Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Next-Gen Beacons: Understanding the Physical Web

220 views

Published on

What if every physical object had the ability to communicate with your customers and fans and bring them deeper into your activation, with one simple click? That’s the idea behind the Physical Web, an open-source platform meant to give every object a URL via a beacon that does not require a custom application. Learn how the Physical Web, a more cost-effective solution than most proximity-based beacon + app deployments, will redefine how we interact with objects we’re surrounded by every day.

Published in: Technology
  • Login to see the comments

Next-Gen Beacons: Understanding the Physical Web

  1. 1. NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr
  2. 2. #physicalweb | @wondermakr
  3. 3. #physicalweb | @wondermakr WHAT IS IT?
  4. 4. #physicalweb | @wondermakr HOW DOES IT WORK?
  5. 5. #physicalweb | @wondermakr HOW CAN YOU USE IT?
  6. 6. #physicalweb | @wondermakr WHERE IS IT GOING?
  7. 7. BUT FIRST… #physicalweb | @wondermakr
  8. 8. WHY DO I CARE ABOUT THE PHYSICAL WEB? #physicalweb | @wondermakr
  9. 9. #physicalweb | @wondermakr
  10. 10. #physicalweb | @wondermakr
  11. 11. #physicalweb | @wondermakr
  12. 12. #physicalweb | @wondermakr
  13. 13. #physicalweb | @wondermakr
  14. 14. #physicalweb | @wondermakr
  15. 15. #physicalweb | @wondermakr
  16. 16. #physicalweb | @wondermakr
  17. 17. #physicalweb | @wondermakr
  18. 18. #physicalweb | @wondermakr
  19. 19. #physicalweb | @wondermakr
  20. 20. #physicalweb | @wondermakr
  21. 21. #physicalweb | @wondermakr
  22. 22. ALSO… #physicalweb | @wondermakr
  23. 23. #physicalweb | @wondermakr
  24. 24. #physicalweb | @wondermakr
  25. 25. #physicalweb | @wondermakr
  26. 26. #physicalweb | @wondermakr
  27. 27. #physicalweb | @wondermakr
  28. 28. OK. THAT’S ENOUGH. GET ON WITH IT. #physicalweb | @wondermakr
  29. 29. #physicalweb | @wondermakr
  30. 30. #physicalweb | @wondermakr WHAT IS IT?
  31. 31. “WALK UP AND USE ANYTHING” #physicalweb | @wondermakr
  32. 32. #physicalweb | @wondermakr
  33. 33. #physicalweb | @wondermakr
  34. 34. #physicalweb | @wondermakr EVERYTHING is just a tap away See what’s useful or interesting ANY object/place can broadcast
  35. 35. #physicalweb | @wondermakr
  36. 36. #physicalweb | @wondermakr IT’S FRICTIONLESS
  37. 37. #physicalweb | @wondermakr IT’S OPEN
  38. 38. #physicalweb | @wondermakr IT’S BUILT ON TOP OF THE WEB
  39. 39. #physicalweb | @wondermakr HOW DOES IT WORK?
  40. 40. #physicalweb | @wondermakr
  41. 41. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  42. 42. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  43. 43. #physicalweb | @wondermakr
  44. 44. #physicalweb | @wondermakr
  45. 45. #physicalweb | @wondermakr APP BEACONS PHYSICAL WEB BEACONS • Communicate only with mobile apps ! • Proprietary ! • Less data passed ! • Public signal ! • No API ! ! ! ! ! • Communicates with mobile apps 
 and browsers ! • Open source ! • More data passed ! • Can be secured for authorized users ! • Multiple APIs
  46. 46. #physicalweb | @wondermakr
  47. 47. #physicalweb | @wondermakr
  48. 48. BEACON LIFESPAN #physicalweb | @wondermakr
  49. 49. #physicalweb | @wondermakr 2014 2015 2016 6 months 2 years 10 years 2017+ Infinite
  50. 50. #physicalweb | @wondermakr
  51. 51. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  52. 52. #physicalweb | @wondermakr Future supportOS Notifications AppsBrowsers
  53. 53. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
  54. 54. #physicalweb | @wondermakr
  55. 55. #physicalweb | @wondermakr
  56. 56. #physicalweb | @wondermakr
  57. 57. #physicalweb | @wondermakr WHAT PROXY SERVICES DO • Associate beacon with URL ! • Beacon management (schedule, range, etc.) ! • Filter unwanted URLs ! • Rank URLs (just like on the web) ! • Reporting and analytics ! ! ! ! !
  58. 58. #physicalweb | @wondermakr
  59. 59. #physicalweb | @wondermakr
