The Ultimate Marketing Tool - iBeacon Technology.

MGA®
www.mgabrand.com
The Ultimate Marketing Tool.
iBeacon Technology
Presented by
MGA® Brand Solutions.
1

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY.
MGA®
www.mgabrand.com
https://www.youtube.com/watch?v=SrsHBjzt2E8
https://www.youtube.com/watch?v=sUIqfjpInxY
BEACON
SIZE
4-5CM
What are iBeacons?
iBeacons, or Beacons, are Bluetooth low-energy (BLE)
wireless sensors designed to provide location-based
information and services to smartphones and tablets via
an installed App. BLE technology is compatible with
Android, iPhone and all other IOS devices. iBeacons are
the ultimate proximity-marketing tool.
The beacons themselves are small, cheap Bluetooth
transmitters. Apps installed on your iPhone listen out for
the signal transmitted by these beacons and respond
accordingly when the phone comes into range.
For example, if you pass a beacon in a shop, the retailer's
app (assuming you have it installed) could display a
special offer alert for you. On a visit to a museum, the
museum's app knows your exact position and can
intuitively share detailed information on nearby exhibits.
Or finally, a stadium, the stadium/team app can take you
directly to your seat on arrival, inform you of the latest
merchandise deals, or pre-order your half time drinks.
WATCH THIS VIDEO: https://www.youtube.com/watch?v=sUIqfjpInxY
WATCH THIS VIDEO: https://www.youtube.com/watch?v=JrRS8qRYXCQ
WATCH THIS VIDEO: https://www.youtube.com/watch?v=SrsHBjzt2E8
Importantly iBeacons also provide brands unprecedented
levels of data, insight and behavioural analytics.
MGA® work with Estimote, the leading provider of iBeacon
hardware - we design and build game changing context-
aware and iBeacon enabled mobile apps, and importantly
we can either build from scratch or develop your existing
Application.
Why MGA®? We are uniquely partnered with some of the
leading software houses across Europe, Australia and the
US, this allows us to deliver back-end SDK’s (Software
Development Kits) which are case-study proven and
industry specific. This ensures we can shortcut
development time, future-proof your investment and
deliver proven deployment expertise.
What to know more? Take a look at the videos on this
slide and on the following slides to see how iBeacons can
be used in your industry…
Who are using iBeacons to date:
Beacons are already being used across the globe by:
Apple,
Virgin Atlantic
Macys
Major League Baseball (28 of 30 MLB Stadiums)
NBA
Waitrose
McDonalds
Starwood
Nivea
American Airlines.
2

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. INDEX
How can iBeacons work for YOU?
iBeacons are all-set to transform real-time marketing and deliver
exponential customer insight in nearly every industry especially retail,
events, entertainment and travel…
This document outlines how iBeacons can be used in your industry.
You can follow this document sequentially or choose to click on a specific
area of interest and directly short-cut to this section.
Enjoy!
MGA®
www.mgabrand.com
RETAIL Page 4-5
HOTELS & RESTAURANTS Page 6-7
STADIUM & LIVE EVENT VENUES Page 8-9
CASINOS Page 10-11
CAR SHOWROOMS Page 12-13
AIRPORTS & LOUNGES Page 14-15
THEME PARKS & ATTRACTIONS Page 16-17
MUSEUMS & GALLERIES Page 18-19
SHOPPING MALLS Page 20-21
FESTIVALS AND & LIVE EVENTS Page 22-23
CONFERENCES & EXHIBITIONS Page 24-25
MGA® WHAT WE DO Page 26
ABOUT US Page 27
CONTACTS Page 28
3

