Monetization as a Service
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Monetization as a Service. A logical extension of SaaS as presented at GDC Austin and VGS San Francisco by Mark Rose Find out more at http://deveoper.playspan.com
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Monetization as a Service
- 1. Monetization as a ServiceTM (MaaS)
- 3. In 1890, if you had a factory, it was on a river.
- 4. In 1900, you didn’t need a river. You just needed a Generator.
- 5. In 1910, you didn’t need a generator. Power became a Utility.
- 6. and today - power is as accessible as air
- 7. In the 1980’s the personal computer took hold
- 8. The next evolution was client-server, which drove the internet…
- 9. The current evolution is utility computing, aka “SaaS”, and it’s happening *very fast*
- 10. and SaaS is just the beginning… Platform as a Service (SalesForce.com) Hardware as a Service (HaaS) Infastructure as a Service (IaaS) Social as a Service (Facebook)
- 12. Monetization as a ServiceTM (MaaS)
- 13. but first, why…
- 14. Let’s start a game company… Play… something We’ll design it with a virtual currency to buy virtual items, and later we’ll want to charge people for it…
- 15. Good news: You reach 1,000,000 MAU
- 16. Director of Monetization $100K
- 17. “Let’s add PayPal…” $10K $110K
- 18. “Let’s add credit card…” $20K $130K
- 19. “and offers look cool too…” $10K $140K
- 20. “Crap, users are complaining…we need more customer service” $100K $240K
- 21. “F***, we’ve got fraud! Let’s get an analyst and “integrate some fraud stuff”… $150K $390K
- 22. “Can we add some reports please?” $20K $410K
- 23. “Wow! 30% of our traffic is in Europe, we need to price in Euros..” $20K $430K
- 24. “These French guys have lots of questions. Hire some more people.” $70K $500K
- 25. Congratulations you’ve just started a small payments team! Exactly like many, many other companies
- 26. Does this create efficient monetization? Does this create a better user experience? Does this create unique value for your company?
- 27. We think there is a better way…
- 29. Gain valuable insights
- 30. Reduce fraud
- 31. Reduce costs
- 33. Increase Revenue In app user experience
- 34. Increase Revenue In app user experience
- 35. Increase Revenue In app user experience
- 36. Increase Revenue In app user experience
- 37. Increase Revenue Lesson 2: Know where your user is
- 38. Increase Revenue Mexico City
- 40. Increase Revenue Mexico City $20 average payment
- 41. Increase Revenue Dubai $40 average payment
- 42. Increase Revenue
- 43. Increase Revenue £10 (much better) $10 Lesson 3: Price Locally
- 44. Increase Revenue 1,000 Bananas $10 but in the UK… 1,000 Bananas £6.27
- 45. Increase Revenue 1,000 Bananas $10 but what if… 1,200 Bananas £10 Lesson 4: Price “smartly”
- 46. Increase Revenue
- 47. Increase Revenue Lesson 5: Show local payment methods
- 48. Increase Revenue Lesson 6: Use local languages
- 49. Increase Revenue Over 85 Payment Methods
- 50. Increase Revenue Lesson 7: Analyze Everything….
- 51. Insightful Analytics Executive Dashboard
- 52. Insightful Analytics Product Sales, Sources and Sinks
- 53. Insightful Analytics Geopayments and trends
- 54. Insightful Analytics Share of market and types of payment
- 55. Insightful Analytics Conversion and ARPU
- 56. Google Analytics for Payments
- 57. Looking forward Is it about ARPU or LTV? How do you segment users, and motivate users to up-segment? What’s better - the Blue Battle Axe or the Yellow Dagger of Xanth? [hint: a/b test]
- 58. Monetization as a ServiceTM (MaaS) Mark Rose mark.rose@playspan.com http://developer.playspan.com