire THE BUSINESS VALUE OF DIVERGENT INTELLIGENCE ?
- Da nascondere e da dire a voce
- Tutto il testo da eliminare e dire a voce allargando le immagini
- Solo titolo testo piccolo da dire a voce
- Da espandere …. Why AI is dangerous for marketing? Because lack of imagination. … Unless…… Questo ci fara’ amare dai markettari!!
- No need of this (too complicated) Point made before ….. now reveal!
- No need of this (too complicated) Point made before ….. now reveal!
- Solo titolo testo piccolo da dire a voce