The primary use of iBeacon Technology in retail
is to improve customer service and increase
sales. By bringing digital experiences into the
physical world retailers can deliver engaging
content and create a next generation shopping
experience that will drive sales.
iBeacons work with a compatible app to deliver an array of
pro-active and passive content accessible to a shopper in
realtime resulting in a richer and more personal shopping
experience.
Personalised Shopping Experiences.
iBeacons on the entrance to a store allow retailers to
personally welcome each and every customer on arrival i.e.
“Hi Sophie, welcome back to H&M”. The retailer has a further
ability to personalise by creating a innovative cross-platform
retail environment. Ability to tap into a customers on-line
profile in realtime in order to provide targeted promotions and
discounts in store. i.e. items recently searched on-line, items
currently sat on their in-App wish-list or perhaps items
complimentary to a historic purchase in-store or on-line.
In addition iBeacon Technology is not all about simply
gunning for the sale. For example a fashion retailer can add
value in-store by showing a shopper the latest outfits or
celebrity styles featured in leading fashion blogs and
magazine articles. This could be suggestions to “complete
the look” by notifying which shoes go great with which
trousers, which bag, which top... all items available in store.
Another example might be the DIY store - as a retailer you
can provide shoppers with design tips and seasonal projects
for the home or garden - all of which they can complete
using products in store. These are all examples in
deployment designed to drive sales and make a store more
engaging.
Drive Customer Loyalty
Furthermore iBeacon technology can add another level to a
brands loyalty program i.e. customers can earn points for
entering a store or dressing room area. If a product that a
customer tries on doesn't meet his or hers requirement an
beacon enabled App can present alternative products and
furthermore indicate where they are in-store. In addition, with
the simple press of a button a customer can instantly request
assistance from a store member. Finally, most retailers send
weekly emails on flash sales or offers with bonus points for
loyalty card holders. All too often however, customers tend to
forget about it when they are busy shopping in-store, with
iBeacons retailers can notify customers about deals as soon
as they enter.
Optimize Merchandise with Analytics:
Importantly, Beacons also provide retailers with endless
opportunities to collect massive amounts of untapped data.
For example retailers can determine heat maps and traffic
patterns in-store using micro-location information.
This can help retailers choose locations and optimise store
layouts and product placement based on navigational patterns.
Obtain Further Customer Insight Analytics
Furthermore realtime analytics allow retailers to know exactly
who is in the store at anyone time. As such data can be drawn
down to provide detailed information for future sales, customer
targeting, additional advertiser revenue and if appropriate sales
team follow-up.
Enable Cashless Payments
Beacons can be used in-store to allow shoppers to buy a
product in real time using a mobile device without having to use
physical payment options such as cash and credit cards.
Retail ROI Opportunities.
• Immersive customer in-store experience and ability to
directly drive footfall.
• Enhanced consumer data, behavioural insight and
measurement.
• Increase sales and average order value
• Additional in-App revenue stream opportunities.
• Realtime cross-channel shopper enablement
For more information please get in touch:
studio@mgabrand.com
 
 
4

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY: RETAIL.
MGA®
www.mgabrand.com
5

Guests visiting hotels and restaurants expect
customer service at a high-level. They like staff
to know their name, their favourite room, and
when dining their favourite food and where they
like to sit. This aligns perfectly with
hospitalities goals that demand superior
customer service.
When staying in a hotel most travellers are actively looking
for restaurant recommendations, great local bar spots and
things to do. As a hotel chain you can offer exclusive
localised experiences including food and beverage, golf and
spa deals to their members. Overall the positive outlook for
hotel and restaurant operators is that they can track whatever
results you trot. Allowing them collectively and/or
independently to grow their connection to their customer.
iBeacons can notify a restaurant when a customer is near so
that the host or hostess will be ready for you with a
personalised welcome when you arrive. Beacons can inform
the the host/hostess of dietary requirements, favourite wines,
again, your favourite table. If the customer is running late or
something comes up, they can simply and easily send a
quick message to the restaurant to let you know.
How can hoteliers put iBeacons to use:
Guest Check In
Imagine a guest walks into your hotel lobby, and receives a
‘check-in’ push notification on the hotel app. The push
notification shows the reservation and the guest has digitally
checked in. The app has already retrieves their personal
details from the time of booking the room and as soon as he/
she walks into the lobby, within the range of the beacon placed
there he/she is recognised. This gives the guest a great
hassle-free experience as soon as he enters the hotel
Keyless Entry
When a guest has digitally checked in, a signal is sent to their
smartphone via the app allowing them to bypass the front desk
and proceed directly to their room. An iBeacon picks up the
guest’s phone when in close proximity and unlocks the room
door - delivering an intuitive and efficient guest experience.
Finding Bedrooms & Hotel/Resort Navigation
The exact location of a bedroom, the whereabouts of the spa,
the pool, the restaurants are a commonly asked question for
hotel staff members. Similar to GPS, iBeacons enable guests
to navigate a resort using their smartphone. Mobiles devices
can be used to determine the position of a guest in a large
hotel or resort, and direct them to a chosen location.
In-Room Controls
iBeacons can also sense when a guest is in their room and
enable a new set of services on his or her mobile device i.e.
control the lighting, temperature, the TV, even access room
service to place an order.
Check-out:
On the last day of their stay, guests can be sent a push
notification giving them an option to either extend their stay,
or to check out digitally. Check-out can be done without the
need for a front-desk assistant. The whole process is
seamless and hassle-free.
Upgrade & Upsell:
iBeacons can also be used to offer a guest options for room
upgrades. Discounted upgrades to superior rooms when
they enter the hotel premises.
Analytics:
Hotels can use beacons for gathering data:
(i) Gain Customer Insights: Beacons can be use to improve
the overall guest experience. By outfitting your property
with beacons at the pool, bar, restaurant, lobbies, and
other areas, you can identify the profit centres and time
spent by guests in these areas.
6