  60. 60. OK… #physicalweb | @wondermakr
  61. 61. LET’S GET… #physicalweb | @wondermakr
  62. 62. YOU SET UP ON THE 
 PHYSICAL WEB #physicalweb | @wondermakr
  63. 63. #physicalweb | @wondermakr
  64. 64. iOS SET UP #physicalweb | @wondermakr
  65. 65. #physicalweb | @wondermakr TURN BLUETOOTH ON
  66. 66. #physicalweb | @wondermakr SWIPE DOWN FOR NOTIFICATIONS SWIPE LEFT FOR “TODAY” VIEW AND TAP “EDIT”
  67. 67. #physicalweb | @wondermakr SCROLL WIDGETS - ADD CHROME
  68. 68. #physicalweb | @wondermakr OPT-IN TO PHYSICAL WEB
  69. 69. #physicalweb | @wondermakr THIS PHYSICAL WEB BEACON WOULD PROBABLY BE ATTACHED TO A CAT.
  70. 70. ANDROID SET UP #physicalweb | @wondermakr
  71. 71. IT’S PROBABLY ALREADY SET UP #physicalweb | @wondermakr
  72. 72. #physicalweb | @wondermakr v49+ v4.4+ (Kit Kat)
  73. 73. LET’S MAKE iOS USERS FEEL BETTER… #physicalweb | @wondermakr
  74. 74. #physicalweb | @wondermakr +
  75. 75. #physicalweb | @wondermakr GO TO GOOGLE SETTINGS
  76. 76. #physicalweb | @wondermakr GO TO PRIVACY SETTINGS SELECT “PHYSICAL WEB”
  77. 77. #physicalweb | @wondermakr YUP, IT’S ON
  78. 78. #physicalweb | @wondermakr ANDROID MARSHMALLOW
 OPT-IN FOR RUNTIME PERMISSION
  79. 79. #physicalweb | @wondermakr OH, HI THERE BEAUTIFUL ;)
  80. 80. #physicalweb | @wondermakr ANDROID INSTRUCTIONS FOR GOOGLE “NEARBY”
  81. 81. #physicalweb | @wondermakr GO TO GOOGLE SETTINGS
  82. 82. #physicalweb | @wondermakr WALK UP AND USE ANYTHING
  83. 83. REPORTING #physicalweb | @wondermakr
  84. 84. #physicalweb | @wondermakr
  85. 85. #physicalweb | @wondermakr
  86. 86. #physicalweb | @wondermakr
  87. 87. #physicalweb | @wondermakr HOW CAN YOU USE IT?
  88. 88. #physicalweb | @wondermakr WHY EXPLORE THE PHYSICAL WEB? • The Physical Web is a new dimension of the Internet ! • It’s where the Internet of Things intersects the World Wide Web ! • It’s the next big thing after apps ! • It’s a fundamentally new way for consumers to interact with anything ! • It’s a platform primed for yet unimagined new innovations ! • It’s an awesome new place to develop
  89. 89. #physicalweb | @wondermakr BENEFITS TO THE PHYSICAL WEB
  90. 90. #physicalweb | @wondermakr “CONSUMERS”
  91. 91. #physicalweb | @wondermakr HUMANS FIND CONTEXTUALLY RELEVANT INFORMATION VIA A SIMPLE SWIPE
  92. 92. #physicalweb | @wondermakr MARKETERS NO MORE CUSTOM APPS SELF-SERVICE - FOCUS ON CONTENT
  93. 93. #physicalweb | @wondermakr SIMPLIFIED DEPLOYMENTS AND ADMIN - EASY INSTALLATIONS PROJECT MANAGERS
  94. 94. #physicalweb | @wondermakr SIMPLIFIED MANAGEMENT FAMILIAR TOOLS FOR DEPLOYMENT CONTENT SPECIALISTS
  95. 95. #physicalweb | @wondermakr
  96. 96. #physicalweb | @wondermakr
  97. 97. #physicalweb | @wondermakr
  98. 98. #physicalweb | @wondermakr
  99. 99. #physicalweb | @wondermakr GOLDEN STATE 
 WARRIORS
  100. 100. #physicalweb | @wondermakr CES 2016 SCAVENGER HUNT
  101. 101. #physicalweb | @wondermakr SO MUCH MORE TO COME
  102. 102. #physicalweb | @wondermakr WHERE IS IT GOING?
  103. 103. #physicalweb | @wondermakr BEACON CONNECTION TO CONTROLLABLE OBJECTS VIA WEB WEB BLUETOOTH
  104. 104. #physicalweb | @wondermakr
  105. 105. #physicalweb | @wondermakr
  106. 106. #physicalweb | @wondermakr WEB APPS THAT RESPOND LIKE NATIVE APPS. FAST. RELIABLE. PROGRESSIVE APPS
  107. 107. #physicalweb | @wondermakr GROUPING OF RELATED BEACONS WITH COLLAPSABLE MENUS BEACON GROUPING
  108. 108. #physicalweb | @wondermakr
  109. 109. HUGE THANKS TO… #physicalweb | @wondermakr
  110. 110. google.github.io/physical-web #physicalweb | @wondermakr
  111. 111. @ScottJenson #physicalweb | @wondermakr
  112. 112. AND, YOU. #physicalweb | @wondermakr
  113. 113. THIS DECK WILL BE ON THE PHYSICAL WEB #physicalweb | @wondermakr
  114. 114. …JUST FIND ME. #physicalweb | @wondermakr
  115. 115. @wonderMakr @MechaStewart #physicalweb | @wondermakr
  116. 116. ANY QUESTIONS? #physicalweb | @wondermakr
  117. 117. NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr

×