A Primer on Social Media for Business
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Do you know how your customers are using social media and the Internet? Social media supports SEO (search engine optimization) and together they point the way to your business so customers can find you! Learn more in this presentation.
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A Primer on Social Media for Business
- 1. MARKITECT Mark Johnson FAIA|AIBD|CKD A Primer on Social Media for Business " " Mark Johnson FAIA | CKD | AIBDMark Johnson FAIA | CKD | AIBD
- 2. MARKITECT Mark Johnson FAIA|AIBD|CKD • Do you know how your customers are using the Internet and social media? 1. Are they using social media to communicate with family and friends? 2. Are they buying online? 3. Are they using the Internet for research? Can you answer these questions?
- 3. MARKITECT Mark Johnson FAIA|AIBD|CKD The answer… • Most customers are doing all three! • That makes a high ranking for search engine optimization (SEO) extremely important • Social media points the way to your business so customers can find you
- 4. MARKITECT Mark Johnson FAIA|AIBD|CKD Twitter can amplify all social networks to drive click-throughs and views Pointing the way to your business… Website / Blog
- 5. MARKITECT Mark Johnson FAIA|AIBD|CKD Social Media supports SEO
- 6. MARKITECT Mark Johnson FAIA|AIBD|CKD A multitude of Social Media options
- 7. MARKITECT Mark Johnson FAIA|AIBD|CKD What do most people use? Google+ 327 Million Tumbler 300 Million Twitter 240 Million LinkedIn 184 Million Instagram 150 Million Pinterest 50 Million Facebook 1.16 Billion YouTube 1 Billion BusinessInsider.com - Fall 2013 Report -Monthly Users
- 8. MARKITECT Mark Johnson FAIA|AIBD|CKD • Twitter - I’m working on a #Project • Facebook - I ‘like’my project...I invite you to ‘like’it too • YouTube - Watch me work on a project • Google+ - My Circle of Friends do projects too • Tumbler - See my projects on a micro-blog • LinkedIn - My skills include creating projects • Instagram - Here’s a picture of one of my projects • Pinterest - Here’s a pretty collection of my projects What’s the difference in networks?
- 9. MARKITECT Mark Johnson FAIA|AIBD|CKD • Where do your customers hang out online? • Research your competition 1. What are they doing and what’s the result? 2. When are they posting? 3. How often do they post? 4. What content are they posting on various networks? How do I decide which networks to use?
- 10. MARKITECT Mark Johnson FAIA|AIBD|CKD Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Search Rank Website 1 1 1 1 1 1 1 LinkedIn 4 na 2 2 na 5 2.7 Wikipedia 2 2 na na 3 2 3.6 Pinterest na 6 na na 5 na 4.1 Twitter 5 3 4 na 2 3 4.4 YouTube 6 5 5 3 na 5.1 Facebook 3 4 3 na 4 4 5.4 Google+ na na na na na 6 8 Example of a competitive analysis Google Search ranking for six competing companies across their websites,Wikipedia and social networks -Q1 of 2014
- 11. MARKITECT Mark Johnson FAIA|AIBD|CKD Example of a Social Media schedule Activity Frequency Days Twitter Tweets 60 tweets per week M, T, W, T, F Respond to Mentions 5 times per week M, T, W, T, F Add Followers/Following Every other day M, W, F Retweet/Mention Others 5 times per week M, T, W, T, F Facebook New Posts 5 times a week M, T, W, T, F Respond to Comments Every other day M, W, F Shares and Likes Every other day M, W, F LinkedIn New Posts 5 times a week M, T, W, T, F Shares and Connections Every other day M, W, F
- 12. MARKITECT Mark Johnson FAIA|AIBD|CKD Example of Social Media Results (3 Month Campaign) Activity GOAL per Week ACTUAL per Week BEFORE 13 Weeks AFTER 13 Weeks Twitter Tweets 60 66 366 1227 total Tweets New Followers - 17 296 512 total Followers New Follows - 31 0 401 total Follows Facebook New Posts 5 5 770 837 total Posts Views of posts - 358 - 4,650 views (in 3 months) Likes - 3 0 41 likes (in 3 months) LinkedIn New Posts 5 5 - 63 posts (in 3 months) Impressions - 1,070 - 13,907 Impressions (in 3 months)
- 13. MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2014 Mark Robert Johnson FAIA Twitter -Campaign Highlights (3 months -2014) •73% growth in followers in 3 months •Before: 296 Twitter followers took 4 years… •After: 216 new followers gained during the campaign •Bonus: Customer engagement and loyalty were proven as well
- 14. MARKITECT Mark Johnson FAIA|AIBD|CKD Twitter before/after Results (3 month campaign -2014) 0 350 700 1050 1400 2010 2011 2012 2013 2014 Tweets New Followers New Follows 401 0000 512 296 222 14874 1,227 366 283 180 2727 180 283 366 1,227 3 Month Campaign
- 15. MARKITECT Mark Johnson FAIA|AIBD|CKD Facebook -Campaign Highlights (3 months -2014) •Increased weekly views by over 160% •Attracted 45 new‘page likes’in 3 months •‘Post likes’increased from 0 to 3+ per week •New posts added interest,images,and increased frequency to 5 days a week
- 16. MARKITECT Mark Johnson FAIA|AIBD|CKD Facebook before/after -Views Per Month 0 550 1100 1650 2200 Views / Month 1,440 1,3331,335 2,016 367 624 1,632 867 Oct Nov Dec Jan Feb Mar Apr May After: 1,531 views/moBefore: 872 views/mo
- 17. MARKITECT Mark Johnson FAIA|AIBD|CKD LinkedIn Campaign Highlights (3 months -2014) •Increased impressions per month by 308% •Increased ‘page likes’from 140 to 166 people •New posts added interest,images,and increased frequency to 5 days a week
- 18. MARKITECT Mark Johnson FAIA|AIBD|CKD LinkedIn before/after -Impressions/Month 0 1500 3000 4500 6000 Impressions / Month 5,088 4,7014,613 3,671 1,301 1,090 3,038 1,265 Oct Nov Dec Jan Feb Mar Apr May After: 5,164 imp./mo.Before: 1,674 imp./mo.
- 19. MARKITECT Mark Johnson FAIA|AIBD|CKD • Be helpful to others -More likely to follow you back • It’s more than just pushing promotional messages • Two-way engagement and content sharing is the goal • Vary the content -People like variety and images • Treat each network differently -They’re not all the same • Be social! It’s ‘Relationship Marketing’ Social Media -A few tips for success
- 20. MARKITECT Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT Mark Johnson FAIA|AIBD|CKD • MARKITECT.me Consulting • Marketing • Social Media and Digital Media • Brand Development • Education " • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD
- 21. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT Mark Johnson FAIA|AIBD|CKD • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project " • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media Marketing in the Architecture Engineering Construction Industry
- 22. MARKITECT Mark Johnson FAIA|AIBD|CKD A Primer on Social Media for Business " " Mark Johnson FAIA | CKD | AIBDMark Johnson FAIA | CKD | AIBD