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. HOTELS & RESTAURANTS.
(ii) Staff Productivity: The presence of housekeepers and maintenance crews
could also be logged by beacons. Alerts can be sent if speciﬁc areas have not
been serviced per schedule and used as a way to measure productivity or adjust
schedules to maximise the productivity of your workforce.
iBeacons can also be used for scheduling the cleaning of rooms. Using
information from beacons, you can ﬁnd which rooms are ready for cleaning. The
rooms of the guests which have checked out, or are not in their room. Make this
information available to the cleaners and they never have to knock on a door and
disturb a guest again.
Future Implementations:
Because the travel experience doesn’t just take place in a hotel - operators can
also provide guests with wearable beacons that they can put on their wrist for
when they are moving around town these can alert them of any ‘travel friendly’ hot
spots – a local pub, a restaurant or a community centre. Connecting the hotel app
on a guest’s smartphone with iBeacons is the equivalent of giving each of your
guests a dedicated ‘personal concierge’ experience.
For more information please get in touch: studio@mgabrand.com
MGA®
www.mgabrand.com
7

The primary goal within a sports stadium or live
event venue is to engage and entertain an
audience - fans, sponsors and stakeholders
alike. The live environment is evolving however
and growingly people are glued to smartphones
throughout these live experiences. So how do
we connect the physical world with digital
experiences in order to maximise engagement.
iBeacons, combined with an App allow you to capture fans
attention at a whole new level, allowing you to engage them
with relevant realtime content and provide entertainment that
will keep them coming back.
Here are a few examples of how stadiums or live event venue
might put iBeacons to use:
Time Based Fan Experiences
Upon entering the stadium a fan receives a push notification
on their smartphone “WIN VIP Seats for todays match!”.
Once ‘clicked' the link takes them to a sponsored page, and
competition to WIN upgraded tickets for todays game. Using
iBeacon Technology this competition could be sent out to the
first 100 fans to enter the stadium and as part of a sustained
incentivisation programme be used to change behaviour and
entice early entry and drive onsite spend.
Personalised experiences based on time will prove key for
stadiums and event venues in the future. Further examples
might see the first 20 people to enter a stadium/live event
venue offered a chance to “come and meet an ex-pro/
celebrity”, or the first 500 people in the stadium offered 1/2
price drinks for the first hour prior to kick off. This sort of
realtime money-can’t-buy experience creates a unique
match day experience and furthermore can exponentially
adds value for associated sponsors and stakeholders.
Seat Location
Considering the enormous size of some stadiums and
venues, it is quite common for visitors to lose their way while
trying to locate seats. Using iBeacons the only thing needed
is a smartphone and an app - with beacons installed around
a venue, using GPS fans can easily be guided to their seats,
the nearest bar, restaurant, corporate box, toilet etc…
Smart Venue Solutions
In sport most games have the problem that there is only one
break or one interval and that means thousands of people
having to buy food and drink within a duration of 10-15
minutes and as a fan all to often we find ourselves in a long
queue. This problem could be solved with beacons, by
placing ibeacons next to each kiosks you can monitor how
many people that have the App are close to it. Make this
information available to fans in the App and distribute fans
evenly across the stadium. This will result in more sales and
a better on-site experience for the fans.
Promotions, Loyalty & Game Changing Analytics.
Venues can have a one-time visitor or passionate fans that
never miss a game. Both types need to be treated uniquely.
iBeacons mean you can register how many times a fan has
been in the range of a specific beacon. If it’s their first game,
you could offer a discount on future tickets, a frequent visitor
could be rewarded for his loyalty with a beer at the pub/bar
he prefers. There is a plethora of data and behavioural
analytics available to download in sectioned reports to
provide all important insight.
Sell Merchandise
iBeacons have the potential for creating additional revenue
for venues via mobile-based sales of merchandise or food.
You can use beacons to alert fans about the arrival of new
merchandise they can directly buy on their phone and pick
up from the on-site fan shop.
Further Implementations
Cashless Mobile Payments. Social Seating or Realtime
Gamification i.e. the fan that has attended the most games,
seen the most goals/runs/tries can earn points on a public
leaderboard and compete with other fans to officially
become the teams ‘Greatest Fan’.
8

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. STADIUMS & LIVE EVENT VENUES
In short iBeacon deployment is a unique engagement tool and
opens up a series of additional revenue streams for venues and
brands alike. Such is the case 28 of the possible 30 Major
League Baseball (MLB) stadiums in the US have already
installed iBeacons on-site.
Brand/Venue Beneﬁts & ROI
• Increased on-site spend and dwell time.
• Enhanced fan data & behavioural insight
• Additional sponsor assets, revenue generators and
measurement capability,
• Increased app downloads and delivery of additional
associated revenue streams,
• Cashless Payment systems and reduced overhead.
• Additional cross-channel advertising opportunities.
studio@mgabrand.com
MGA®
www.mgabrand.com
9

