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Radian6 reporting packages 1 sep 2014 - v4.0

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Radian6 reporting packages 1 sep 2014 - v4.0

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Radian6 reporting packages 1 sep 2014 - v4.0

  1. 1. Social Media Listening Reporting-as-a-Service For Radian6 Customers. Build a smarter customer journey. Date: 1 Sep 2014 Version 3.0
  2. 2. Our Agenda 1. The Problem 2. Our Product 3. Pricing and Packages
  3. 3. Sally, CMO of Air Asia in Malaysia PROBLEM: “I have a Radian6 license but I don’t know how to get the reports I need out of it easily and regularly.” The Problem for Companies
  4. 4. The Problem for Companies Roger, Head of Customer Service for CommBank Australia PROBLEM: “When there is a major customer problem I’m usually the last person to find out. We have Radian6 already, but we are not really using it.”
  5. 5. The Problem for Companies Somebody forgot to tell Sally and Roger that just like any other software, Radian6 requires trained staff and a robust process to operate.
  6. 6. Our Solution We have Radian6 Specialists, and an awesome process for Social Media Metrics and KPIs. 1. 2. 3. A Radian6 Specialist will be allocated to you The specialist will work closely with you on setting up your metrics and KPIs, and ensure Radian6 is tuned. We will use your Radian6 license Unless you have another team doing this, we can take over management of your Radian6 account. We Build a Metrics and KPI Tracking Sheet We will setup and maintain your Social Media Metrics and KPI Tracking Sheet in Google Docs every week. We will Email you Weekly The Email will include stats and recommendations, a weekly PDF Mini Brand Report, and a PDF export of all negative mentions 4.
  7. 7. Our Agenda 1. The Problem 2. Our Product 3. Pricing and Packages
  8. 8. Let’s set Social Media Metrics & KPIs! In our first call we will help you set metrics, KPIs and pick specific brand topics you’d like to listen for. Define your Social Media Metrics & KPIs We will do an initial scan of the last 3 months, and suggest realistic KPIs for: Define Key Topics We will define the 6 key Topics of your business you’d like to track, and tune Radian6 so it is listening for them. Setup Tracking Sheet We will setup your Social Media Metrics Tracking Sheet in Google Docs and give you access to it 1. 2. 3. The Tracking Sheet in Google Docs. Example Topics a Car Manufacturer would listen for
  9. 9. The KPI Tracking Sheet Every week we will update a shared spreadsheet (in Google Docs) to keep track of your social media metrics, and compare against your weekly and monthly KPIs. We set weekly and monthly KPIs together based on your historical performance Results automatically change color depending on if they are above or below the KPI. There are 4 dashboards that track different aspects of your brand.
  10. 10. Our Weekly Email Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of all your negative mentions. Our weekly email to you will look something like this. 3-page summary report. We will provide you with a list of all the mentions tagged with Negative sentiment. Attached Negative Mention Export Attached
  11. 11. The Mini Brand Report Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of all your negative mentions. CEO Dashboard Key Metrics & KPIs Audience Measurement Weekly Mini-Brand Report and Tracking $650* /per month Inclusions: • Weekly status email • Weekly Negative Mentions Report • Weekly Mini Brand Report • Google Doc Tracker updated weekly * Minimum 12 months
  12. 12. The “In-Depth” Brand Report If you need more detail and analysis, our “in-depth” report is a more detailed analysis. In-Depth Brand Report $1,250 /per report OR $12,000 for 12 reports Owned Facebook/Twitter Analysis Competitor Analysis Insights & Recommendations Spike Analysis Demographic Analysis Just ask us.
  13. 13. Our Agenda 1. The Problem 2. Our Product 3. Pricing and Packages
  14. 14. Radian6 Reporting Packages Inclusions Basic Business Pro Social Media Metrics and KPI Setting We will have an initial 1 hour call with you to discuss your KPIs and the Metrics Yes Yes Yes you’d like to track. Radian6 Tune-up Yes Yes Yes We will configure Radian6 to ensure it is accurately listening for what we need. Metrics Tracking & KPI Management Yes Yes Yes We will setup a shared Google Doc where we will track your performance against KPIs determined by you. We will email you weekly Email will have summary statistics/notifications, and: - Mini Brand Report (PDF) - Export of negative mentions (XLS) Yes Yes Yes Lets Meet Regularly We will meet with you on a regular basis to review the results, identify further areas for analysis, and define plans for improvement. - Monthly Weekly In-Depth Brand Reports We will provide you with a very detailed report on your brand, your competitors and your customers, based on social listening data. - 1/month 1/week $650/mo $1,250/mo $2,450/mo *minimum 12 month term
  15. 15. Radian6 Report Prices One-Off Bundle In-Depth Brand Report This report covers your brand reputation, crisis detection, sentiment and spike analysis, competitor analysis, demographic analysis, social media page performance and insights & recommendations. Lead Time: 72 hours. $1,250/report 12 Reports for $12,000 In-Depth Crisis Report This report helps you understand the anatomy of your crisis and what steps you should take to mitigate it. It includes crisis tracking, spike analysis, demographic analysis and insights & recommendations. Lead Time: 24 hours. $950/report 12 Reports for $10,000 In-Depth Marketing Campaign Report This report helps you understand the anatomy of your marketing campaign. It includes campaign tracking, spike analysis, demographic analysis and insights & recommendations. Lead Time: 72 hours. $950/report 12 Reports for $10,000 Manual Sentiment Cleaning Service We will assign an analyst to review your brand mentions one by one and ensure the sentiment is captured correctly. If you are showing these reports to the board they may look to see Lead Time: 48 hours. $25/hour $2,500/month
  16. 16. Social Media Listening Reporting-as-a-Service For Radian6 Customers. Build a smarter customer journey.

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