Fads are products, services, or ideas that become extremely popular for a brief period of time before quickly becoming unpopular. They generate excitement by providing a new way for people to do things but can be risky for businesses due to their unpredictability. Trends, on the other hand, represent patterns of lasting change and movement toward new styles or ideas in the marketplace over a longer period of time.

1. FADS & TRENDS

2. FAD
A product, service or idea that is extremely
popular for a very brief period of time and
then becomes unpopular just as quickly
-generates excitement
-is a new way that people are doing
2

3. 3
Hula-hoop
Rubik’s cube
Yo-yos
Virtual pets
Pokemon
Frisbee

4. Fads are so
unpredictable that they
can be a high-risk
venture

5. ”
When a fad dies, it dies
very quickly and many
businesses have been
caught with a large
product inventory that no
one wants to buy
5

6. TREND
◉ A pattern or direction in the way something is
changing; a movement toward a style or idea
◉ Has a more lasting effect on the market place
◉ Is a new “way” that people are doing
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7. 7
Organic food products
Environment Indusry
Digital touch screens in shopping malls
Email
Online banking
E-commerce