Over the years many casinos have learned that
investing precious resource into providing
excellent customer service will help them
achieve what every casino wants from their
customers – lifetime loyalty. No one plays a
bigger role in that than a casino operator.
Smart Venues
iBeacons have the ability to read customer information such
as his or her name, photo ID, profile information and personal
preferences like favourite drink, favourite game, etc.
Such important information about a customer means you can
greet your valued customer by name and provide them with
a VIP experience that makes the customer feel comfortable
and happy. For example, when a VIP customer walks in, you
could send a message, alerting your staff to greet your VIP
guest by name and with his or her favourite drink.
Navigation
By installing beacons at critical locations inside a casino,
such as the poker room, the bars and restaurants, guests
can be easily guided to their gaming tables. iBeacons do not
rely on Wi-Fi or GPS (that require an internet connection). The
only thing that a user needs is a bluetooth-enabled
smartphone with the app of the casino they are visiting.
Contextual Relevancy
Well-timed, contextually relevant push notifications also have
a great impact on consumer behaviour. When used along
with apps that have utility, beacons are reported to drive
500% increase in interactions compared to standard push
notifications with location relevancy.
Casinos can easily take advantage of this by deploying
beacons at different locations within the venue and using
them to engage with customers based on their gaming and
visitation behaviours.
For example, when a guest who isn’t a part of your players
club walks in, you can send a notification on the benefits of
joining the club and instructions on where to sign up for it.
Moreover, you could also monitor the time spent by a
particular guest at your casino and then send them an offer
they can’t refuse to extend their stay, just about 10 minutes
before the time that he or she usually leaves.
3. Enhanced Customer Loyalty
Today, consumers’ decision to buy and interact with a casino
is often based on the ability of the brand to reward them for
the time and money spent. This is one of the main reasons
why customer loyalty programs that reward customers for
staying loyal to their casino have steadily gained popularity.
Using beacons, casinos can intertwine their loyalty programs
with the needs and preferences of their customers by
rewarding them with loyalty points for their purchases at the
retail stores and restaurants within the property. Furthermore,
it also helps them provide customers with offers and
recommendations based on their previous purchase history.
Resultantly, beacons provide casinos with the ability to meet
each customer’s individual needs, understand their unique
footprint, and use it to customise specific opportunities and
experiences for each of their customers.
studio@mgabrand.com
10

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. CASINOS
MGA®
www.mgabrand.com
11

The primary use for iBeacon Technology in car
showrooms is to improve customer service and
increase sales. By the use of iBeacon
technology dealerships can create unique
customer experiences that can exponentially
impact bottom line sales.
Below are just a few ways in which this technology might
work for you…
Create a Personal Experience.
iBeacons on the entrance to the showroom can enable you
by name, to welcome each and every customer on arrival.
Furthermore, realtime profiling allows you to send out
targeted information to the customer during their visit. i.e.
specific vehicle interest, promotions, offers, even information
complimentary to a customers recent historic searches on-
line, or those actions undertaken/enquired upon when last in
the showroom.
An iBeacon enabled showroom is all about customer service
and creating a unique customer showroom experience. Once
deployed, this state-of-the-art proximity marketing tool can
roll-out beyond a showroom environment and into exhibitions,
motor shows, launch events, ride ’n’ drives and scheduled
mall activations. iBeacons allow you to exponentially market
products, services, promotions, and flash-sale opportunities
to customers in a rich, engaging and personal way.
The Smart Showroom.
iBeacons create “Smart Showrooms”. As a customer opens
the door to a given car in the showroom iBeacons can unlock
information and deliver them engaging content via their
smartphone: photos, videos, performance stats, and facts
even reviews from leading automotive blogs and magazine
articles to a customers smartphone. Furthermore the
customer can delve-deeper with the ability to review
upgrade options, current deals, dealership finance
packages and service plans. The customer experience is
further enhanced as with a simple press of a button they can
alert assistance from a salesperson in order to book a future
appointment, arrange a test drive or close on a sale.
Showroom Stock Analytics:
In addition, Beacons can also provide dealerships with
endless operational data. For example you can determine
traffic patterns into a showroom using micro-location
information. Whats more optimise showroom layouts with
primary product-placement spots based on heat map data
and customer navigational patterns. Such insight allows
dealerships to track an array of data in realtime, monitor
sales or potential over-stock and roadmap tactics to address
such challenges well ahead of time.
Customer Insight Analytics
In addition realtime analytics allow you to know exactly who
is in the showroom at anyone time: a customers profile,
recent in-app internet search history, previous purchase
history or sales cycle status. Furthermore end-of-day
behavioural analytics can create daily reports on who has
visited that day, dwell time, which areas in the showroom
they spent most time, which model(s) they were looking at,
actions undertaken etc etc. All such data reports provide
targeted information for the dealership sales team.
Customer Loyalty
iBeacons can also provide some serious horsepower to your
loyalty program or act as the backbone to developing
something new. Imagine the ability to reward points for
actions and advocacy i.e. loyalty points for visiting the
showroom, booking a test drive, making a referral or
completing a sale. These points can be redeemed for
discounts on servicing, for 3rd party affiliate offers, or
perhaps discounts on accessories and merchandising.
Cashless Payments
Finally, moving forward Beacons can be used in the
showroom to allow customers to buy a product using their
mobile device and without having to use physical payment
options such as cash and credit cards furthermore this
technology could even be used for gifting merchandise.
12

