Working with estate agents to help you source property deals can prove very fruitful but be aware you’ll face a lot of competition. Laid out here are some innovative strategies to help you overcome the competition and be the sourcer all the agents call.
Visit http://goliathsourcingacademy.com/session1/ to get your free copy of "Working with Agents Cheat Sheet".
For More Property Deal Sourcing Strategies, Tactics and Tips Listen To The Goliath Sourcing Academy Podcast at www.GoliathSourcingAcademy.com/podcast
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5 Ways to Build Great Estate Agent Relationships and Source More Property Deals
1. 5 Ways to Build Great Estate
Agent Relationships and Source
More Property Deals
2. INTRODUCTION
If you are going to be successful in the property sourcing
industry then you are going to have to forge great
relationships with estate agents.
This isn't a fast process and will require your significant
time investment but if you follow these 5 steps then you
will soon start to see some great benefits and deals!
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4. This isn’t going to be a quick
process, so be prepared to
play the long game.
All relationships are built on
trust and familiarisation and
this takes time to build up but it
will be very worthwhile in the
long run.
Step 1 - Put in the time
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6. It is practically impossible to forge
strong bonds with all of the agents in
your area, so put your efforts into
building the relationship with just one or
two. Pop in to meet the agents and
gauge how receptive they are when you
discuss your concepts and select the
ones that seem most likely to become a
beneficial relationship.
Step 2 - Focus on one or two agents
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7. The other reason for concentrating on
just one or two is because when you
move into direct to seller marketing, you
cut out your marketing potential if you
have a relationship with every agent. It
will obviously, affect your relationship
with them if you are going direct to seller
for properties.
Step 2 - Focus on one or two agents
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9. This might sound a bit like you’re going
too far but this really works. Whether
you take in a box of chocolates, their
favourite coffee or something else that
you discover that they like, these small
gestures will all pay off. You need to do
this consistently. If you do it around the
same time each month, this will mean
they will start expecting you and you will
start to get those deals coming through.
Step 3 - Buy gifts
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11. In between the monthly gifts, you need to
stay in touch with them so they keep you
in mind. Monday afternoon is a really
good time to do this, as they will probably
have had a catch up meeting that
morning. They will have discussed the
properties that have had viewings over
the weekend and talk about the ones that
haven’t had much interest. Once you’ve
established this routine, they’ll
automatically be thinking of you when
they’re struggling with a property.
Step 4 - Weekly phone calls
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13. To get the most out of the
relationship with agents, they have
to fully understand what you are
looking for, so you’ll need to
educate them on this.
Spend time explaining what you do
and carefully explain how it will
benefit both them and the seller.
Step 5 - Educate the agents
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14. www.GoliathSourcingAcademy.com
By following these 5 steps you will gradually build
really effective relationships with estate agents.
You will soon start to benefit from the relationship
as they start to contact you about property deals.
FREE RESOURCE
To further help you build better relationships with
estate agents download our free 'Working With
Agents Cheat Sheet'. Find it at
www.GoliathSourcingAcademy.com/upgrade01