Mark Bridger - Marketing Portfolio 2014

1. Mark Bridger
Digital Marketer, Blogger, Graduate
www.mbridgermarketing.com

2. Contents
CV
Round Table - ‘Manuary’
UK Open College
Big Cat Group
Snapworx
K-Zone Magazine
Personal website / blog
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3. CV
WORK
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Big Cat Group
Marketing Intern
Oct 2013 - Jan 2014
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Snapworx Digital
Marketing Intern
Aug 2012
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K-Zone Magazine
Writing Intern
July 2012
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Blooms Garden Centre
Cash Officer
Aug 2009 - Sept 2010
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DOB: 03.03.1992
Location: Balsall Common, Coventry, UK
+44 (0) 788 2824 748
twitter.com/markbridger92
linkedin.com/in/markbridger92
markbridger1@gmail.com
EDUCATION
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University of Nottingham
2010-2013
BSc Hons Psychology
2.1
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Heart of England School
2003-2010
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A-Level
Politics - A*
Psychology - A
English Literature - B
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AS-Level
History - B
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SKILLS
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SEO
PPC
Creativity
Data Analysis
Copy writing
Social Media
Communication
Team Work
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SOFTWARE
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Content Management Systems
Google Analytics
Google Adwords
Wordpress
Hubspot
Hootsuite
Campaign Monitor
Basic HTML
Microsoft Office
Windows and Mac literate
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4. Round Table - Manuary
Client: Round Table
Campaign: ‘Manuary' - Man of the Year 2014
Location: Birmingham, UK
Date: Dec 2013 - Jan 2014
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Men’s organisation Round Table ran a ‘Man of the Year’
campaign entitled ‘Manuary’ to increase new
membership sign up and social media following.
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Participants were encouraged to submit their brave and
dedicated New Year’s resolutions to the Round Table
Facebook page. The boldest and most selfless pledges
were shared and the man with the most popular
resolution was crowned Round Table’s ‘Man of the Year
2014’.
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5. Round Table - Manuary
My involvement began in the strategy behind the campaign -
sourcing and planning appropriate social media content to build
anticipation before the competition opening. My duties also
extended to daily social media management through Facebook and
Twitter.
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The light and humorous tone of the campaign was achieved
through my unique content such as Vine videos and blogs. These
methods were chosen to encourage users to share their resolutions
online to extend the campaign’s reach.
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In addition I was responsible for sourcing relevant
external content such as YouTube videos and shareable
images, scheduling these posts and responding to engaged
users.
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Through consistently monitoring performance data I
tailored content throughout various stages of the
campaign to sustain interest.

6. Round Table - Manuary
I was tasked with writing copy for the multiple blogs published
to the Round Table website. However I was also responsible for
monitoring the success of the campaign in terms of data.
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The social media analytics were acquired through Facebook’s
analytical tools and through Hootsuite Twitter analytics.
Website performance was measured through Google Analytics.
I compiled graphs and annotations together into a client
report.
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The campaign led to a membership enquiry increase of over
500% and an increase in Facebook interactions of over 1500%.
It reached over 25,000 internet users per day through social
activity, providing a basis for continued engagement beyond
the January time frame.