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. CAR SHOWROOMS
MGA®
www.mgabrand.com
Automotive Showroom ROI Opportunities.
• Immersive customer showroom experience & increased footfall.
• Enhanced customer data & behavioural insight.
• Revenue stream opportunities and measurement capability via your App
• Unique cross-channel sales opportunities: On-Site > On-line.
• Off-site Proximity Marketing Capability - Live Events. Exhibitions & Malls.
13

When it comes to the airport environment,
there’s an comprehensive opportunity with
iBeacons to drive a sustained connection with
travellers throughout their respective journeys.
iBeacons offer a very unique and compelling solution -
allowing airports, airlines and lounge operators to think in a
whole new way about how they communicate and share
information with travellers and different stakeholders.
Below are just a few of the game-changing ways in which
iBeacons are being installed through airports, airlines and
lounges that can change the way we travel:
Personalised Messaging & Realtime Notification:
iBeacons offer the ability to welcome guests on arrival.
Passengers walking into the airport can receive information
on airline check-in counter numbers, further Beacons can
also be placed at key touch points such as: bag drop and
passport control all designed to ease navigation.
Flight information:
Further to checking in, passengers can receive personalised
flight information, such as boarding time (see image above)
gate number and distance from current location allowing
them to relax, shop and enjoy with peace of mind.
Baggage Drop & Collection Points:
Passengers walking past beacons can also be informed of
baggage drop-off, or on-arrival of collection carousels along
with the time prior to arrival of bags.
Duty Free Shopping:
When it comes to shopping iBeacons can also send special
offers and promotions to passengers walking through the
Duty Free sections. Personalised offers based on loyalty
points or purchase history or further still a passengers ‘club
status’ could also be devised.
Currency Exchange:
Passing by a currency exchange counter? Frequent Flyer/
Airline/Lounge Club Members could be offered a special %
commission otherwise unavailable to standard travellers.
First Class Passenger Travel:
Further personalisation for certain travellers might also
include notification for a Club Passenger of an open
appointment in the Club Spa or an instant upgrade
opportunity.
Passenger Location:
In case a passenger is late getting to the gate, beacons can
provide an alert to the passenger and, based on their current
location, offer a guided path to a designated gate in order to
meet their boarding time.
Real-time Navigation & Announcements:
In respect of navigation, iBeacons can also inform
passengers of the nearest cafe, restaurant, duty free
shopping, toilets or perhaps baby changing facilities.
studio@mgabrand.com
14

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. AIRPORTS & LOUNGES
MGA®
www.mgabrand.com
15

