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#CSFX17 | @wondermakr
TECHNOLOGY TUNE-UP:
INSTRUMENTS OF INNOVATION
Mark Stewart
President & Chief Innovation Officer
wonderMakr

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#CSFX17 | @wondermakr
WHAT IS ALL THIS
STUFF?

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#CSFX17 | @wondermakr
HOW DOES
IT WORK?

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HOW CAN
I USE IT?

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WHAT OTHER COOL
STUFF DO YOU HAVE?

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BUT FIRST…

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SOMETHING WE’RE
REALLY EXCITED
ABOUT…

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WHY DO WE LOVE
THE PHYSICAL WEB?

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DIGITAL + PHYSICAL

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INNOVATION AND
INVENTION

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ALSO…

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OPEN TECHNOLOGY
= OPEN CREATIVITY

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HARDWARE +
SOFTWARE

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DIGITAL
PHYSICAL
MOBILE
SOCIAL

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LEDs

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VR/AR

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RFID/NFC

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SOCIALLY REACTIVE
(INTERNET OF THINGS)
INSTALLATIONS

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WHAT IS THE
PHYSICAL WEB?

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“WALK UP AND
USE ANYTHING”

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EVERYTHING is just a tap away
See what’s useful or interesting
ANY object/place can broadcast

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IT’S FRICTIONLESS

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IT’S OPEN

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IT’S BUILT ON TOP
OF THE WEB

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HOW DOES
IT WORK?

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1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

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1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

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APP BEACONS PHYSICAL WEB BEACONS
• Communicate only
with mobile apps
!
• Proprietary
!
• Less data passed
!
• Public signal
!
• No API
!
!
!
!
!
• Communicates with mobile apps
and browsers
!
• Open source
!
• More data passed
!
• Can be secured for authorized
users
!
• Multiple APIs

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BEACON LIFESPAN

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2015
2016
2017
2 years
5 years
10 years
2018+ Infinite

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1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

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Future supportOS Notifications
AppsBrowsers

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1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

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HOW TO SET UP
YOUR ACCOUNT:

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SHOW ME YOU’VE
TURNED THE
PHYSICAL WEB ON

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GET A FREE BKON
BEACON TO TRY

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EMAIL:
support@bkon.com

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Reference CSFX
Include your phyID

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WHAT PROXY SERVICES DO
• Associate beacon with URL
!
• Beacon management (schedule, range, etc.)
!
• Filter unwanted URLs
!
• Rank URLs (just like on the web)
!
• Reporting and analytics
!
!
!
!
!

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OK…

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LET’S GET…

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YOU SET UP
ON THE
PHYSICAL WEB

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iOS SET UP

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TURN BLUETOOTH ON

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SWIPE DOWN FOR NOTIFICATIONS
SWIPE LEFT FOR “TODAY” VIEW
AND TAP “EDIT”

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SCROLL WIDGETS - ADD CHROME

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OPT-IN TO PHYSICAL WEB

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THIS PHYSICAL WEB BEACON
WOULD PROBABLY
BE ATTACHED TO A CAT.

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ANDROID SET UP

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IT’S PROBABLY
ALREADY SET UP

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v49+
v4.4+ (Kit Kat)

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LET’S MAKE iOS
USERS FEEL BETTER…

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+

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GO TO GOOGLE SETTINGS

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GO TO PRIVACY SETTINGS
SELECT “PHYSICAL WEB”

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YUP, IT’S ON

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ANDROID MARSHMALLOW
OPT-IN FOR RUNTIME PERMISSION

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OH, HI THERE BEAUTIFUL ;)

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ANDROID
INSTRUCTIONS
FOR GOOGLE
“NEARBY”

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GO TO GOOGLE SETTINGS

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WALK UP AND USE ANYTHING

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REPORTING

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HOW CAN
YOU USE IT?

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WHY EXPLORE THE PHYSICAL WEB?
• The Physical Web is a new dimension of the Internet
!
• It’s where the Internet of Things intersects the World Wide
Web
!
• It’s the next big thing after apps
!
• It’s a fundamentally new way for consumers to interact with
anything
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• It’s a platform primed for yet unimagined new innovations
!
• It’s an awesome new place to develop

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BENEFITS TO THE
PHYSICAL WEB

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“CONSUMERS”

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HUMANS
FIND CONTEXTUALLY RELEVANT
INFORMATION VIA A SIMPLE SWIPE

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MARKETERS
NO MORE CUSTOM APPS
SELF-SERVICE - FOCUS ON CONTENT

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SIMPLIFIED DEPLOYMENTS
AND ADMIN - EASY INSTALLATIONS
PROJECT MANAGERS

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SIMPLIFIED MANAGEMENT
FAMILIAR TOOLS FOR DEPLOYMENT
CONTENT SPECIALISTS

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#CSFX17 | @wondermakr#physicalweb | @wondermakr

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GOLDEN STATE
WARRIORS

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CES 2016
SCAVENGER HUNT

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SO MUCH MORE
TO COME

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WHERE IS
IT GOING?

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BEACON CONNECTION TO
CONTROLLABLE OBJECTS VIA WEB
WEB BLUETOOTH

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WEB APPS THAT RESPOND
LIKE NATIVE APPS. FAST. RELIABLE.
PROGRESSIVE APPS

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GROUPING OF RELATED
BEACONS WITH COLLAPSABLE MENUS
BEACON GROUPING

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HUGE THANKS TO…

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google.github.io/physical-web

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@ScottJenson
!
@BKONconnect

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AND, YOU.

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THIS DECK WILL
BE ON THE
PHYSICAL WEB

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…JUST FIND ME.

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@wonderMakr
@MechaStewart

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ANY
QUESTIONS?

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TECHNOLOGY TUNE-UP:
INSTRUMENTS OF INNOVATION
Mark Stewart
President & Chief Innovation Officer
wonderMakr