7. UK Open College
Client: UK Open College Table
Campaign: PPC Advertising
Location: Birmingham, UK
Date: Jan 2014
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The UK Open College is a distance learning institution,
allowing students to gain a range of qualifications from
wherever they are in the UK. To coincide with a newly
rebranded website, the college recruited Big Cat to launch a
PPC advertising campaign.
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I was delegated the task of finding appropriate websites for
advertising space as part of a digital media plan. Available
courses range from equestrian studies to philosophy and from
warehouse management to maths, so a lot of research was
required to find appropriate sites.
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I took part in the set up of a PPC campaign through Google
Adwords, learning how a campaign is set up, monitored and
managed. Through analytical data the ad groups and ad
placings were consistently adapted to create the most
effective strategy and satisfy client expectations. In addition I
took part in several webinars enriching my knowledge of PPC
advertising.
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8. Big Cat Group
Company: Big Cat Group
Position: Digital Marketing Intern
Location: Birmingham, UK
Date: Oct 2013 - Jan 2014
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Big Cat is a Birmingham based agency providing marketing,
PR, design and events services. Notable clients include
Volvo Penta, NHS, Birmingham Children’s Hospital and
YMCA.
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This 3 month placement provided me with an insight into
fast paced agency life and handed me a variety of
responsibilities.
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Throughout the internship I learnt about SEO, PPC, various
software tools and social media, enhancing my creative,
analytical, team work and communication skills.
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My key roles included internal and client based social media
strategy/ management, blogging, creating email newsletter
briefs, inbound marketing and researching new business
leads. I also produced analytical reports on website and
social media performance, competitors and the
effectiveness of email newsletters.
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9. Big Cat Group
My daily responsibilities included managing the social media
channels for Big Cat and its affiliated accounts such as The Fair,
Hello Business and Hello Culture. The Big Cat online tone of voice is
informal yet engaging, with tweets focusing on marketing and
personality led humour. Tweets also included regular online
participation in relevant industry events.
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I also produced daily sector insight reports detailing competitors
and industry developments, client related news and potential new
business leads.
I also regularly wrote news articles and blogs for Big Cat and The
Fair. I enjoyed the challenge of copywriting to include specific
keywords and topics to engage new business leads.
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Upon my arrival, Big Cat’s Google+ account was posting one
update each day. I recognised the growing importance of Google+
and created and implemented a strategy that included
interacting with similar users, following clients and engaging
with other Google+ members.
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10. Big Cat Group
My duties also extended beyond creative tasks into software and
analytical based roles. Using CMS software such as Hubspot and
Wordpress I regularly updated the company website and learned
about the importance and practice of SEO.
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I produced various monthly reports, such as competitor reports
listing developments in competitor account wins and social media
strategy. I created website reports using Google Analytics to find
the most popular pages and behaviour of site users. I generated
social media reports using Hootsuite to identify the most popular
tweets and LinkedIn messages to adapt strategy and increase
online presence. In each of these reports, I made and
implemented clear and detailed recommendations for improving
usefulness and efficiency.
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The agency sent out monthly email newsletters consisting of
news articles and blogs mostly written by myself. I created the
brief for the design team and managed production. Days later I
used Campaign Monitor to produce a report detailing the
popularity of the newsletter and the number of opens/ clicks
for each of the links.
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In these newsletters and on the company website there was
downloadable Hubspot content used for inbound marketing. I
learnt about CTAs and landing pages and was able to see how
capturing data can lead to tailored business proposals and
specialised marketing. I was also involved in crafting new
downloadable content using material adapted from the
Hubspot library. 10

11. Snapworx
Company: Snapworx Digital
Role: Marketing Intern
Location: Manila, Philippines
Date: August 2012
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Snapworx is a digital and mobile marketing agency based in the
Philippines. I undertook work experience to understand more
about advertising, marketing and the way in which a digital
agency works.
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I was part of a client pitch based on an app for a Christmas
campaign. The client was a Motorcycle garage looking for
something different over a traditional media campaign. As part
of a team I took part in the initial brainstorming of ideas,
planning the pitch and delivering it to the client.
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I generated social media content and managed content
calendars for other clients including shops and restaurants. This
role also involved social media strategy as I had to plan the
most appropriate content for several different clients.
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At Snapworx I had the chance to learn some basic marketing
principles, gain international experience of overseas developing
markets and work in a team.
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12. K-Zone Magazine
Publication: K-Zone
Position: Writing Intern
Company: Summit Media
Location: Manila, Philippines
Date: July 2012
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K-Zone is a children's magazine published by Summit Media in
the Philippines, also published in Australia. Summit Media
publish Philippine editions of popular international magazines
such as Cosmopolitan, Men’s Health, Good Housekeeping and
Esquire.
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4 of my articles and 1 comic strip were published. The
magazine has a 300,000 monthly readership.
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I enjoyed adapting my writing style, working to specific briefs
and researching wide varying topics. It was an opportunity to
work in a team, improve my writing and communication skills
and work in an unfamiliar overseas environment. Other duties
included proof reading, publicity and playing with lego.
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The editorial team were impressed with my quality of writing
and grasp of the appropriate tone as I was asked to continue
contributing to the magazine at the end of my placement.
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13. K-Zone Magazine
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14. K-Zone Magazine
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15. Personal website / blog
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URL: www.mbridgermarketing.com
Created: March 2014
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I have recently created by own website to blog about
marketing and to showcase my previous work.
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The site is managed through Wordpress, a CMS I became
familiar with working at Big Cat.
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Social Media links are available through pressing the cog button
shown in the top right corner. These can connect visitors to my
LinkedIn, Twitter, Facebook and Instagram profiles.
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However the site is still in its development stages and I am
looking forward to adding an interactive e-book version of my
portfolio, an integrated live Twitter feed and further
embedded YouTube content as soon as possible.