iBeacon technology enables theme parks,
aquariums and zoos alike to offer their visitors
a more seamless and personalised experience.
Such is the appeal, early adopters in the US
include LA Zoo and SeaWorld Orlando.
Interactive Content.
SeaWorld use the motto "Put the park in your pocket”—
sending visitors promotional offers, information about animals
and conservation status, basic park information and a GPS-
like map to help guests navigate the park or even figure out
where they parked their car. The park also use iBeacons to
deliver location-specific special offers from gift shops and
restaurants when individuals come close to establishments.
Family Games & Scavenger Hunts
Additional experiences such as games proximity based
scavenger hunts using iBeacon technology are proven to
enhance the visitor experience within a family entertainment
environment bringing fun and entertainment for all.
Beat The Queues
Placing iBeacons in the queuing areas for each ride allows
operators to monitor how many people that have the App are
within proximity. By making this information available to
visitors in the App they can ‘beat the queues’ and determine
which rides to head for within the park and at what time.
Visitors can even trigger notifications from their smart phone
in order to monitor up-to-the-minute ride queue times.
Whats New? Whats On?
Visitors can also find information, photos and watch videos
about a ride or perhaps an up-and-coming show or
attraction.
Schools & Education
For schools an iBeacon enabled App can also be used as an
education tool, for example within a Zoo environment
students might be tasked with finding all-important animal
stats and facts such as the origins of certain species and
how it lives in the wild?
Navigation
Once a visitor decides upon a plan for the day iBeacons can
further help by helping visitors find the fastest route around
the park and navigate them to desired locations within a
resort.
Analytics
Beacons furnish operators with unrivalled data, Operationally
beacons can work in realtime to recognise hotspots and alert
security staff about locations that are overcrowded and prone
to security breaches. From a marketing perspective operators
can create reports that track behavioural patterns to, for
example, establish popular attractions by demographic, age,
or gender. Furthermore iBeacons have the ability to create
heat maps of activity, track individual dwell time and ascertain
vital information such as the most popular entertainment,
character shows, retail outlets, restaurants, even car parks and
entry/exit gates
Additional Opportunities:
There are many other different ways in which theme parks,
zoos and aquariums can integrate beacons with their mobile
strategy to offer their visitors enhanced features such as:
• Improved Parking Facilities.
• Easy Purchase & Upgrades.
• Disability Support.
• Lost Children.
• Cashless Environments.
• Social Integration.
• E-Tickets/ Wristbands
studio@mgabrand.com
16

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. THEME PARKS & VISITOR ATTRACTIONS.
MGA®
www.mgabrand.com
17

Visiting a museum is no longer a one-sided
experience. Museums and galleries can now
benefit from iBeacon technology as the latest
tool in location based communication.
Smart Solutions for Smart Venues
iBeacons heighten visitor engagement, create personalised
interactions and take content delivery to the next level.
Venues can now re-shape the visitor experience by creating
a unique ‘smart-space’. For example visitors can travel
throughout a museum or gallery environment using their
smartphone whilst being sent pinpoint proximity-based
information by a network of small beacons. The result is a
richer and much more intuitive visitor experience.
Beacons can be placed in public areas for mass broadcast
or beside particular exhibits to send targeted information to
exhibit viewers. Upon detecting a beacon, a notification or
action is triggered on the visitor’s device directing them to
specific information or a place within an app on their device.
A Unique User Experience
Using a beacon enabled App you can ascertain exactly
where a visitor is in order to send relevant information
throughout an exhibit. For the visitor, instead of searching
through an audio tour for the right section, the app can
intuitively pinpoint their location and trigger different and
more dynamic content relating to their geo-location. For
example you might relay a video of an artists, his/her life and
influences for the painting.
Art and science is strongly influenced by the time period in
which it was formed - beacons can provide relevant
historical event notifications to highlight what was happening
in the world during that time - from food shortages, to gold
rushes, the ice age through to the renaissance - insight into
the the period of time provides guests with a deeper and
more immersive experience during their visit.
Environmental Design
iBeacon technology does not only deliver location-specific
they can passively gather data and gain insight on visitor
behaviour allowing for improved exhibit locations and
museum layouts that enhance the overall visitor experience.
For example you can ascertain whether an exhibit is popular
by itself or because of its placement at a particular location.
You have the ability to assess the most crowded spots, track
dwell times and collate invaluable data about how long
visitors stay in each area. You even have the ability to track
individual behaviour metrics such as time spent in each
section, areas and exhibits of particular interests, gift shop
purchases realtime and history.
Gamification: Schools & Education.
iBeacon technology can also help extend dwell time in a
museum or gallery. As part of a schools and education
programme venues can develop a ‘treasure hunt’ style
activation. Digital beacon technology can start a journey
whereby clues can pop up in every corner of a building
driven between hotspots to collate information and content.
These initiatives can ensure participants are entertained,
educated and enticed into spending more time exploring and
learning than ever before.
In summary iBeacons provide Museums & Galleries multiple
benefits and potential ROI opportunities:
• Increased dwell time.
• Enhanced visitor data & behavioural insight
• Sponsor assets and measurement capability,
• Schools & Education value add Initiatives.
• Venue Navigation & Geo-location Capability.
studio@mgabrand.com
18

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. MUSEUMS & GALLERIES.
MGA®
www.mgabrand.com
19

The world has changed, the shopping mall is no
longer a place just to shop, malls have become
destinations. In choosing where-to-shop people
now actively seek an experience, people want
to be entertained in a place where food can be
eaten and clothes can be worn.
This is not the only behavioural change… we now live in a
world whereby people like to research purchases on-line
(retail has seen a sharp rise in cross-channel commerce - set
to grow to five times the size of e-commerce by the end of
2015). For Malls here lies a huge opportunity with the
deployment of iBeacons and the ability to connect the
physical world (going to the mall) with realtime digital
interactions, creating a unique game-changing shopping
experience.
Mall & Retailer Benefits: In depth Analytics.
Malls spearheading a unique beacon program are creating
huge value with the ability to promote multiple brands and
exponential added value for retailers. Personalised data built
on factors such as: user purchase history, past preferences
and time/money spent at the mall. Such analytics provide all
important insight, data and promotional assets that can be
up-sold as a premium feature to brands and retailers with
presence in a mall.
Consumer/Shopper Benefits: Points & Loyalty
By having a dedicated App integrating iBeacons shoppers
can enjoy significant benefits and a wholly immersive
shopping experience. Experiences such geo-targeted offers,
time-based deals, even loyal point rewards for brand
interaction i.e. earn points for entering a zone, a store,
attending an event, trying something on and ultimately
making a sale…
Mall Navigation
Beacons can importantly help shoppers navigate around the
mall, find stores, food outlets, lifts, parking, nearest toilets,
baby changing facilities etc. Beacons tell shoppers where
they are and direct them to their desired location.
Special Events/Celebrity Appearances. Operations.
Beacons can also be used to send notifications to customers
about a special event, a celebrity appearance, a flash sale or
a book-reading session by an author that is about to
commence. When it comes to special events iBeacons can
aid logistics and management by providing operators real-
time analytics enabling them to detect hotspots and send
alerts to security personnel regarding locations that have
become overcrowded or susceptible to a security breach.
Next Generation Parking Solutions
Finally, finding a parking space (or even your car at the end
of the day) can often end up being a taxing task within a mall
environment. Generally Malls are limited in ways in which
they can let shoppers know if a car park is full before they
enter. Resultantly, most visitors end up circling round and
round in vain looking for a spot. However with beacons, as
soon as a visitor enters the perimeter of the mall they can
receive a notification with regard to the number of parking
spots available. Furthermore beacons can direct shoppers
straight to the nearest spot taking into consideration personal
needs such as parent and child, disabled or valet
requirements. Once a visitor is parked they can also log their
exact location so they can easily guide themselves back to
the car after a busy day.
In summary iBeacons provide Shopping Malls with multiple
benefits and potential ROI opportunities:
• Enhanced Visitor Experience.
• Increased on-site spend and dwell time.
• Enhanced consumer data & behavioural insight.
• Additional sponsor revenue streams and measurement.
• New advertising revenues.
• A unique cross-channel shopping experience.
studio@mgabrand.com
20

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. SHOPPING MALLS
MGA®
www.mgabrand.com
21

iBeacon deployment at music festivals provides
a next generation solution to help with
navigation through a festival site, picking up
detailed performance times and providing
realtime information for the festival goer.
Furthermore for the organiser benefits the data
gained is invaluable.
Organiser Analytics
Organisers can learn what people love to do right upon
entrance: which stages have the most loyal fans, which
stages have the most fans in common - all of which enable
organisers/sponsors to obtain data for immediate and future
events and enhance sponsorship value and exponentially
drive brand activation activity. Typical data consumed can
outlay:
• The most popular stage?
• Average time spent in a VIP area?
• How many people visited a VIP area?
• The number of notifications each devise received?
All of which can be further visualised using heat maps for
post event evaluation.
Fan Benefits
Within a live music festival environment iBeacons can be
placed throughout a festival site and integrated into an App.
Users of the festival App can benefit from the location based
info i.e. who is currently playing, and happenings currently
going on, or scheduled, around the site. Simultaneously
organisers are able to gain unrivalled insight allowing them to
understand behaviours and how to improve the festival
experiences for visitors next year.
Special Gigs & Secret Venues
Specific beacons at certain times can unlock content and
notify festival goers of “secret” performances or exclusive
happening such as locations for celebrity interviews.
Loyalty Programs During a Festival
iBeacons can offer rewards for brand or band interactions i.e.
If you visit a specified area 10 times you can get a free prize
at the bar. Or, if you have been all the way at the front of the
mainstage for 3 days in a row, you can claim a hardcore
festival fan t-shirt or discount on merchandise.
Friend Finder 
iBeacons can allow Festival goers to see the most recent
location of Facebook friends or contacts at the festival/event.
Games & Scavenger Hunts
Gamification is a huge draw in a festival environment, in 2015
at SXSW there was a Scavenger Hunt using iBeacons to
encourage audience goers to explore all areas of the festival.
with prizes of offer such as merchandise or VIP passes for
achieving certain activities.
Transportation/Shuttle Tracking 
At larger Festivals beacons can also allow festival goers to
track shuttles and find the different lines running throughout a
festival site.
studio@mgabrand.com
22

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. MUSIC FESTIVALS & LIVE EVENTS
MGA®
www.mgabrand.com
23

iBeacon technology is set to be a top trend in
shaping the exhibition and conference market
in 2015 (meetingsnet.com). iBeacons provide
unique ways to collect attendee behaviour data
and generate “heat maps” based on reg card
swipes at various entrance portals and booths.
This data helps show organisers see what’s hot and what’s
not so they can better plan their future expo halls.
Exhibition & Conference Organiser - Benefits.
Exhibition organisers spearheading a unique beacon
program are creating huge value for exhibitors with the ability
to promote multiple brands and deliver exponential added
value with strategically placed beacons on exhibitor stands
Conference and Exhibition organisers alike can learn more
by inviting delegates and attendees to create individual
profiles and personas that outline their interests.
Delegate & Attendee Benefits:
Personalised Profiles enables organisers the ability to cut
through the clutter and direct relevant information specific to
the delegate and create a truly personal experience.
A Personalised Welcome
iBeacons mean you can create a personalised welcome
message for attendees on arrival, even highlight coupons
and delegate promotions on-site i.e. “Why not start your day
with 25% off your coffee compliments of <Event Name>”
Show Navigation
An iBeacon enabled App means attendees can navigate
around a show in the same way they would use their sat nav
in a car. Current GPS technology doesn’t have the accuracy
for this purpose, but iBeacons are accurate to just a few feet.
Paperless Environment.
iBeacons will aid organisers and attendees alike to go
"paperless" - meaning delegates can collect keynote
presentations or digital brochures from exhibitors, and
download recorded talks in real time.
Interactive Content.
Using beacons organisers can additionally create unique
interactive features within an event app. For example during
the conference delegates could share a second screen
experience with a keynote speaker. The "Keynotes" can send
live content to delegate phones throughout the presentation.
This could be anything from:
• Connect with the speaker on Twitter,
• View a video
• Download a White Papers
• Find an awesome blog post.
Gamification
Finally iBeacon technology enables organisers the ability to
create fun and engaging gamification elements, for example:
(i) Interactive Voting Walls: Interactive AV
messaging walls in public areas designed to create
debate on hot topics.
(iii)Hidden Content: With multiple beacons hidden
around an event space or networking area
delegates can be encouraged to network and
share information. The goal is to unlock hidden
content and win a prize. This activation provides
the perfect environment for attendees to network
with speakers, exhibitors and fellow delegates.
Sponsorship Opportunities
Finally an iBeacon enabled event app delivers additional
sponsorship opportunities and the ability to push sponsored
content to relevant parties i.e. advertorial and video.
studio@mgabrand.com
24

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. EXHIBITIONS & CONFERENCING
MGA®
www.mgabrand.com
25

DIGITAL SOLUTIONS: iBEACON TECHNOLOGY. WHAT WE DO.
MGA®
www.mgabrand.com
What we do.
MGA®, with our global technology partners we provide unprecedented case
study experience relevant to your next project.
As such we are able to offer a proven track record for some of the most advanced
and innovative digital solutions within a series of different environments.
MGA® deliver:
• Unique creative and environmental design expertise.
• Next generation control of logistics, content, data and behaviours.
• Seamless Integration
• Fail-safe systems
• Real-time reporting tools, inc up-to-the-second information and reporting.
• Significant cost savings from greater efficiencies
MGA® provide you with everything you need to deliver highly targeted, proximity-
based content through a mobile app. We have a team of leading mobile experts
ready to help define and build your iOS/Android app or seamlessly transform your
existing application. MGA® also handle your beacon management requirements for
on-site planning, distribution, setup, and assigning dedicated locations and zones
within your environment.
26

27
About Us.
MGA® is a brand solutions consultancy working primarily across the UK and Middle East markets.
MGA® work with leading brands, and operate as a partner consultancy to some of the foremost advertising,
marketing and media agencies.
MGA® offer four primary areas of expertise:
• Digital Solutions
Website/App Design & Build. RFID/NFC/iBeacon Technology deployment.
• Brand Experiences & Live Event Consultancy
Design, Build & Production.
• Design & Branding Consultancy
Brand Development: Logo Design, Brand Guidelines & Asset Creation, Marketing Collateral & Brand Roll-Out.
• Social Media & On-line Communications Consultancy
Planning & Managing Campaign & Editorial Content. Content Creation (Photography, Film & Video). Reporting, Insight & Analytics.
MGA®
www.mgabrand.com

MGA®
www.mgabrand.com
CONTACT US:
MARK GUNNER, DIRECTOR.
London Ofﬁce: TEL: +44 (0) 207 193 5593
Doha Ofﬁce: TEL: +974 4467 2486
EMAIL: mark@mgabrand.com
-
studio@mgabrand.com
www.mgabrand.com
28

The Ultimate Marketing Tool - iBeacon Technology.

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